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未来闪影
Dean Donaldson全球媒体创新总监@deandonaldson
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Tuesday, 2 November 2010
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Click to edit Master text styles
Living in a Ubiquitous World
Tuesday, 2 November 2010
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Click to edit Master text styles
Living in a Ubiquitous World
Tuesday, 2 November 2010
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追踪
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Tuesday, 2 November 2010
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[ 目标消费者 ]
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2015© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 2 November 2010
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我投在广告上的钱有一半是浪费掉的,但我从来不知道到底是哪一半
John Wanamaker,百货公司先驱, 1877
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Tuesday, 2 November 2010
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策划购买
交换
Tuesday, 2 November 2010
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策划购买交换“单个”广告 管理系统
Tuesday, 2 November 2010
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✓
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Tuesday, 2 November 2010
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<< 固定样本数据 >>
{ 广告效果数据 }
“自然搜索”
社交媒体 [ buzz ]
* 消费者 反馈 @^!!
创造性智慧
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Tuesday, 2 November 2010
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决策
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40%Tuesday, 2 November 2010
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こんにちはg'daybonjourguten tagciào
aloha
γεια σουholacześćshalomdobrý deň你好
grüßgotthoi
hei안녕하세요 alô privet salutjó napotjambo
sawubona“hello”
“ok?”
“good”“good”
Tuesday, 2 November 2010
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成长的烦恼
Tuesday, 2 November 2010
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Tuesday, 2 November 2010
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即时 >>
Tuesday, 2 November 2010
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直播
Tuesday, 2 November 2010
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直播
Tuesday, 2 November 2010
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Tuesday, 2 November 2010
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15个 /种国家 / 语言
Tuesday, 2 November 2010
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超过
200种创意执行
Tuesday, 2 November 2010
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即时更新
Tuesday, 2 November 2010
Tuesday, 2 November 2010
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Tuesday, 2 November 2010
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塑造品牌
1: 5Tuesday, 2 November 2010
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后舍男生
Tuesday, 2 November 2010
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社交媒体用5年时间就发展了与电视用50年时间同样多的受众“
”Tuesday, 2 November 2010
© 2010 Eyeblaster. All rights reserved
£1.19bn
Tuesday, 2 November 2010
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$100M
Tuesday, 2 November 2010
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154,000
76,000T H E A T R E O F D R E A M S
Tuesday, 2 November 2010
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330MTuesday, 2 November 2010
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366k
330M63,000Tuesday, 2 November 2010
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330MTuesday, 2 November 2010
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330MTuesday, 2 November 2010
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330MTuesday, 2 November 2010
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Tuesday, 2 November 2010
440
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934MGoogle 844M | Facebook 500M
Tuesday, 2 November 2010
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Tuesday, 2 November 2010
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Tuesday, 2 November 2010
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80%$1.9bn | 44%
Tuesday, 2 November 2010
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数据是关键
理解
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Tuesday, 2 November 2010
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点击© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 2 November 2010
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997© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 2 November 2010
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所有展示广告的点击数50%
Tuesday, 2 November 2010
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6%网络用户
Tuesday, 2 November 2010
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每 1,000个中的 5个 .5%0
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Tuesday, 2 November 2010
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2 个是错误的受众1 个是偶然的点击1 个没有 等下载完
= 每 1,000个中的 1个© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 2 November 2010
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CPM !!CPC =
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Tuesday, 2 November 2010
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联结数据仓30%
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Tuesday, 2 November 2010
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amazon
即时比较
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Tuesday, 2 November 2010
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搜索可视化© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 2 November 2010
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Tuesday, 2 November 2010
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在一起更美好
追踪,从线下平面到手机在线
Tuesday, 2 November 2010
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在一起更美好
追踪,从线下平面到手机在线
Tuesday, 2 November 2010
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影响:
改变思路© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 2 November 2010
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迷失在沙漠中
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Tuesday, 2 November 2010
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Porsche Panamera
为使用者环境命名 Brand user environment
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Tuesday, 2 November 2010
Tuesday, 2 November 2010
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70英里/小时
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Tuesday, 2 November 2010
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35帧/秒
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Tuesday, 2 November 2010
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2.7英里/小时© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 2 November 2010
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2.7英里/小时75%© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 2 November 2010
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Teachers / kids< 互动 >
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Tuesday, 2 November 2010
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感官Tuesday, 2 November 2010
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新媒体老谚语
Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand.
孔子 (公元前551-479 )
Confucius
Tuesday, 2 November 2010
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和接触到的
记住:
30% 是你看到的50% 是你看到和听到的70-90% 是你看到,听到
Tuesday, 2 November 2010
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华纳兄弟出品的斯巴达300勇士 – 扩展式广告 / 超载广告
Tuesday, 2 November 2010
Tuesday, 2 November 2010
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停留率印象的百分比
需要用户的参与
Tuesday, 2 November 2010
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全球调研
Eyeblaster Dwell Research
停留率 停留时长
Tuesday, 2 November 2010
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全球调研
Eyeblaster Dwell Research
8.7%所有创意中的
停留率 停留时长
Tuesday, 2 November 2010
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停留率 vs 点击率
停留率 (秒) 点击率
Tuesday, 2 November 2010
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停留率 vs 点击率
25x停留率 (秒) 点击率
Tuesday, 2 November 2010
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停留时间是用户与广告互动的
平均秒数Tuesday, 2 November 2010
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综合绩效
Tuesday, 2 November 2010
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综合绩效
1:1443 秒
Tuesday, 2 November 2010
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我们把时间用在哪里了
Eyeblaster Dwell Research
Tuesday, 2 November 2010
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我们把时间用在哪里了
Eyeblaster Dwell Research
60秒
比电视多
Tuesday, 2 November 2010
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市场上最高级的video
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Tuesday, 2 November 2010
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视频互动
Tuesday, 2 November 2010
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消费者自始至终
很愿意花时间来探索品牌
Tuesday, 2 November 2010
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访问效果
0
4
9
13
17
10
17
low dwell
high dwell
Tuesday, 2 November 2010
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访问效果
0
4
9
13
17
10
17
low dwell
high dwell
69%Tuesday, 2 November 2010
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搜索效果
0
10
20
30
40
12
39
low dwell
high dwell
Tuesday, 2 November 2010
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搜索效果
0
10
20
30
40
12
39
low dwell
high dwell
3xTuesday, 2 November 2010
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基层渗透
口碑最有力的形式是广告
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Tuesday, 2 November 2010
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25% of search results for the World’s Top 20 brands are links to user-generated content...
34%_of_bloggers / post_opinions_about_products
“你需要问你自己一个问题”
产品评论
Tuesday, 2 November 2010
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“需要帮忙吗?”
Tuesday, 2 November 2010
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大众Twitter
Tuesday, 2 November 2010
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大众Twitter
• 网站浏览量同比增长1% • 大众在Twitter上的活动每天从5条增长至700条• 所有在Facebook上的大众粉丝 – 260,000• 所有YouTube视频浏览 – 87,000
Tuesday, 2 November 2010
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将其带入了
更高的境界
Tuesday, 2 November 2010
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将其带入了
更高的境界
Tuesday, 2 November 2010
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`追踪病毒式广告
Tuesday, 2 November 2010
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第二 人生
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Tuesday, 2 November 2010
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Tuesday, 2 November 2010
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Tuesday, 2 November 2010
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15%© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 2 November 2010
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Tuesday, 2 November 2010
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实时预告片
Tuesday, 2 November 2010
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Tuesday, 2 November 2010
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Tuesday, 2 November 2010
© 2008 Eyeblaster. All rights reserved
“ 电视与电脑的区别也越来模糊, 我们可以从电脑下载电视节目,并且在任何时间都可以观赏,也就是说两者是可以互相转换的”
Simplify Digital的 Charlie Ponsonby谈论为什么更高的网速会改变人们使用网络的习惯。
Tv Internet Blur
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Tuesday, 2 November 2010
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支付系统
Tuesday, 2 November 2010
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Tuesday, 2 November 2010
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Tuesday, 2 November 2010
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[data]© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 2 November 2010
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$$$Tuesday, 2 November 2010
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智能设备
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Tuesday, 2 November 2010
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不要触碰
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Tuesday, 2 November 2010
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到处都有感应装置
((((© 2010 MediaMind Technologies Inc | All rights reserved
Tuesday, 2 November 2010
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∞1={ ubiquitous computing (ubicomp) }
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Tuesday, 2 November 2010
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智能标签
RFID
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Tuesday, 2 November 2010
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Tuesday, 2 November 2010
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Tuesday, 2 November 2010
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是科幻还是现实?
Tuesday, 2 November 2010
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是科幻还是现实?
• 芯片连上互联网有效区域500米
• 感应刷卡 + GPS
Tuesday, 2 November 2010
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是科幻还是现实?
• 芯片连上互联网有效区域500米
• 感应刷卡 + GPS
个人身份识别设备 (PID)
= 精准广告Tuesday, 2 November 2010
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浏览器之外
Tuesday, 2 November 2010
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Tuesday, 2 November 2010
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Tuesday, 2 November 2010
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60/40Tuesday, 2 November 2010
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50%到2015年将有50%15岁以下的年轻人
使用触摸屏Tuesday, 2 November 2010
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车载广告
Tuesday, 2 November 2010
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车载广告
Tuesday, 2 November 2010
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车载广告
Tuesday, 2 November 2010
© 2010 MediaMind Technologies Inc. | All rights reserved© 2008 Eyeblaster. All rights reserved
个人相关广告 被动态地植入进
所有设备所有内容遍布世界任何一个角落
Tuesday, 2 November 2010
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从搜索到静态通栏广告
全屏视频互动到与浏览器,游戏或网络电视,户外,电脑或移动电话中的
Tuesday, 2 November 2010
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广告递送平台已有数十年的技术
Tuesday, 2 November 2010
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Tuesday, 2 November 2010
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聚焦在你的潜能上而不是你的极限上
Tuesday, 2 November 2010
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事情比看起来的要复杂得多
简化
Tuesday, 2 November 2010
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= 单个整合平台
中国的挑战
• 在中国急剧增长的品牌• 加速改变的消费者习惯• 可以提供更好见解的数据• 加快制作的需求• 降低成本的渴求
The Chinese Challenge
Explosive brand growth in China
Accelerated changing consumer habits
Availability of data for better insights
Demand for faster creative production
Desire to reduce agency overheads
= single consolidated platform
Tuesday, 2 November 2010
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谢谢!
Tuesday, 2 November 2010
www.mediamind.com
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@deandonaldson
917.640.3095
@mediamind_chat@creative_zone
Tuesday, 2 November 2010