Download - Franklong 160913162525
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Design Thinking, Tim Brown
Design, Business and Innovation
Hongzhou (Frank) Long
• (before) Plan, Purpose, Prototype.
• Implementation——“the process of putting a decision or plan into effect; execution”
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Design Thinking, Tim Brown
Design, Business and Innovation
Hongzhou (Frank) Long
• Object-oriented : Community or Business marketing or Society .
• Even single , personal use.
• Preparation work : Copyright, Investors or sponsor .
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Design, Business and Innovation
Hongzhou (Frank) Long
• Influence ,Value (profitable or non-profitable) , efficiency ,coordination
• Get experience and rotate the process.
• for building bigger business .
Design Thinking, Tim Brown
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Design Thinking , Critical Question 1
Design, Business and Innovation
Hongzhou (Frank) Long
• Because every design are not going to same step 3 , so Is design duplicable ?
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Design Thinking , Critical Question 2
Design, Business and Innovation
Hongzhou (Frank) Long
• Should we emphasize one of the three steps ( inspiration ,ideation ,implementation ) when running the work?
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Going Deeper, Seeing Further…
Design, Business and Innovation
Hongzhou (Frank) Long
• Ethnography becomes important by competitive necessity.
• More qualitative Description needs.
• Corporation needs innovation thinkings and impacts.
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Going Deeper, Seeing Further…
Design, Business and Innovation
Hongzhou (Frank) Long
• New relationship between supplier and consumer ---being a observer
• Wider range ,wider targets ,wider usage.
• Having a human-centered combination and conclusion .
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Going Deeper, Seeing Further…
Design, Business and Innovation
Hongzhou (Frank) Long
• New method research builds a new connection to consumer , making the process more efficient .
• Interaction. (transpositonal consideration)
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Going Deeper, Seeing Further…
Design, Business and Innovation
Hongzhou (Frank) Long
• Competition forced to open a new business ecosystem
• Business Future Tendency.
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Going Deeper, Seeing Further…
Design, Business and Innovation
Hongzhou (Frank) Long
• Interpretation update : Adding cultural ,belief ,behavior into the factors.
• Ethnographic study open a another way for better business decision making.
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Ethnographic Research, Panel discussion “Big Data Analytics”
Design, Business and Innovation
Hongzhou (Frank) Long
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Ethnographic Research, Panel discussion “Big Data Analytics”
Design, Business and Innovation
Hongzhou (Frank) Long
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Ethnographic Research, Panel discussion “Big Data Analytics”
Design, Business and Innovation
Hongzhou (Frank) Long
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Ethnographic Research, Panel discussion “Big Data Analytics”
Design, Business and Innovation
Hongzhou (Frank) Long
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Ethnographic Research, Panel discussion “Big Data Analytics”
Design, Business and Innovation
Hongzhou (Frank) Long
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Ethnographic Research Findings
Design, Business and Innovation
Hongzhou (Frank) Long
• Speakers' different presentation style
• Using of PowerPoint or not
• Gesture ,interaction ,communication ,exemplification .
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Ethnographic Research Findings
Design, Business and Innovation
Hongzhou (Frank) Long
• Audience’s main attentions were leading by different presentation styles.
• Listening, recording, watching ,thinking ,communicating.
• Five senses are weighted differently .
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Ethnographic Research Findings
Design, Business and Innovation
Hongzhou (Frank) Long
• Activity after presentation
• Unintentionally preferential treatment because of uniformity : People wear in the suit
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Interviewing Humans
Design, Business and Innovation
Hongzhou (Frank) Long
• Interviewing users is a advanced way of ethnographic research.
• Getting qualitative information from either existing or potential users face to face.
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Interviewing Humans
Design, Business and Innovation
Hongzhou (Frank) Long
• Beginning part of interview
• ——Keeping to the point of topics
• ——Recording demographic info if needed
• ——Relaxed atmosphere
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Interviewing Humans
Design, Business and Innovation
Hongzhou (Frank) Long
• Content
• ——Open-ended question
• ——sufficiently talkative subject
• ——follow-up question
• Meet the requirement in order to analyze the result.
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Interviewing Humans
Design, Business and Innovation
Hongzhou (Frank) Long
• Conclusion of interview
• ——Wrap-up question
• ——Be flexible to quit or expand more.
• ——Be conversational and natural
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Interviewing Humans
Design, Business and Innovation
Hongzhou (Frank) Long
• After collecting——
• By using behavior patterns, and mental models ,and analyzing customers’ specify terms ,habits, perspectives, insights.
• Make notes to ethnographic research or design journey as useful reference.