Download - From content marketing to content commerce
FROM CONTENT MARKETING TO CONTENT COMMERCE
1. FROM INSPIRATION TO SALES
The Buying Cycle
Most online-‐shops consider only the process
CHECKOUT MACHINES
PotenDal to aFract
1.000-‐10.000? Dmes x people
Don’t ignore AFenDon, Interest & Desire
Content has a further impact on the boFom line.
Go fishing on Facebook
Entertain and inform
Content findable through Google
InspiraDon to sales
Sales conversion
} Entry
} Treatment
} Checkout
Men’s fashion trends
Here is the complete guide for men's fashion trends
2. CONTENT COMMERCE
Content is King but
Bad Content Kills Sales
*55% of all shop abandoning is due to bad content, including raDngs etc. (Nielsen Research)
Do it like magazines
Magazine stories convey lots of informaDon in a very lightweight aFenDon-‐span conform style
But… Visuals which are necessary to drive
A1en2on, Interest & Desire usually require a lot of Dme and resources
and result in rigid graphics.
Goldfish have a 9 second
aFenDon span. So do your customers.
“Design websites as if you were driving by them on a highway at 200mph”
Steve Krug
You can engage your visitors with shoppable content.
Unite worlds of Content and Shopping!
This is Content in a Shop
This is a Shop in Content
This is a Shop in Content
Good content boosts sales
Time on Site
+70%
Engagement and Propensity to Return
The increase of the engagement and propensity to shop later or offline (RoPo) is also proven.
Source: State of Content MarkeDng 2015, Contently
Social Sharing Content vs Products
+100%
RetenDon Aier 3 Months
+200%
Inspired by experts
Styla is the first content commerce soluDon for shoppable online magazines. Thanks to its seamless shopping integraDon, Styla can easily transform content into an exciDng shopping experience and inspire your customers to make a purchase
To learn more go to styla.com