Download - Gamification -Sojier
Gamification遊戲化By Sojier
Sojier Tsai 蔡世斌交大機械系畢北科大創新設計所肄新創團隊 Wishcan Founder&CEO
Appworks 第 10 屆新創團隊 UXer
Android 最新益智類遊戲排行第一
WHYgamification?
WHATis gamification?
HOWto gamification?
WHYgamification?
WHYgamification?
Pedometer
WHYgamification?
Nike+
WHYgamification?
Foursquare
WHYgamification?
Foursquare
WHYgamification?
What if…?
- = ? 1 - = ? 1 - = ? 1
What if…?
WHYgamification?
UX journey
dot GG = line GG
WHYgamification?
The Milk
GG
WHYgamification?
The Smartphone
GGWHY
gamification?
UX 常是整體性的,一個環節出錯就會全盤GG
Gamification 可用於補足 UX 的環節處可應用 Gamification 產生創新的效果
SUMMARY
WHATis gamification?
Octalysis 八角理論
WHATis gamification?
http://yukaichou.com/gamification-examples/#.VsgDiPl96Uk
WHATis gamification?
Meaning意義
Meaning-Wikipedia
WHATis gamification?
Meaning- 高雄捷運娘
WHATis gamification?
Meaning-LINE
WHATis gamification?
Meaning- 勇者
WHATis gamification?
Meaning-Save Earth
WHATis gamification?
WHATis gamification?
Accomplishment進步感
Accomplishment-Level up
WHATis gamification?
Accomplishment-Linkedin
WHATis gamification?
Accomplishment-FB
WHATis gamification?
Accomplishment-LOL
WHATis gamification?
WHATis gamification?
Empowerment賦與權力
Empowerment- 技能樹
WHATis gamification?
Empowerment- 關卡推進
WHATis gamification?
Empowerment- 物品解鎖
WHATis gamification?
WHATis gamification?
Ownership擁有感
Ownership- 圖鑑
WHATis gamification?
Ownership- 卡片
WHATis gamification?
Ownership- 神裝
WHATis gamification?
http://goo.gl/rrZepq
Ownership- 炫富
WHATis gamification?
Ownership- 炫耀
WHATis gamification?
WHATis gamification?
Social Pressure
社交
Social Pressure-WoW
WHATis gamification?
Social Pressure-Team
WHATis gamification?
Social Pressure-Group
WHATis gamification?
Social Pressure-Familly
WHATis gamification?
WHATis gamification?
Scarcity缺稀性
Scarcity- 限量寶物
WHATis gamification?
Scarcity- 限量跑車
WHATis gamification?
Scarcity- 巴菲特的午餐
WHATis gamification?
WHATis gamification?
Unpredictability
不可預測性
Unpredictability- 吃角子老虎
WHATis gamification?
Unpredictability- 隨機抽卡
WHATis gamification?
Unpredictability- 隨機抽卡
WHATis gamification?
WHATis gamification?
Avoidance避免損失
Avoidance- 開心農場
WHATis gamification?
Avoidance- 排隊
WHATis gamification?
Avoidance- 連續登入
WHATis gamification?
So…?
生存安全社交尊重
自我實現
Maslow Hierarchy
社交互動成就感 炫耀
公會家族
不確定性 避免損失排名
痛點
爽點WHAT
is gamification?
SUMMARYWHY?
1 遊戲化可以補足體驗的環節處可以利用遊戲化進行創新
WHAT?Octalysis 八種遊戲化方式利用這八種方法解決爽點問題
SUMMARY
不要侷限於遊戲化更重要的是滿足使用者的爽點需求
HOWto gamification?
HOWto gamification?
功能模塊拆解功能並加入遊戲化元素
模塊化 -Google Ara
HOWto gamification?
功能模塊 - 統一發票
HOWto gamification?
HOWto gamification?
HOWto gamification?
HOWto gamification?
功能模塊 - 社交
HOWto gamification?
HOWto gamification?
情感化
HOWto gamification?
情感化
HOWto gamification?
HOWto gamification?
HOWto gamification?
SUMMARY
HOW?先把功能與服務拆成一個一個的模塊 再在每個功能模塊上進行發想, 試著加入遊戲化的元素,最後就有機會發現創新的可能 !!!
休息一下想想如何應用吧 !
社交互動成就感
炫耀 公會家族
不確定性意義
避免損失
情感化勇者
故事劇情關卡推進
蒐集物品
徽章點數
限量
師徒 組隊
隨機抽獎 連續登入
每日任務排行榜
積分創造
專屬客製化好友互助
等級 進度調
送禮虛擬人物
闖關
戰績
HOWto gamification?
Motivation激發使用者的動機
Motivation- 內外部動機
HOWto gamification?
Motivation- 內外部動機
HOWto gamification?
Motivation- 內外部動機
HOWto gamification?
Motivation- 內外部動機
HOWto gamification?
Motivation-Wikipedia
HOWto gamification?
Motivation- 給予正確的動機
HOWto gamification?
SUMMARY
動機不能亂給除了內部、外部的方式外也要考量各種因素
HOWto gamification?
Others其他可以注意的細節
Engagement Loop
HOWto gamification?
Engagement Loop-LOL
HOWto gamification?
進入遊戲 對戰
勝利 / 失敗愉悅 /悔恨再來一場
Progression Loop
HOWto gamification?
Progression Loop-Ro
HOWto gamification?
Progression Loop-天堂
HOWto gamification?
Flow state 心流狀態
HOWto gamification?
Flow state 心流通道
HOWto gamification?
複習一下今天講了什麼
SUMMARYWHY?
1 可以使用遊戲化手法進行創新
WHAT?Octalysis 八種遊戲化手法
HOW?分析你的服務與客群並加入正確動機
GG
THX
干貨整理內含:• 蔡世斌 FB聯結,歡迎+ 好友討論喔•周郁凱 八角理論 Octalysis中文解說 •周郁凱 遊戲化八角理論英文 Blog •本次課程簡報檔案•多個遊戲化 TED演講• 遊戲化書目推薦• 遊戲化工具和方法介紹• Coursera Gamification課程連結
Q&A
Cashier
WHATis gamification?
Education system
WHATis gamification?
Leaderboard
WHATis gamification?
Gamification 可用於加入非基本需求的 ( 強化動機元素
※遊戲化的定義至今仍充滿爭議,切勿過度解讀,或畫地自限於遊戲化設計內
WHATis gamification?
Zumbie runner
Gamify a boring job
Gamify a boring job
Accomplishment-Save Earth
WHATis gamification?
Empowerment- 關卡推進
WHATis gamification?
Ownership- RO 神裝
WHATis gamification?
Ownership- 閃閃發光神裝
WHATis gamification?
Socail-Facebook group
Win state
Create
Create
Suck game
Fun
Game
Game & workhttp://www.slideshare.net/gzicherm/ross-smithg-summit2013
Motivation- 給予正確的動機
HOWto gamification?
Flow state
4 type of playerhttps://www.interaction-design.org/literature/book/
HOWto gamification?
Design thinking
Tool kit
HOWto gamification?
http://www.gamified.uk/gamification-inspiration-cards/
Persona
HOWto gamification?
Motivation- 給予正確的動機
HOWto gamification?
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