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T H E S A N T A F E N E W M E X I C A N W W W . S A N T A F E N E W M E X I C A N . C O M
de Santae2 0 1 0 O F F I C I A L G U I D E
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Covephoto by Jane Philips2010 Don Diego de Vargas
Manuel Flaio Gacia y Gonzales& La Reina, Daniele ReneeChaez y Romero
Covedesign Debora Vila
EDITOR & PUBLISHER
Robin Martin
ASSOCIATE PUBLISHER
Ginny SohnMANAGINGEDITOR
Rob Dean
EDITORIAL
Magazine editoInez Rusel
986-3093, [email protected]
Magazine art directoDebora Vila
986-3027, [email protected]
Magazine design Kistie Jones
Copy editing Jim Godon, Kistie Jones
Directoof photography Clyde Muele
ADVERTISING
Advertising directo
Joe Vigil, 986-3007
Marketing and design deartment
Manage
Daid Del Mauro
LAYOUT
Chistine Hufman
GRAPHICDESIGNERS
Elseth Hilbert, ScotFowle,
Dale Deforest, BilJacobi,
Enique Fiueredo
RETAIL ADVERTISINGSALES
Micael Brendel, 995-3825
Gary Brouse, 995-3861
Cistina Iverson, 995-3830
Alex J. Martinez, 995-3841
Jan Montoya, 995-3838
Vincent Tores, 995-3835
Art Trujilo, 995-3820
Ric Wiegers, 995-3840
Daid Wilkinson, 995-3852
ONLINE ADVERTISING SALES
Jim Keyes, 995-3846
PRODUCTION
Operations directo
Al Waldron
Asistant prouction directo
Tim Crae
Pre-pres manage
Dan Gomez
Pres manage
Lary Quintana
Pacaging manage
Bian Scultz
COMMERCIAL PRINTSALES
WEB
Web edito
Henry M. Lopez
www.santafenewmexican.com
ADDRESS
Oce: 202 E. Macy St.
Hours: 8 a.m.-5 p.m. Monday-Fiday
Advertising inforation: 505-986-3082
Deliery: 505-984-0363, 800-873-3372
Focopiesof themagazine:505-490-0316
8 Welcome to Fiesta
10 Schedule of events
14 A lifetime of service for formercourt members
16 2010 Don Diego de Vargas
17 2010 La Reina19 Faith and Fiesta
26 The lure of Zozobra
31 Toe-tapping mariachi
34 Fiesta parades a beloved tradition
35 Desfiles de los Nios map
36 Desfiles de la Gente map
37 Parking map
43 Learn the Fiesta song in Spanish and English
iesde SantaeP U B L I S HE D S E P T E M B E R 2 , 2 0 1 0WHATS INSIDE
Jane Philips
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Dear Santa Feans and visitors:
The 298th Fiesa de Santa Fe wil once againbring locals and visitors together for historical
and religious pageantry, entertainment, food
and fun. This is aecial time for Santa Feans
and al who know and love our city.
The Fiesa gets its unofficial start Thursday(Sept. 9), when the gloom anddoom of the past year go upin smoke with the burning of
Wil Shusters Zozobra at FortMarcy Park. At dawn on Friday(Sept. 10), the Fiesa de Santa Fe
is formalized with the mayorsrecitation of el pregn de la fiesa,the proclamation issued in 1712announcing the return of settlerswhod fled downriver from thewrath of the Puelo Revolt. Also
on Friday, the entry of Don Diego de Vargas on thePlaza wil be re-enaced at 2 p.m.
Saturday morning (Sept. 11) at 9, its the ever-popular Desfile de los Nios, the childrens PetParade along Palace Avenue and Marcy Street. Andat 7, the Gran Baile, the Fiesa bal at the Santa Fe
Community Convention Center next to City Ha
l.On Sunday (Sept. 12) theres the processionof La Conquistadora, today known as Our Ladyof Peace, folowed by a Pontifical Mass at theCathedral Basilica. Then at 1 p.m., theres more funat the Historical/Hysterical Parade, which startsat DeVargas Center on Guadalupe Street and runsroughly along Palace Avenue and around Paseo dePeralta.
Throughout the weekend you wil find foodbooths, a wealth of entertainment on the bandstandand an arts and crafts fair on the Plaza.
I extend to you our hospitality and encourage
you to enjoy al that Santa Fe has to offer on thisecial weekend.
ue Viva la Fiesa!David Coss,
Alcalde
From the MayorGreetings,
Bienvenidos a la Fiesa
de Santa Fe! Welcome to
Americas oldest
continuing
community
festival.
Fiesa de SantaFe was esalishedon Sept. 16, 1712,
by a proclamationissued by cityofficials to
commemorateand honor a pledge made by Don
Diego de Vargas in 1692 to theBlessed Virgin Mary.
Please join us in celebrating thispledge as we gather on the historicSanta Fe Plaza, the commercial,social and political center ofSanta Fe since 1610 when it wasesalished by Don Pedro dePeralta.
Its a center that symbolizes
so much of what makes Santa Fegreat, the place where al cultures
come together.Santa Fesinos have long been
proud of their citys heritagedeveloped through the merging ofthe Native American, Spanish, andMexican cultures. The evolvementandsettlement of SantaFe has
produced a tradition of colorfulmusic, vibrant dance and song,together with a spirit of frienlineshospitality and acceptance. Thisencompasses what the Fiesa deSanta Fe represents and seeks to
preserve and perpetuate annualy.Our community
commemoration is observingits 298th year in 2010. Today,descendants of the orginial settlerare keeping the promise of Don
Diego de Vargas.
Regards,H.L. Lovato
President, Fiesa Council
From the Fiesa Council
Dear brothers and sisters of Santa Fe:
It is with joy that we celebrate the 298th Fiesa de
Santa Fe!
The city is also celebrating the 400th Anniversary ofits esalishment and the founding of the first Church.I think that the Fiesa is the best way to keep alive therich, spiritual and cultural traditions of Santa Fe. TheFiesa continues the fulfilment of the promise made
by Don Diego de Vargas to the Blessed Virgin Mary in1692.
I invite everyone to join our religious traditions at the Fiesa Mass,Canlelight Mass and Procession on Sunday (Sept. 12).
May God less you richly! Sincerely yours in the Risen Lord,Most Rev. Michael J. Sheehan
Archbishop of Santa Fe
From the Archbishop
W E L C O M E T O F I E S T A D E S A N T A F E
Fiesa CouncilPresident
H.L. Lovato
H e r -
m a n
AcbishopMicael J. Sheehan
LEDE
MayoDaid Cos
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And as always, it is our pleasure to continue serving Santa Fes dogsand cats and their humans since 1995!
Visit the store for a wide array ofPet Parade costumes!
Sanbusco Market Center500 Montezuma Ave. M-S 10-6, Sun 12-5
982-9374 www.tecatu.com
HappyBirthdaySanta Fe!QueViva Las
Fiestas!!
400YEARS
and youre still
Barking!
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Saturday-Monday, Sept. 4-68 a.m.-6 p.m.
Labor Day Fine Arts & Crafts MarketPlaza
Saturday, Sept. 44:30-8:30 p.m.
Santa Fe Pre-Fiesa ShowPlaza
Sunday, Sept. 74 p.m.
Special City Council meetingCity Council Chambers, 200 Lincoln Ave.
6:30 p.m.
FiesecitaTickets $10
Santa Fe Community Convention Center201 W. Marcy St.
Wednesday, Sept. 8
6:30 p.m.
Historical LectureThe Santa Fe Fiesa: Reflecting theChanging Face of Santa Fe Culture,Andrew Leo Lovato, assistant professor atSanta Fe Community ColegeTickets $5, free to the Palace GuardSt. Francis Auditorium, 107 W. Palace Ave.
7:30 p.m.
Mariachi Extravaganza de Santa FeFeaturing Mariachi VargasThe Santa Fe OperaTickets ($55, $85, $125) availale bycaling 986-5900
Tursday, Sept. 92 p.m.
Mariachi Matinee
Tickets $5Lensic Performing Arts Theatre211 W. San Francisco St.3 p.m.-dusk
Burning of Wil Shusters ZozobraFort Marcy ParkTickets $10 in advance, $15 at the gate,988-1234
Friday, Sept. 106 a.m.
Pregn de la FiesaRosario Chapel8 a.m.-6 p.m.
Arts and crafts/food boothsPlaza
10 a.m.-midnight
EntertainmentPlaza
O F F I C I A L S C H E D U L E , 2 9 8 T H F I E S TA D E S A N TA F E
Jane Phil
Self-expresion is strongly encouraged duing the Fiesa paraes.
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Noon
Official opening of FiesaPlaza
2 p.m.
Entrada de Don Diego De VargasPlaza
Saturday, Sept. 118 a.m.-6 p.m.
Arts and crafts/food boothsPlaza
9 a.m.
Desfile de Los Nios (Pet Parade)See map, Page 35
10 a.m.-midnight
EntertainmentPlaza
3 p.m.
La Merienda (Fashion Show)James A. Little Theater$8, $3 under 12, availale at the doorSponsored by La Sociedad Foklorica
7 p.m.
Gran Baile/Cuarenta Y CincoTickets: $15, $25 a coupleSanta Fe Community Convention Center
Sunday, Sept. 12
8 a.m.-6 p.m.Arts and crafts/food boothsPlaza
9:30 a.m.
Solemn ProcessionPalace of the Governorsto Cathedral Basilicaof St. Francis of Assisi
10 a.m.
Pontifical MassCathedral Basilica of St. Francis of Assisi
1 p.m.
Desfile de la Gente:Historical/Hysterical ParadeSee map, Page 36Grand prize to be awarded to best 400thanniversary-themed float.
5:30 p.m.
Closing ceremonies
Plaza
7 p.m.
Mass of Thanksgivingand Canlelight ProcessionCathedral Basilica of St. Francis of Assisi
Jane Philips
Te Most Rev. Acbishop Micael J. Sheehan of the Acdiocese of Santa Fe knights Manuel Flaio Gacia y Gonzales, this yeasDon Diego de Vargas, duing a June cereony.
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for their continued support of Fire Prevention
and the Santa Fe Fire Department!
A Special Thanks to State Farm..
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Luis Sncez Satu
Pita Tapia Gonzales served as La Reina from 1943 to 1944. Here she holds a photo of herself from the sumeof 1944 at hehome in Santa Fe.
By Jon Swad
When Pita Tapia Gonzales served as
La Reina de la Fiesa in 1943, Fiesa
de Santa Fe included a few important
differences from the present day.
Though the religious celebrations at the
heart of the Fiesa de Santa Fe remain the
same as when Gonzales was La Reina, the
Fiesa that year also bore the unmistakale
stamp of World War II.
The face of Zozobra was a combination
of Hitler, Mussolini and the Japanese
leader, Hirohito, Gonzales said. It was
very interesting.
The effigys face was made up ofEmperor Hirohitos eyes and teeth,Mussolinis nose and chin and Hitlersmustache, Gonzales recaled.
Meanwhile, the Historical/HystericalParade lacked floats that year because of
gasoline rationing.We didnt realy have floats, so we rod
in convertile cars that had been lent outby a few of the local dealerships, Gonzalesaid.
When she took on the role of La ReinaGonzales was a 17-year-old who hadrecently completed her schooling at theLoretto Academy an al-girls Catholic
boarding school that later merged with
A lifetime of serviceForecourt mebers reinisce about the signifcance of Fiesa
It was a beautiful,
memorale experience
that, deep in my heart,
from the beginningto end, I enjoyed.
It was very enlightening
for me.
~ Pita Tapia Gonzales
La Reina, 1943-44
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St. Michaels HighSchool.
Decades later,Gonzales is theoldest living LaReina de Santa Fe.
Yet Gonzales saidshe remembersher time as part of
the Royal Courtalmost as if it were
yeserday.It was a
beautiful,memoraleexperience that,deep in my heart,from the beginningto end, I enjoyed,Gonzales said. Itwas very enlightening for me.
Gonzales said that when she served asLa Reina, her coronation took place atFort Marcy Park on the Friday night whenZozobra was burned.
We were standing on top of the hilat Fort Marcy (after the coronation),and when they lit Zozobra al the smokefloated over toward us, Gonzales said,laughing. So, that coronation was notrepeated.
Gonzales went on to serve as Santa FeCounty clerk from 1968-1972.
In fact, several former members of theFiesa de Santa Fes Royal Court have goneon to careers in pulic service, including
New Mexico Democratic Party chairmanJavier Gonzales (Don Diego de Vargas,1999), and Santa Fe City CouncilorsRon Trujilo (Don Diego, 1994) andCarmichael Dominuez (Don Diego,2000).
Dominuez, a 1988 graduate of Santa Fe
High School, said his experience serving asDon Diego de Vargas led him to becomemore connected to his hometown.
When you have the oportunity toportray Don Diego ... it realyeaks toyour commitment to the community,
Dominuez said. Ive been involved in thecommunity for a long time, and for me,serving as Don Diego led me to eventualy
become a city councilor. But for otherpeople who serve, it leads them to becomemore involved in the community in otherways.
For Carla Aragon, the 1974 La Reina dela Fiesa, portraying La Reina meant doingher part to keep local cultural traditionsalive.
Growing up in Santa Fe, it was realy anhonor to represent the Santa Fe Fiesas,
Aragon said. And again, its not a beautypageant: Its a celebration of the culturehere and the religion here ... It realy helpedme define who I was as a Hispanic growingup in Santa Fe.
Aragon went on to a three-decadecareer in TV broadcasting, serving asthe nightly news anchor at KOB-TV inAbuquerque from 1994 through 2007,after an 11-year stint at KNBC-TV inLos Angeles.
Since leaving the news desk, Aragonhas focused her attention on writing
childrens books. Her debut effort, Danceof the Egshells: Baile de los Cascarones a
bilinual childrens book was pulishedby The University of New Mexico Press inMarch.
The Baile de los Cascarones is atraditional dance sponsored by LaSociedad Foklorica that occurs each yearin Santa Fe to mark the end of Lent.
It is one of my favorite traditions and Igrew up going to the dances, Aragon said.I fiured, why not write a childrens bookand make it entertaining, because it wil bethe young kids who wil end up caryingon the tradition.
Its this desire to keep local traditionsalive that has motivated so many SantaFeans to serve on the Royal Court, both inthe past and in the present.
Shawn Poynte
Caricael Dominuez, lef, as the 2000 Don Diego de Vargas. Ie beeninvolved in the comunity foa long time, and fome, serving as Don Diegoled me to eventualy become a city councilo.
Luis Sncez Saturno
Authoand foretelevision news ancoCarla Aragon served as La Reina in 1974. It realy helped medene ho Ias as a Hispanic growing up in Santa Fe.
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Background: Chavez, 23,graduated from Santa Fe HighSchool in 2005 and attended
New Mexico State University,where she completed a degreein athletic-training educationlast December. She recentlymoved back to Santa Fe and
started a job at Spine Solutions,Inc.
Fiesa Guide: You said duringyour run for La Reina thatserving in the role had been alifelong dream whats thehistory of your involvement inthe Fiesa de Santa Fe?
Daniele Chavez: I waslucky enough to serve as
a pagefor Carolee Friday-Santistevan in 1994, whenI was just 7 years old. I wasafforded the oportunity to
be a little page in her court.... I also started attending theMasses for Fiesas from a
very young age.
FG: What made you decide torun for the position of La Reinade la Fiesa at this years Fiesade Santa Fe?
DC: It was al about timing forme. I always wanted to do itsooner rather than later, but Ialso knew that I wanted to getschool done with first, so thatI could give being La Reina myful-time attention.
FG: 2012 wil be the 300thFiesa de Santa Fe. As weaproach that date, whatsignificance do you see theFiesa de Santa Fe having in the
present-day context?
DC: Its just this amazing
tradition that the FiesaCouncil and the (city) have
been ale to uphold for althese years ... Fiesa de Santa Feis the oldest ongoing traditionin the United States, so itmeans a lot and Im honored
just to be a part of that.
FG: Whats your goal duringyour time as La Reina?
DC: I think its important toeducate people, not only youth
but also people who are visitingour city, who are not aware ofthe history of Fiesa.
FG: Do you have a favoriteFiesa de Santa Fe memory?
DC: Ive always enjoyedattending visitations that thewhole Royal Court would do.Its realy amazing to see the
people who serve on the RoyalCourt out there interacingwith the community, whilesinging and dancing. Itdefinitely got me started onmy decision to run, when I wasserving as a page.
A visit with
La ReinaDaniele Renee Chaez y Romero:
From page to La Reina
Jane Philips
I think its important to educate people, not only youth but also people hoare isiting ou city, ho are not aware of the history of Fiesa.
Courtesy photo
Te 2010 La Reina and hecourt.
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New Mexicos 6th Annual Celebrationof World Music and Culture
SEPTEMBER 24 - 25, 2010NATIONAL HISPANIC CULTURAL CENTER ALBUQUERQUE, NM
Discover the World on 3 Stages Over 2 NightsSUSANABACA (Peru) FLATLANDERSWITHTOMRUSSELL (U.S.) KENGEKENGE (Kenya)
EMELINEMICHEL (Haiti) KHARAARBY (Mali) DEOLINDA (Portugal) OREKATX (Spain)
LIBERTERAN (Mexico) MARIACHIMYSTERYTOUR (USA) SIMONSHAHEEN (Palestine)
RAHIMALHAJ&LITTLEEARTHORCHESTRA (Iraq/USA) NONSTOPBHANGRA (India/USA)
INTI-ILLIMANI&FRANCESCAGAGNON (Chile/Quebec, Canada)PIETRAMONTECORVINO (Italy) And many more still to come!
TheGlobal Village of Craft, Culture and CuisineKenyan/East Indian, Brazilian and Ethiopian food. Crafts from around
New Mexico and the world. Open through the entire festival.
FREE Global FiestaSat, Sept 25 10:30 am - 4 pmBring your friends and family for: international dance & music workshops
instrument building lectures crafts food demonstrations
505-232-9868www.globalquerque.com
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Whether apreciated through the lens
of history or from the perective of
its symbolic power in the annual Fiesa
de Santa Fe celebrations, Don Diego de
Vargas reconquest of Santa Fe in 1692
stands out as an exceptional event.
As in years past, this years 298th annualFiesa de Santa Fe wil celebrate de Vargas
return to the city, with festivities unfoldingfrom Sept. 4-12.
The Fiesa de Santa Fe, reputed to bethe longest-running annual tradition inthe United States, wil see Santa Feansand visitors alike descend on downtownfor a crowded schedule of events that payhomage to the return of the settlers afterthe Puelo Revolt of 1680.
Viewed from a historical vantage point,de Vargas return proved to be a pivotalmoment in terms of the Spanish Crown
re-esa
lishing a presence in New Mexico,which at the time constituted a remote,northern outpost.
The reconquest materialized onSept. 13, 1692, when de Vargas and a
party of Spaniards negotiated a tensepeace with the Puelo Indians who hadoccupied Santa Fe for more than a decadefolowing the Puelo Revolt, which saw
New Mexicos colonial government drivento exile in El Paso.
One day later, on Sept. 14, 1692,Franciscan priests who had traveled with
de Vargas to Santa Fe celebrated Massin the citys Plaza, baptizing childrenwho had been born in the intervening
years between the Puelo Revolt and thereconquest.
The Spanish resettlement of NewMexico had beun.
In 1712, eight years after de Vargasdeath, city officials signed a proclamation
Honoring a promiseRoots of Fiesa a symbol of faith
By Jon Swad Photo by Jane Phillips
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2 0 2 01 0 FIESTA de SANTA FE
to esalish an annual commemoration ofthe reconquest, and the Fiesa de Santa Fewas born.
The earliest versions of the Fiesa deSanta Fe focused on religious festivitiesand paid particular homage to the La
Conquistadora, a sma
l statue of NuestraSeora del Rosario. La Conquistadora now known as Our Lady of Peace stilholds the staring role in La Fiesa de SantaFe. The image arived in Santa Fe in 1625,was evacuated during the Puelo Revoltand later returned to the City of HolyFaith in 1693.
The first Fiesas would have hadMasses, veers and processions, Santa FeFiesa Council President H.L. Lovato said.Were there corndogs on the Plaza? No.That (the religious dimension of the Fiesa
de Santa Fe) is the core of the promisemade by Don Diego, and thats what weuphold to this day. As the Fiesa continuesto exist, it wil continue to exist in thatform.
De Vargas peaceful reconquest ofthe city in 1692, however, stands inmarked contrast to an otherwise loodyepoch characerized by clashes betweenSpaniards and Puelo Indians.
The Puelo Revolt, which saw heavycasualties and the destruction of theSpanish settlement in Santa Fe, was
folowed by a failed Spanish reconquest in1681 and loody Spanish incursions into
New Mexico at Santa Ana Puelo in 1687and Zia Puelo in 1689.
Despite the peaceful nature of deVargas September 1692 reconquest ofSanta Fe, peace did not last long. De
Vargas ultimately returned to El Paso inDecember of 1692, determined to returnand resettle the city with Spanish familiesin tow the folowing year.
However, the arival of de Vargas anda party of Spanish settlers in Santa Fein December 1693, though welcomed
by some Puelo Indians, was met withresistance by many of Santa Fes Indianinhabitants.
After a two-week standoff, around70 Indian wariors who refused tosurender to the Spanish were executed.
Yet this loody history arualy makesthe peaceful reconquest of 1692 more
significant because the event marks acornerstone upon which a more multi-cultural community was slowly built inSanta Fe in the centuries folowing de
Vargas return.It is a more genuinely multicultural
community than a lot of other places,Lovato said of Santa Fe. And when you
compare us to other parts of the worldwhere people have been unale to getalong with each other for thousands of
years, what we have in Santa Fe is prettysignificant.
I mean, its not al roses here, but peoplehave managed in some way to reectother people and their beliefs. I think thatsthe thing that intriues people when they
visit.
With this in mind, Lovato said theFiesa Council is looking for new waysto communicate the message of peace atthe center of Fiesa de Santa Fe festivitieseecialy as the tricentennial celebrationof the reconquest aproaches in 2012.
While the traditions of Fiesa de SantaFe remain rooted in Masses, processions,and events such as La Merienda theFiesa weekend fashion show the FiesCouncil has been exploring new, web-
based media as a way to educate peopleabout the Fiesa de Santa Fe.
In fact, Fiesa de Santa Fe has pages onFacebook, MySpace, Twitter and Flickr,and the Fiesa Council has been exploringweb-based advertising in an attempt tofind and educate new audiences.
Its a way for people who live in anothepart of the country or the world to learnabout Fiesas, and its a way for natives tostay connected to whats going on, Lovato
said.Even in a web-based age, however,de Vargas achievement of the loolessreconquest of Santa Fe remains the kerneof hope that gives the annual Fiesa deSanta Fe celebrations their driving force.
In thanksgiving for their return, theearlier settlers promised to pay homage tothe Virgin Mary a promise they have
been fulfiling for centuries.
Jane Phil
Fiesa culminates with a Mas and canlelight procesion to the Cros of the Martyrs.
When you compare
us to other parts of the world
where people have been unale
to get along with each other
for thousands of years, what
we have in Santa Fe is
pretty significant.~ H.L. Lovato
Fiesta Council President
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Here is a just small sample of the improvements andadditions that are complete or underway:
Quality And Infrastructure
Sports Medicine: A New 10,000-square-foot facilityfeaturing, pediatric therapy, speech-language therapy,occupational and hand therapy, integrative medicine anphysical therapy.
Surgical Services: Completed a $16 million remodelingand renovation of our Surgical Services Department.
da Vinci Technology: We now offer state-of-the-art surgictechnology that allows for faster recovery for our patients.
After-Hours Care: Launched an After-Hours Care pro-gram designed to allow patients to obtain non-emergentcare after normal business hours.
Green Efforts: Instituted organization-wideRecycling Program.
E-MED: Completed Phase 1 of ourElectronic Medical Records Implementation.
Service And Community
Conducted comprehensive assessment of BehavioralHealth Care needs in Northern New Mexico.
Assumed operations of the Care Connection, whichincludes the Assessment Center and Sobering Center.
Donated more than $16 million to smallercommunity non-profits that provide a safety net for ourcommunity in areas such as substance abuse, behavioralhealth, and health and wellness.
Participated in dozens of health events and conductedscreenings for communities, pueblos and partnerorganizations.
4 5 5 S T . M I CH A EL S D R IV E S A NT A F E , N M 8 7 50 5 5 0 5. 9 13 . 33 6 1 W W W. S TV I N. O R
Over the past 145 years, CHRISTUS St. VincentRegional Medical Center had worked to solidifyits place in the rich and storied history of Santa
Fe. During the past year, CHRISTUS St. Vincent hasimplemented a variety of new programs and services,expanded access, and invested in the technology andpeople necessary to fulfill the ever-changing needs ofour community. Our Journey to Excellence continuesto propel our organization forward into the futureas we strive to build on our heritage of caring andcommitment within our community.
comprehensive compassionate
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Gloom, begone!Gloom, begone!
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Theres a bad uy out there. City officials have been lookingfor him for years. According to the warant for his arest,
hes wanted for scaring the kids and making the dogs of
Santa Fe howl al night. This is one bad dude.
Zozobra, aka Old Man Gloom, could be hiding out in the backof your favorite hardware store. Or sitting brazenly at a tale atthe local pizza joint. Chances are youve spotted him already. And
you didnt even know it, did you?Every year Zozobra, a giant marionette of sorts, goes up in
flames, taking with him the gloom and sadness of the past yearand unofficialy ushering in Fiesa de Santa Fe.
This uys a master of disuise. He could be anywhere. Thing
is, you dont realy know youre looking at him until youre staringhim right in the eye, and by then its too late.
Ray Valdez, a builder by trade, has been in charge of bringing inthis 50-foot tyrant since 1994.
I start out at the local hardware stores in the early summer,said Valdez, 45. Ive got a whole shoping list wood, wire, nails,screws, duct tape, puleys, pizza pans, stuff like that.
Valdez said work on the beastbegins in his garage in late July.As Zozobra increases in size, he is moved to a warehouse on the
Cloc ticing on Zozobras death sentenceBy Melisa Martinez Photos by Jane Phillips
Screas of Burn him!are de igeu fo theannual execution ofZozobra.
Zozobradevoteesstart young~ andcolorfuly.
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south side of town. There, it takes a smalarmy of volunteers about 57 days to make
Old Man Gloom a bit more presentale forhis nearing execution.
Zozobra has made some futile attemptsto alter his identity in the past his haircolor changes year after year; he oftensports a different tie but to no avail.
We try to ad a few different thingseach year,Valdez said. Hes only had
pupils in his eyes for the past few years.This year, weve got a few more surprisesin mind.
A lot of those changes are in the handsof Ray Sandoval, main pyrotechncianl
and head artist for the event,Valdez said.It was his idea for Zozobra to wear that
patterned tie a few years back.But getting Zozobra, who weighs in at a
whoping 1,700 pounds, to the scene of hisdemise is no simple feat.
It takes a couple of flat-bed trucks, massivemachinery and some long hours to getOld
MadGloom ready for hisswan song.Theres a lot of trepidation, a lot of
anxiety in the days leading up to the burn,Valdez said. I cant realy relax until hesup there.
And then theres the waiting waitingto see if Septembers fickle rains wilrage into town a few hours before the
burn. Suden downpours can ad about900 pounds to the beast and can slowZozbras burn time to a steady crawl.
Rain or shine, every year Zozobra goesdown in a moaning, flailinglaze of glory,shaking his fist at the crowd to the bitterend. Valdez said at least 25,000 people
have attended the event in the past.We had film teams over here doing
documentaries for the Discovery Channel,for the Travel Channel,Valdez said.Weve had national coverage, stories inThe New York Times and in The Wall Street
Journal. This whole thing just kind ofexploded last year.
Valdez said he has been witness to theexecution of Old Man Gloom for a long a
he can remember.Ive been going to the burn since I was
a kid, he said. I think I missed it maybeonce in my life.
Today, he doesnt get to watch the burnlike he did when he was a kid. Now hes
behind the scenes, keeping things runningsmoothly throughout the night.
I just cant leave his side until thewhole thing is over,Valdez said. This ha
become my life and my summers, al ofthem. I always ask people to wake me upagain when Septembers over.
And a few months later the processbegins al over again. Weve havent seenthe last of Zozobra. Hel be back next ye
So next time youre at the lumberyard,remember never turn your back on thtwo-by-fours.
In a sectaclaconfagration of faandreworkZozobra goe~ amitelywith protest~ to his deatevery yea.
Jane Philips
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Zozobra faces the flames Thursday
(Sept. 9) at Fort Marcy Park. The fire starts
around 9 p.m., but there will be plenty to see
and do in the park before that. A number of
local bands are set to play for the event. Food
vendors and merchants also will be on hand.
Drop boxes for your gloomier items pink
slips, divorce documents, bank statements
can be found all over town in the weeks
leading up to the burn. For those of you
hoping to drop off last-minute miseries, a box
will be set up the night of the burn in near the
stage at Fort Marcy Park.
Keep in mind that parking is virtually
nonexistent near the venue. However,40 handicapped parking spaces will be
available at the site on a first-come, first-
served basis.
Santa Fe Trails will run the usual routes
from Santa Fe Place into Sheridan Transit
Center on Thursday for the burning of
Zozobra.
Two extra buses will take passengers
beginning at 5:45 p.m. from South Capitol
Station, off Cordova and Pen roads, to
Sheridan throughout the evening.
South Capitol Station is the best place to park
to have a stress-free ride and no-hassle, freeparking. Final pick-ups at Sheridan will begin at
10:30 p.m. to get riders to South Capitol Station
and Santa Fe Place. Round-trip is $2 for adults,
$1 for seniors and youth to 18 ride free.
For out-of-town Zozobra goers, the New
Mexico Rail Runner Express will run a later
train. Instead of the last train at 9:30 p.m., the
last train will leave at 11 p.m. from the Santa
Fe Depot.
More information can be found at
www.zozobra.com.
Tickets are now available at the Lensic box
office or online at www.ticketssantafe.org
and are $10. You can also purchase tickets
at the gate on the day of the event for $15.
Either way, children under 10 get in free. For
additional ticket information, call 988-1234.
For more information on Zozobra, and what
it takes to bring him to life, Twitter Old Man
Gloom. Updates will be posted on a regular
basis.
Kiss yourgloom goobye
Jane Philips
Zozobra eterans know that accesoizing is fun and almost mandatory.
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By Sandra BaltazaMartnez
The sones and the canciones that only the
combination of trumpets, uitars and violins
can transmit wil be at their best when the
internationaly known Mariachi Vargas deTecalitln, sets foot in the Santa Fe Opera on
Wednesday (Sept. 8).
The evening has been dubed Mariachi Extravaganzade Santa Fe, because several mariachi groups, includingMariachi Mujer 2000, Mariachi Sol de Mexico and SantaFes own Mariachi Buenaventura, also wil perform.
Mariachi Vargas de Tecalitln, like Santa Fes history,is created from a fusion of European and indigenoustraditions and talents. The mariachi group was formedin Jalisco, Mexico, in 1898 by four musicians and led byGaspar Vargas and later by his son, Silvestre Vargas.
Under Silvestres uidance, the mariachi made itselfknown and competed against the most popular orchestrasin Mexico by combining 10 instruments: a harp, four
violins, a trumpet and four different types ofuitars:uitarn, vihuela, uitara and uitara de golpe. Silvestrealso hired a trained musician, Ruben Fuentes, to be the
groups musical director. Fuentes composed many piecesthat gave Mariachi Vargas stelar recognition in the
Toe-taping mariachi
MaiaciBuenaentura
Courtesy photo
Courtesy photo
Maiaci Vargas de Tecalitln
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country. But his insistence thatal Mariachi Vargas musicianslearn to read music helped
push them further into theworld of music.
In our fiesas, whateverversion it is, Spanishor Mexican, music is a
very integral part of (thecelebration), said H.L. Lovato,this years Fiesa Council
president, who said thatcouncil members have triedfor 10 years to bring Mariachi
Vargas to Fiesa. That didnthapen until this year becauseof scheduling conflicts.
Featuring Mariachi Vargasfor Santa Fes cuarto centenariowas important because, Theyare the best in the world,Lovato said.
Mariachi music resonateswith many in Santa Fe, but
eecialy with this years DonDiego de Vargas, Manuel FlavioGarcia y Gonzales and LaReina, Daniele Renee Chavez
y Romero.Garcia y Gonzales started
playing mariachi music at 5years old with the mariachi
group his father, Fredo Garciay Gonzales (Don Diego 1959)helped start Los NiosCantores de Santa Fe. Garcia
y Gonzales played the uitar,the vihuela and the uitarn,along with his older brother,Alfredo Garcia II.
To see Mariachi Vargaslive means a lot to Garcia yGonzales.
I have seen MariachiVargas in Guadalajara and LoAngeles, but now its going to
be prettyectacular to seeit in my own home, Garcia yGonzales said.
For Chavez y Romero,mariachi music has also beenaround her home since shecan remember, she said. Her
grandfather Mariano Romerowas a mariachi and stil playsthe violin when hes invited
to an event. And Chavez yRomeros cousin, Sara Esquibis a violinist with MariachiBuenaventura.
Its just a very big part ofour culture, Chavez y Romersaid. Without it, it wouldnt ba complete Fiesa.
Details
Mariachi Extravaganzade Santa Fe
7:30 p.m. Wednesday (Sept. 8)at the Santa Fe Opera
Tickets are available by calling
986-5900 or 800-280-4654or visit www.santafeopera.org/tickets/reserve.aspx?performanceNumber=4360
More mariachi
For people who cannot attendthe Mariachi Extravaganza,the Fiesa Council hasorganized a Mariachi Matinefor Thursday (Sept. 9). Theconcert is at 2 p.m. at TheLensic. Tickets are $5.
I have seen Mariachi Vargas in Guadalajara
and Los Angeles, but now its going to be pretty
sectacular to see it in my own home.
~ Manuel Flavio Garcia y Gonzales
Don Diego de Vargas, 2010
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Jane Phil
Every pirate needs a parot ~ o, in a pinc, a cicen wildo, particularly at Desfles de Los Nios, Fiesas Childrens Pet Parae. Dont let the nae fool you,though; neithecildren nopets are stictly required foparticipation.
By Casie OShea
Perhaps to make up for lost years,
my father is threatening to take his
enormous and dubiously behaved
pupy to the Pet Parade this year,dressing the Bernese mountain dog
mix as a kangaroo. I affectionately cal
this creature the crocodile with fur, so
I am not sure this is the best plan.
However, he is probaly not the onlyadult considering a first entry into thePet Parade this year. The popularity of
the adorale event has caused it to growdramaticaly.
Last year, the Desfile de los Niosincluded 1,112children, 658 adults, andan uncountale number of dogs, felines,
bunnies, pigs, poultry and other creaturesgreatand smal. Perhaps in these trouledeconomic times, peoplehave turned more tothe catharsis offered by cuteness than by the
political mockery found in the Historical/Hysterical Parade. Of course, the Desfile de laGente continues to be a popular Fiesa event,drawing as it does on the creativity andflairfor satire enjoyed by many SantaFeans.
Unfortunately, as a kid I missed out on
participating in the Pet Parade because ofsoccer pracice, track meets or the generawildness of our pets. I did enjoy watchingthe Historical/Hysterical Parade withmy parents, and with friends when I gotolder. One year we found a prime positionon a rooftop downtown, and I clearlyremember being perched on the ledge, legswinging freely in the hot sun, watchingthe ectacle below.
The Fiesa parades have inspiredcountless memories for Santa Feans overthe years. The perective and scope ofthese memories differ greatly from personto person, as have their own unique role.
Wak this way ... or that ...Fiesa paraes a ceished traition
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The politician
State Rep. Brian Egolfhas fond memories of theHistorical/Hysterical Paradeover the years. In particular,he remembers the first yearhe attended as a campaigner.It was my first experience inhandshaking retail politics. Ourcampaign had a float and I hadthe best time, he said.
But it ended up being a bitof a trial by fire. Egolf had notfuly considered the logistics
of stoping to tak to peopleduring a moving parade. To hisdismay, he realized that as he
paused for conversations, hisfloat would gain consideraledistance on him, and he waswearing cowboy boots.
So, I was foolishly runningalong the entire three-mile
route, or however long itwas, to catch up sprintingto catch our float, he said,laughing.
For anyone who hasnt runlong distances in cowboy boots
on a warm September day, itcan be rather uncomfortale.I was so hot and out of breath,I thought I was probalyconvincing people not to votefor me. It turned out welfor Egolf though, and he wasrewarded when people thankedhim for his efforts. One votertold me, My grandad met
you at the parade and realyapreciated you saying hi.
The childrenFor the kids in Santa Fe,watching the Pet Parade is fun,
but getting to participate in it isa treat. Pojoaque native AliciaBustos recaled participating
years ago. I did it when I wassuper little, she said. She hada great time, but remembersthe wak being quite long. Thechickens were upset by theend of it. We were chicken anddumplings. Yum!
Kate McCarthy, who grewup in Tesuque, loved going tothe Pet Parade and creatingimaginative costumes withher family. One year mysister and I decided to go tothe Pet Parade dressed up in aMexican food theme. Our dogwas going dressed as a taco andwe were going to take our three
brown hamsters and have thembe a three bean salad, she said.However, one of the hamstershad a surprise in store for theunsusecting McCarthy sisters.One gave birth the day of the
parade and we had to go with atwo-bean salad!
McCarthy feels lucky to havebeen ale to participate whenshe was little. The Pet Paradeis always one of my favorite
Jane Philips
Bightly fesooned pets and owners are the staatracions of the Pet Parae.
PLAZA
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things about Fiesa.As a child,just getting the chance to bein a parade is pretty amazing,
but ad thefact thatyouget todress up, bring your pets and atthe end everyone gets ice cream,now that is awesome, she said.
The performerRachel Harington attended
both parades when she wasyounger, although not entirelyof her own volition. Iwasinthemarchingband for Santa Fe HighSchool.I was the flag girland hadto wear the ful band outfit, shesaid of the Historical/HystericalParade. Whileit was fun to be
part of the scene, she suffered inthe heat while wearing the stiff,heavy uniform and marchingthe length of the route.Luckily,the format was much morecasual and comfortale for thePet Parade. We got to wearHawaiian outfits, she said witha grin.
The veterinarianYears before she would
fulfil her chilhood dream ofbecoming a vet, local MarieVrabely attempted to wak
in the Pet Parade. Whetherthe failure of this venturehad anything to do with hereventual success of attending tothe medical needs of animals,one can only wonder.
I was probalyabout 10 or11 and I was going to take Dads
big Great Pyrenees, Osito, inthe parade. We put a bandanaaround his neck and went to the
big park next to the cathedral toget lined up, she said. Events did
not go as planned for the littlegirl and little bear. He wassuper scared of al the peopleand al the commotion and justwanted to get away. I think wemade it like half a lock in the
parade before he just puled meaway and we gave up,Vrabelysaid.
While the mental image ofthe tinylonde girl trying tocontrol the enormous whitedog is adorale, Vrabely wassufficiently thwarted fromfuture parades. I honestlydont even know if Ive been
since, she said.
The parentParents know al too wel
the inherent difficultiesin coraling children andcostumed pets in pulic. Somhave attempted the feat and
vowed to never try again.Others have found great joyin participating with theirchildren. Pamela Seaworthy,whose daughter is now amother herself, said that thePet Parade is the most fun parof Fiesa for her.
My fondest personalmemory is the Frito pie,
burito, Blue Sky combo. They
were so cute, but they didntwin, alas.
She acknowledges that thelogistics can be tricky.
Amazing that it can alhapen every year without anymajor dog (cat-, rabit, donkeyfights, and those little animalstolerate their costumes so wel,Seaworthy said.
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Te Histoical/Hysteical Parae bings out the best in just about everyboy.
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PARKING GARAGES
A. SANDOVAL GARAGE M-S, 6a-10p; Sun 7a-10p
CC. SANTA FE COMMUNITY
CONVENTION CENTER M-Sun 6:30a-10p
RY. RAILYARD M-S 5:45 a-10p; Sun 10a-7p
Entrance on San Francisco 400 spaces
The garage will be locked after hours.
Vehicles must be retrieved prior to closing.
.$90/half-hour; $1.80/hour; $9 maximum/day
Entrance on Federal Place 500 spaces
.$90/half-hour; $1.80/hour; $9 maximum/day
Entrance on Camino de la Familia 400 spaces
from Manhattan or Paseo de Peralta
$1 all day Sat. & Sun. $5 max/day M-F
All rates include sales tax.
PARKING LOTS
Entrance on Canyon Road. 50 spaces
Pay station in force 24 hours per day.
B. WATER STREET
C. ARCHDIOCESE LOTS
D. MONTEZUMA LODGE LOT
E. CANYON ROAD
Entrance on Water St. 158 spaces
.$90/half-hour; $1.80/hour; $9 maximum/day
Entrance on Cathedral Place and E. Alameda
RV and bus parking 418 spaces
.$90/half-hour; $1.80/hour; $9 maximum/day
Entrance on Paseo de Peralta 98 spaces
RV and bus parking weekends and special
events. $4 per day
A
D
B
CC
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SantaFeCommunityConveniot n
.
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WAlam
edat.
Par ng n Downtown Santa FeParking is a challenge, particularly during special events. Try taking the
bus, riding your bike or motorcycle, walking, or carpooling.
PublicLibrary
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Clyde Mue
People meet and greet ~ and eat and eat and eat ~ on the Plaza duing Fiesa.
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Natalie Guiln
Los Cabaleros de Vargas and mebers of Don Diegos cuaila mac down Lincoln Street duing Fiesa.
English
Music by Billy PalauEnglish lyics by Avalee Turne
In old Santa Fe we have La FiesaTis the time for singing, dance and play
On this day we do not take la siesaWhile Zozobra burns the gloom awaySteel uitars are softly strumming musicSeorita, come along with meLuminarias al are shining brightlyAt the baile, fancy costumes you wil seeSi Seor, como no, lets go out and have some funAnd wel see Santa Fe in Conquistadores way.
Santa Fe Fiesa SongSpanish
Music by Billy PalauSpanish lyics by Johnny Valdez J.
Santa Fe, tus fiesas de septiembreSe celebran en la capital
Con Zozobra quemando las penasYa las fiesas van a comenzarTus mujeres lenas de alegraPregonando van su nuevo amorA luz de grandes luminarias
Van cantando con placer esa cancinSi Seor, como no, vamonos al vacilnA bailar y gozar de esa linda polacin.
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Be a part our 2010 Special Projects:
All Trails Lead to Santa FeAnthology
White Shell WaterPlace
- NativeAmerican Anthology
Santa Fe Beyond 400
SymposiumandPublication
The Santa Fe 400th
SymphonyPremiere
Premier of NativeAmerican Arts
DocumentaryFilm
1680Colloquium
400th Commemorative Plaque Installations
Check out:
www.SantaFe400th.comfor the latest news on events!
EXPERIENCE THE history. . .Experience the manyfacets of this jewel that is Santa Fe.Our thanks to
the City of Santa Fe and all its citizens for support in developing these wonderful
projects for the people of Santa Fe and future generations of Santa Feans.
Join us in commemorating 400 years of Culture!
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Check out:
www.SantaFe400th.comfor the latest news on events!
KEEPING raitions ALIVE.. .Congratulations to the Santa Fe Fiesta Council on its 298th Fiestas de Santa Fe,
the oldest community celebration of its kind in America.
Thank you for contributing to the vibrant culture of our Santa Fe!