Download - Formation des Grands Communicateurs
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Du Multimedia au Transmedia Carl CharestCoureur des bois numériquesSeptembre 2013
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Trop futuriste?
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Trop futuriste?
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Trop futuriste?
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Trop futuriste?
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D’un média
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WEB 1.0
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WEB 1.0
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WEB 1.0
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WEB 1.0
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WEB 1.0
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WEB 1.0
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À l’autre
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WEB 2.0
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WEB 2.0
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WEB 2.0
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WEB 2.0
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WEB 2.0
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WEB 2.0
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WEB 2.0
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De nouvelles sources de contenus
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Changement de paradigme
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Changement de paradigme
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Changement de paradigme
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Des contenus disponibles partout ?
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L’être humain « connecté »
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Des services disponibles partout?
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Un monde en évolution.
AccessTerminal = TV
Network as technical providerThe TV channel is the
gatekeeper
Digital managed networksMultichannels providers as
gatekeepers betweenTV channels and viewers
Network gatekeepers bypassed by Internet
services and challenged by device managers
UsageAll Live
CollectiveOn the TV set
Theme channels introduce educated viewers to off-live
On multiple TV sets
Any time & AnywherePersonal TV
Shared in my networkOn any terminal
Services Broadcast television Multichannel televisionCatch-up & VOD
Enriched TVVideo social networking
FundingTV channel subscriptionTV package subscription
TV Channels Public fundingTV channels advertising
Program advertisingProgram purchase
Key playersRightsholders
Broadcast TV channelsRightholders
Packagers/Network operators
RightholdersDevice manufacturers
Search engineSocial networks
Analog TV Digital TV Internet TV
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4. Structurer
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Le potentiel de la télé « connecté »
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Même pour la maison.
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La recette : Le Transmedia
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Qu’est-ce que le Transmedia?
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Exemples de Transmedia
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Le Marketing de contenu
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Un contenu en constante évolution
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Des exemples de marketing de contenus
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Des exemples de marketing de contenus
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Des exemples de marketing de contenus
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Des exemples de marketing de contenus
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Des exemples de marketing de contenus
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Le Second Screen
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Du contenu « Tout-Écran »
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Du contenu « Tout-Écran »
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Du contenu « Tout-Écran »
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Du contenu « Tout-Écran »
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Les exemples locaux
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Exemples locaux de Transmedia
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Exemples de Transmedia
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Exemples de Transmedia
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Exemples de Second Écran
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Exemples de Second Écran
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Exemples de Second Écran
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Exemples de Second Écran
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Quelques leaders locaux du Transmedia
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Questions ?
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4. Structurer
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CARL CHAREST
Twitter : twitter.com/CarlCharestLinkedin : ca.linkedin.com/in/carlcharest Email : [email protected]