Download - G’day from the land down-under
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G’day from the land down-under
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Maritime Navigation
• Until the later half of 1700’s navigation at sea
was a complex issue
• Finding longitude solved this complex issue
• Complex issues have been with us for awhile
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Key areas over the next hour
• What makes an issue complex
• An interpretive approach to navigating complex issues• The what – themes and thematic statements
• The how – engagement strategies including metaphors, analogies, stories
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What makes an issue complex?• There are a lot of variables• These variables keep changing• It is difficult to find a single focus• It is sometimes hard to know if we are
having an influence
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What are some complex issues
• Climate change• Endangered Species• Food resources• Sustainability• Breeding programs
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My message - aim for simplicity when seeking to interpret complex issues
Qualities of complex issues
• Complex issues can be frustrating
• Complex issues can be challenging
• Complex issues can be of benefit – through the value of complexity and multiple perspectives
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What sellsThe easy way to …. iron your shoes
3 easy steps to open your car door
Licking ice cream made easy
The free and easy guide to …. being free and easy
The 5 simple steps for walking
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Keeping it simple is often reflected in logos
…. in that they aim to communicate the complex nature of an organisation and their offering into a simple symbol
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The KISS principle:• keep it simple stupid• Keep it simply simple• Keep it stupidly simple• Keep it super simple
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Interpretive techniques for finding and communicating the simple
• Themes• Engagement strategies
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An interpretive approach to facilitating experiences is about sharing the joy of learning and inspiring people to learn.
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YOU
PLACE
VISITOR
Interpretation leads to a meaningful gain for people and place
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Themes provide a starting point to interpreting a complex issue
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Themes
key idea moral of the story
premise of the story
key message
main idea
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Themes ‘cut to the chase’ and bring focus to what is relevant
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2 techniques for creating themes
• Get it ‘out of your head’ …. ‘get it down’….. then evaluate and find your theme
• Identify your key idea at the start by asking the so what question of your issue
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Subject Area (topic) - Ice creamsPossible messages
• Ice cream is good for life• Ice cream is a comfort food• Ice cream is a chameleon food
Subject Area (topic) – backyardsPossible messages
• Backyards are a window to Australian culture• Backyards are a social lubricant• Backyards are a window to a wild world
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Themes need to be relevant
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Once we have our theme we then start building our experience / presentation
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Engagement strategies include:• Compelling and fun facts• Humour• Silence• Stories• Poetry• Visuals• Sensory• Audience involvement• etc.. etc…
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Listen to the ‘tone’ of the engagement strategy and which works best for your interpretive goal
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Describing a perspective using …… devices of comparison
• Metaphors• Similes• Analogies
They usually involve the use of the concrete to explain the abstract / a concept
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Examples of similesThe parks are like the lungs of the city.
Examples of metaphors
The parks are the lungs of the city.
The young fighter had a hungry look, the kind you get from not eating for a while.
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Broad subject focus
Feature you want to highlight
Create similar concepts / ideas
Make the link
Mist in the landscape
Softness and fluffiness of mist
DoonaPillow
The mist cuddled the landscape like a big, fluffy doona.
Creating your own metaphors and similes… using an example of wanting to describe the morning mist of a landscape
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See the world through the eye of an artist … and especially a cartoonist
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Some parting thoughts regards interpreting complex issues
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We put in the hard yards to make it easy for our clients / visitors / customers
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We need to present our ‘best face’ despite what goes on ‘back of house’
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It is sometimes hard to gain traction and momentum with complex issues – so in the spirit of Kaizen … they might require the use of little steps
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In finding a way forward we sometimes need to suspend right and wrong
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The average teacher explains complexity; the gifted teacher reveals simplicity. Robert Brault …. interpretation is about revealing a key idea and message rather than create an environment of rote learning
A related quote is by William Arthur Ward:the mediocre teacher tells, the good teacher explains, the superior teacher demonstrates, the great teacher inspires
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Begin with the end in mind.Stephen Covey