Download - Geo-informatie In Business
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Geoinformatiein Business
Randy Benjamins
Managing Partner Localyse
T: +31 (0)6 8322 7633
www.localyse.nl
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Localyse BV
● Opgericht in 2009
● Onderdeel van Cronos Groep NV
The Cronos Value PropositionWe compete on added business value, not on price...
We're here to help you achieve your business goals. We recognize that creating software and hardware solutions is a means to an end, not the end itself.
We specialise in the delivery of high-quality, mission-critical customer solutions and projects that meet their cost, schedule and quality goals. By maintaining a strong customer-focus and applying both business and technical expertise,
we ensure that both your business and ICT goals are achieved.
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Intelligent Business
You have more (geo)information about your business than ever before.
But are you using it to outthink your rivals or serve your customers?
If not, you’re failing to exploit a potent competitive tool”
“Competing on Analytics - THOMAS H. DAVENPORT”
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Waar gaat het om
• Integratie
• Analyse
• DynamischeRapportages
Inzicht
• Applicaties
• Silos
• Excel
• Viewers
Info
• Database
• Files
• ExternData
• Database
• Files
• ExternData
• Database
• Files
• ExternData
• Applicaties
• Silos
• Excel
• Viewers
Info
ACTIE
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Missie Localyse
Het implementerenvan het “ruimtelijk
denken” om(bedrijfs)processen
van de klant teoptimaliseren.
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Dienstverlening
BI
GISData
● Advies
● Integratie en implementatie
● Training
● Software
● (Geo)data
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Werkgebied
Operational
Strategic
Tactical
HR ERP FIN CRM GIS
Business ProcesManagement
Business PerformanceIndicators
BusinessOptimisation
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GEOGRAFISCHEINFORMATIE SYSTEMEN
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GIS Definitie
A Geographical Information System, is any system that captures, stores, analyzes,
manages, and presents data that are linked to location.
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Toepassingen
● Consument
● Mobiel
● Analyse
● Informeren
● Beheer
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GIS Voordeel
● >80% van informatie heeft een lokatie!
● >80% van business processen heeft eenlocatie component!
● > 80% van de mensen heeft meerdere“bekende” locaties (woonadres, mobiel (GPS), …)
● “Kaart zegt meer dan 1000 woorden”
● Uniek:– Analyse
– Visualisatie
– Combineren gegevens
– Onderhoud en beheer
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GIS Nadeel
● Expert tool
● Temporeel aspect van data
● (nog) niet geintegreerd in Corporate IT architectuur
● Management reporting
● Data Kwaliteit
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BUSINESS INTELLIGENCE
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Business Intelligence
Degree of Intelligence
Com
petitive A
dvanta
ge
Standard reports
Ad Hoc reports
Query/drill down
Alerts
Stat. Analysis
Forecasting
Predictive Modeling
Optimization
What happened?
How many, how often, where?
Where exactly is the problem?
What actions are needed?
Why is this happening?
What if these trends continue?
What will happen next?
What’s the best that can happen?
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Business Intelligence
Degree of Intelligence
Com
petitive A
dvanta
ge
Standard reports
Ad Hoc reports
Query/drill down
Alerts
Stat. Analysis
Forecasting
Predictive Modeling
Optimization
What happened?
How many, how often, where?
Where exactly is the problem?
What actions are needed?
Why is this happening?
What if these trends continue?
What will happen next?
What’s the best that can happen?
OP
ERA
TION
AL
TAC
TICA
L
STRA
TEGIC
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BI: Voordeel
● Improve data management & data quality by minimizing errors– Single source of truth
● Business driven methodology– Monitor, analyze and manage business objectives
● Supports better business decision-making– Provides insight in the Who, What, and When (time!)
● Reduce Time and Cost Spending by Standardized reporting– Detect issues and opportunities
– Provide self-service information at any time
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BI: Nadeel
● Where (geo analysis and visualization)
● Correlation
● Cooperation and understanding needed between business and IT
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LOCATION INTELLIGENCE
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Definitie
Location Intelligence combines location based
data with business data in order to gain critical insights,
make better decisions and optimize processes and
applications.
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Location Intelligence
Business Intelligence (BI) +
Geographic Information Systems (GIS)= Location Intelligence (LI)
– Advantages of BI
– Advantages of GIS
Every €uro spent has a location!
Where are our assets?
Where are our sales?
Where are problem concentrations?
The where is just as important as the what,the who and the when
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… in context
Location Intelligence
GIS-Visualisatie-Ruimtelijke analyse-Data management
BI-Visualisatie en distributie-Data analyse en reporting-Data management en integratie
Ruimtelijke informatie-Kaarten-Adressen
Bedrijfsgegevens- Datawarehouse- Databases
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Twee werelden
Location Intelligence
GIS- Visualisatie- Ruimtelijke analyses- Data management
BI- Visualisatie en distributie- Data analyse en reporting- Data management en integratie
Ruimtelijke informatie- Kaarten- Adressen
Bedrijfsgegevens- Datawarehouse- Databases
?
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Interne Obstakels
Business
GIS
BI
Business
IT
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Culturele Obstakels
GIS specialisten:● BI = rapportages en dat
doen wij al
● BI is IT
BI specialisten:● GIS is (te) moeilijk
● GIS is alleen visualisatie
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“Perceptie” Obstakels
● Hoge TCO
● Budget
● Andere prioriteiten
● Moeilijk verandertraject
● Intern tekort aankennis
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Externe Drijfveren
● Groeiende bewustwordingvan “Location Based Services”
● Beschikbaarheid van hogekwaliteit externe data
● Beschikbare webservices en technologie
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Interne Drijfveren
Ruimtelijke Informatie
● >80% van alle data en business processen is gerelateerd aan lokatie
● Kaarten tonen meerderedimensies in één overzicht
Betere Business Beslissingen
"Everything is related to everything else, but near things are more related than distant things.“
First Law of Geography, Waldo Tobler
“Many are now looking to capitalize on location data in their BI to better leverage the where in operational and strategic decision making. LI can make BI sizzle.”
Ovum May 2009
“Gartner recognises GIS as a major maturing technology with a value and benefits profile similar to that of BI, and expects interactive visualisation to become the common front end to analytical applications over the next couple of years. By linking location to corporate information, organisations can use location intelligence to make better decisions, enhance planning capabilities, and achieve real business benefits”
Gartner Summit 2008
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Location Intelligence:Architectuur Integeo MapIntelligence
Ondersteunt:• ESRI• MapInfo• Open Source• Google Maps
Ondersteunt:• SAP BO• Cognos• Oracle (OBIEE)• QliqView• MicroStrategy• BIRT
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Location Intelligence:Architectuur APOS
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Voor Wie?
Retail Vastgoed Zorg Overheid FinanceLocatie Onderzoek• Openen/sluiten
vestigingen• Potentie
Verzorgingsgebied
Risico Analyse• Regionale spreiding• Lokale
ontwikkelingen en leegstand
InformatieIntegratie• Verbeterd inzicht• Predictive
analytics
Adres Management• Basis registratie• Meervoudig
gebruik
Portfolio Analyse• Predictive
analytics• Risico Profilering
Marketing• Product
afstemming• Wie, wat, waar?
Rendements Analyse• Demografische
trends• Lokale ontwikkeling
vs waardering
Wet- en regelgeving• Monitoring • Reporting
InformatieManagement• Onderzoek en
Statistiek• Datakwaliteit en
dataintegriteit
Marketing• Direct marketing• Regionale context
RevenuePerformance• Benchmarking• Monitoring
Beheer• Planning onderhoud• Contract
management
Customer Service• Verminderen
fouten• 360° overzicht
Authenticatie• Fraude detectie• Eenduidig klant
overzicht
Compliance• Auditing &
reporting• Monitoring
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VoorbeeldLocation Intelligence Dashboard
http://www.localyse.nl/demos.html
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LOCATION INTELLIGENCE
VOORDELEN
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Algemeen
De voordelen van Business Intelligence:– Vertrouwen: Datakwaliteit/Single-source-of-truth– Eenvoud: Standaard rapportage, definitie en
analyse– Inzicht: wie, wat, wanneer
&De voordelen van GIS:
– Unieke manier van analyseren en visualiseren– Correleren van interne en externe informatie– Inzicht: wie, wat, waar
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Voor de Business User
● Betrouwbaar inzicht in Wie, Wat, Wanneer en Waar
● Geen kennis van GIS nodig
● Hoeft niet te wachten op kaartje
● Onverwachte correlaties
● Ondersteuning in beslisproces
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Voor de IT afdeling
“GIS” als geïntegreerde oplossing
● Standaardisatie
● Integratie
● GIS als onderdeel van informatiemanagement
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Voor de GIS Afdeling
● Hoeft geen “standaard” ad hoc kaartjes meer te maken
● Maken en distribueren van periodiekzelfde thematische kaart niet meernodig
● Meer bekendheid, meer vraag
● Kan zich bezighouden met complexereanalyses (bijv. predictive modelling)
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OPTIES
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Verschillende opties
1. Geen integratie:– Datawarehouse als extra databron voor
GIS omgeving
2. Integratie op webserver niveau:– Webviewer applicatie
3. Integratie op server niveau:– BI en GIS Server integratie
4. Data Integratie:– Geodatawarehouse
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Mogelijke aanpak 1Onderzoek
1. Inventarisatie onderzoek– Wat is het doel?
– Wat is de visie?
– Wie zijn de stakeholders?
– Wat zijn de randvoorwaarden?
– Wat is de IT landschap?
– Wat en wie zijn de gebruikers?
– Welke informatie (data) is beschikbaar?
– Wat is de kwaliteit van de data?
2. Verslag en voorstel architectuur en PVA
3. Implementatie
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Mogelijke Aanpak 2Proof of Concept
● BI Server en GIS Server integratiembv bijvoorbeeld MapIntelligence
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Waar u ook staat in dit proces.
Localyse is uw business partner in
Location Intelligence.
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Location Intelligence:● Make Better Business Decisions
– Reduce risk
– Improve data quality
● Improve Business Performance– Reduce time to market
– Increase customer satisfaction
● Profit from better Insight– Identify new markets
– Gain visibility of assets
Randy Benjamins
Managing Partner Localyse
T: +31 (0)6 8322 7633
www.localyse.nl