Download - Gentics Mobile Web Event 2011
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Wie bringe ich meine Websiteins mobile Web?
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Wir sind Gentics!
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“ … mehr Amerikaner haben ein Mobiltelefon als einen Pass … ”
3http://www.flickr.com/photos/jackazphotography/3402121618/
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Mobiler Siegeszug
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„Ich will ein Stück vom mobilen
Kuchen!“http://www.flickr.com/photos/suziesparkle/5693687466/
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... eine iPhone App muß her ...
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Wir müssen mobil werden
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Raiffeisen iPhone App• Online Banking• Filialfinder• News• Beratung, Hotlines• Kartensperr-Hotline• ELBA Hotline, Serviceline
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Einer muss als Beispiel herhalten
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E-Business Strategie
Mobile Web Strategie
• Marktanforderung• Passende Angebot• Relevanz f.
Unternehmen• Integration in
Strategie
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Wie?
“It's about the usage, not the units”
Google hinterfragte seine Statistiken, weil Zugriffe über iPhone viel höher als von anderen Geräten war.
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Wie?
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Internet Report 2010Morgan Stanley
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Wie?
Was können Smartphones?
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Wie?
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Zu viele Optionen ....
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Native Webapp
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Zu viele Optionen ....
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Hybride App
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Mobile Templates
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Mobile Templates
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Mobile Templates
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Mobil reduziert
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Mobile Templates
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Der Umgebung anpassen
= Responsive Design
http://www.flickr.com/photos/29472226@N02/5927996136/
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Mobile Features
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Mobile Features
• Struktur für Mobiles Web• Device-Detection• Geo-Detection• Mobile Usability – Gestures• CMS-Support für mobile Sites• Testing
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Enttäuschung zum Schluß
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„Nur, weil das Handy klein ist, sind die Investitionen für eine mobile Site nicht auch
klein“Unbekannt, 2011
http://www.flickr.com/photos/59937401@N07/5929574223/
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Tipps für die eigene, mobile Corporate Website Mobile Strategie überlegen
(Kundenanforderungen!)
Nahezu 1:1 mobile Web Variante
Startseiten & Navigation optimieren
Device- und Geo-Detection nutzen inkl.
Sprachen
Wiedererkennung auch im mobilen Web
Kontakt durch Call, Mail, Routing - Icons
ersetzen
QR-Code in die Print-Version der
Website einbauen
1 Service herauspicken und mobil
optimal darstellen
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Danke!http://m.gentics.com
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Referenzen
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Quellen, die durch die mobile Welt geholfen haben
• http://inspirationfeed.com/inspiration/25-examples-of-wireframes-and-mockups-sketches/
• http://googlemobileads.blogspot.com/• http://www.morganstanley.com/institutional/techresearch/
pdfs/Internet_Trends_041210.pdf• http://www.youtube.com/watch?
feature=player_embedded&v=pCDW55gjbPc• http://www.enterprise2punkt0.at/2011/09/mobile-web-zuku
nft-%E2%80%93-und-wie-sieht-meine-mobile-strategie-aus.html