Future of Advertising...
& Agencies
by
Köksal Abdurrahmanoğlua digitally enhanced individual
Featur
ing
New A
gency
Model
Future of Advertising...
& Agencies
WTF !?!
Let's see how we find out about new products or services...
Watch Where Advertising
Headed
click
NEWS FLASH!End of Advertising as we know it
is here!Advertising will change more in 5 years than previous 50
Ooops!
Here lies the Advertising Agency
It struggled for years to remain relevant in the face of changing consumers, media habits and fierce competition. It was too big and too slow to be nimble, and reluctant to walk away
from its heritage of thirty second spots. It died Stubborn and
Alone.
Not the Advertising we knew!
Not yet!
Future of Advertising is...
Marketing
Marketing
A new kind of
Media…
With a new kind of
MediaEvolution of
reaching 50 million audience
Radio38 yrs
TV13 yrs
Internet4 yrs
iPod3 yrs
2 yrs
6 degrees of seperation...
ok
is now 3 degrees!
Brands beware!
Looks more meaningful this way!
ConsumerEvolution of
Consumer Before...
Now!
PINNACLE ofMARKETINGis...
Notany-more
Create brand fans!
Make their lives
BETTER!
by doing things
WITH & FORPEOPLE
engagingconnectingdelivering contentinteractingRO Involvementintimate gesturesrevealing
interruptingdirectingshoutingreacting
RO Investmentbig promises
explaining
Marketing is…
New way of
supportiveplayfulcustomizableinformativehonestengaging
personalcollaborativegenerousexperimentalhelpfuladventurous
Marketing is…
New way of
Advertising
Evolution of
Watch BG’s Whopper Freakout
click
Watch Nook Product Launch
click
brand identity marketing plan retail materials online & print advertising
R/GA created the logo, the iconography and color palette on the device's interface. The agency is also responsible for nook.com, all in-store materials and print ads.
R/GA creates...One New Generation
AgencyFor One New Brand
click
AgenciesEvolution of
Career Evolution in Ex-Agencies
Tradi-tional /Crea-tive Agency
StrategyCreative}Inhouse
Tradi-tional /Crea-tive Agency
ProductionMedia
Content
Strategy
PR
Event
Analysis
Creative}Inhouse}Outsource
Digi-tal Age-ncy
ProductionStrategy
AnalysisCreative}Inhouse
Digi-tal Age-ncy
Production
MediaContent
Strategy
PREvent
AnalysisCreative}Inhouse}Outsource
New Gen-erat-ion Age-ncy..DN
A
Technology
Strategy
Creativity
New Gen-erat-ion Age-ncy..DN
A
Multi Task-ing
Multi Tale-nted
Multi Task-ing
Multi Tale-nted
Multi Disci-plin-ary
Multi Task-ing
Multi Tale-nted
Multi Disci-plin-ary
Effec-tive
Multi Task-ing
Multi Tale-nted
Multi Disci-plin-ary
Effec-tive
Attra-ctive
Multi Task-ing
Multi Tale-nted
Multi Disci-plin-ary
Effec-tive
Attra-ctivePowe-rful
Multi Task-ing
Multi Tale-nted
Multi Disci-plin-ary
Effec-tive
Attra-ctivePowe-rful
New Age-ncy Mo-del
New Age-ncy Mo-del
..DNA
New Age-ncy Mo-del
Production
Media
Content
Strategy
PR
Event Analysis
Creative
}Incharge of all
(Inhouse or Outsource)
..DNA
How New Age-ncy Wo-rks
AQ
credits…MediaFuturist.comby Gerd Leonhard Future of Marketing and Advertising Lectures by Paul Isakson (Head of Strategy Space150)The Future of Advertising. WTF? by David Armano (Sr. Partner of Dachis Corp.)On the Future of Advertising by Grant Richards (Engine Company 1)Future of Advertising | Trend Watching 2009by Lorenzo MendozaFEED 2008 (Digital Brand Experience Report) by Razorfish The End of Advertising as We Know Itby IBM Global Business ServicesThe Chaos Scenario by Bob GarfieldPropulsionby Tim WilliamsWorkforfood.nuby Diego ZambranoMoon Advertisingby Bobby Voetenwww.coloribus.comwww.creativity-online.comwww.vimeo.comwww.gapingvoid.com
@koksal
koksala.wordpress.comtr.linkedin.com/in/koksal
www.adinteractive.com.tr
Join us where we discuss the Future of Advertising at
http://www.linkedin.com/groups?gid=2090773&trk=hb_side_g
