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PREGRADO UESAN
Asignatura: Planeación Estratégica.
Lectura: Fred R, David. (2013). Capítulo 1: Naturaleza de
la Administración Estrategia. En: Administración
Estratégica. (pp.3-23 ). 14° Edición. México: Pearson.
Profesor Responsable: Luis Nevares.
El presente material se pone a disposición de manera gratuita, para
uso exclusivo de los alumnos de pregrado de la Universidad ESAN y es
sólo para fines académicos, de acuerdo con lo dispuesto por la
legislación sobre los derechos de autor. Decreto Legislativo N° 822. En
tal sentido, se deja constancia, que la difusión de este documento
bibliográfico, está expresamente prohibida, por estar destinado
únicamente para uso académico en el presente curso.
Agosto del 2013
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