Download - Formation Facebook affaires janvier 2016
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Formation Facebook Affaires
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Table des matières Pourquoi Contenu Statistiques Formats
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Pourquoi Développer des relations – leads
generation Communications à deux sens avec le
client – activer ses fans Média de masse Temps passé sur Facebook Renforcir le brand Customer engagement Reputation management
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Facteurs d’influence Three most influential factors for
consumers when deciding which company to do business with are:• personal experience (98%)• company’s reputation or brand
(92%)• recommendations from friends and
family (88%)
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Le contenu est roi C’est par la diffusion de
contenu original que l’on prouve son expertise
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Types de contenu
Status update Slideshare Photos Vidéos Images Infographiques Articles de blog
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Calendrier éditorial
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Stratistiques 20 à 40 min par jours 20% du temps online
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Facebook 67% of all Internet
users use Facebook. (Pew Study).
63% of Facebook users visit the site once a day
Best use to develop and maintain relationships with your clients. Good for branding,and for SEO
Advertising is expensive
women and young adults aged 24 to 34
Facebook will continue to decline among teens
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Mécanique
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Format des images
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