Download - Genix Presentation
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CORE VALUES
As a pharmaceutical company, we offer prescription medications that have ameaningful impact on people's lives. Our quest to deliver quality products isdriven by entrepreneurial spirit .
We value our employees who develop profound expertise and broadperspectives and pursue innovation and challenges without fear of failure.We respect their dignity and recognize their merit.
A set of core values continues to guide us through the process of transformingthe conglomerate into a innovative, high-performing and caring organization forour customers, employees and society.
We demonstrate responsibility towards the society and environment, as we oweour existence to them. Striving for excellence and maintain our integrity inwhatever we do, to follow the exclusive path to leadership.
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COMPANY PROFILE
We are an organization that combines scientist, financial, managerial and operationalskills and resources to rejuvenate human life. Gearing up for the future, we have thekey success factors necessary to withstand the winds of change.
We have a well-recognized market presence with a strong product portfolio, which isbeing marked up with newer brands. Also a highly skilled marketing team and strongdistribution network, which is meant for attaining brand equity among our wide-reaching customer base.
We strive hard to accomplish our dreams of becoming the leader in the research,development, manufacture and commercialization of our products in Pakistan as wellas in international markets.
We believe that our leading position in the market, diverse portfolio of marketedproducts, proven research and development capabilities, nationwide sales andmarketing network high quality proprietary manufacturing processes and experienced
and market-oriented management team will enable us to achieve our goals.
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HISTORY & FUTURE
42135
222
382
519
9411135
2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12
Value In Rupees (Million)
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IMS RANKING
2005
2005167
413
2006
2006122
485
2007
200787
515
2008
200871
542
2009
200947
576
2010
201035
645
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IMS RANKING
2005
2005103
263
2006
200696
335
2007
200767
265
2008
200843
392
2009
200932
436
2010
201019
505
(Local)
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IMS RANKING
(Brand Value Ratio)
64/977
78/965
28/941
15.2
12.3
33.6
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PRODUCTS
No.1 Fourth Generation Quinolone
56% Market Share
No.1 Anti Malarial
47% Market Share
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PRODUCTS
No 2 Calcium Mineral Complex
2nd year of Launch
No 1 Urinary Incontinence
70% Market Share
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RECENTLY LAUNCHED PRODUCTS
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PRODUCTS IN PIPELINE-2011
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MARKETING STRUCTURE
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MARKETING TEAM STRUCTURE
B.U.M
S.M S.M S.M
A.S.M
T.M
S.M S.M S.M
P.M
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PROMOTIONAL CAMPAIGNS
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PROMOTIONAL CAMPAIGNS
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PROMOTIONAL CAMPAIGNS
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FAR EAST EXPORT
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ASIA & AFRICA EXPORT