Download - Fundraising Now! Google
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Fundraising Now!
Roma dicembre 2009
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Vi sentite persi di fronte a Internet?
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Sovraccarichi di informazioni?
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20 minuti per cambiare l’approccio a Internet…
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Obiettivi chiari
Budget adeguato
Consapevolezza strumenti e linguaggio
Responsabilità definite
Tecnologie all’altezza
Personale preparato
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voi siete il target
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Ricerca Organica
Risultati generati algoritmicamente –imparziali e non acquistabili
SponsoredLinks
Raggiungi i consumatori nel momento in cui
dimostrano l’interesse
Ricerca OneBox
Risultati generati algoritmicamente –imparziali e non acquistabili
rilevanza rispetto al target, costi ridotti, aumento
redditività, aumento visibilità, fidelizzazione target,
focus sulle performance (ppc/ppl)
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AdWords: il mercato delle
parole! Pubblicate gratis i
vostri annunci e ne verificate
in tempo reale i risultati.
Primo passo: vai sul sito
e leggi le istruzioni. Devi
essere una onlus,
compilare una domanda
e caricare il tuo statuto e
non far parte dei siti non
ammessi
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2° passo: crea la tua campagna. Sii
specifico e usa al meglio il tuo budget
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3° passo: crea il tuo annuncio o il tuo
gruppo di annunci e decidi in quali
occasione visualizzarlo e quale
scegliere fra più annunci
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4° passo: controlla costantemente i
tuoi risultati, studia e cerca di
migliorarti… e ricordati che in rete trovi
sempre chi può aiutarti
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una persona che approda ad
un servizio attraverso un
motore di ricerca è 5 volte più
propensa ad
acquistarlo/utilizzarlo rispetto
a una che giunge attraverso
altre forme di internet
marketing
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1982
2006
Dal personal computer a te
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dal target all’engagement
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Costruite solidi ponti tra voi i vostri donatori e i vostri beneficiari
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Fatelo partecipare
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osservate
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ascoltate
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partecipate
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socializzate
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siate voi stessi… e distinguetevi dalla massa
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La rete è fatta di nodi
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influenzate chi ha influenza
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Diventate autorevoli
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350 milioni utenti 17 milioni in Italia 2° sito più visitato al mondo 1°piattaforma di condivisione di foto al mondo 20 minuti il tempo medio
di permanenza 55.000 i network locali
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Le relazioni “pesano”
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Storie personali
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Storie di massa…
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i blog sono conversazione, quindi…
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Gli errori sono accettabili: confessate e scusatevene
Le controversie non sono un problema…
I refusi non sono una calamità
Non siate artificiali
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Evitiamo
La mancanza di genuinità
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Online advocacy is very time-consuming but
personal relationships are very valuable
http://www.solidariti.com/
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Ultima lezione… mettere a posto casa propria
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Pronti ad andare in buca?
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http://fundraisingnow.wordpress.com
Twitter.com/fundraisingnow
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friendfeed.com/fundraisingnow
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