Download - Gohome.si Prezentacija 2009
The real real-estate search engineThe real real-estate search engine
What is GoHome?
GoHome is a vertical search engine specialized for real estate
GoHome aggregates content from all real estate agencies and portals in a given market
GoHome provides the optimal results for any given query
GoHome is Google for real estate
GoHome vs. Google (1/2)
GoHome searches only real estate classified ads, not real-estate topics from forums or other sites, while Google searches the entire Net
GoHome understands the query and provides structured the results so main parameters such as location and price are pointed out.
GoHome is semantic based, Google is keyword based
Google does not take into account dependencies and priorities of different keywords and parameters, GoHome does
GoHome vs. Google (2/2)
Example query – stan u zagrebu do 70000 eur (flat in Zagreb up to 70000 EUR)
Google will lists all results that contain keywords “flat”, “Zagreb”, and “70000 EUR”
Google will list: • flats outside of Zagreb • other items that are in Zagreb but are not flats nor
real estate classifieds• anything else that has the mentioned price
GoHome will list only flats in Zagreb up to 70000 EUR and nothing else
What does GoHome offer ?
To real estate buyers - visitors• Aggregation of all real estate ads in a market that
are on the Internet• Free and unique search possibilities • To real estate agencies and real estate portals
Targeted and efficient marketing • Cost-effective online advertising • Payment only when visitors click on the ad
Team References
GoHome = Heliobit + Bujas&Sin Heliobit d.o.o. – creators of Heliobit Nekretnine -
software that leading Croatian real estate agencies use for inventory, control, and publishing purposes
Bujas&Sin d.o.o. - real estate CD in leading Croatian weekly magazine Nacional and portal nekretnine2.com
GoHome team is made up of technology and Internet marketing specialists with proven record in online real estate marketing
The best reference: www.gohome.hr
GoHome Croatia - facts
30,000 unique visitors made 54.000 visits in September (Google Analytics)
Reach (percent of total Croatian Internet users) : 2% Total revenues in first 4 months 33.000 EUR Contracts with top real estate portals and real estate
agencies Over 150 customers (105 agencies, 23 portals, 20+ related
industries) Recognized by most users as number 1 real estate web-site
in Croatia Presence in different media – HTV,Nacional weekly
magazine, Nova TV, blog.hr,Capital Network,all daily newspapers etc.
Key customers
Nekretnine.net – Trader Media East CentarNekretnina.net – Northcliffe International Njuskalo.hr – Styria Crozilla – Razina 3, Germany angel investvenment Ilirika Nekretnine – Ilirika d.d. Slovenia King Sturge Splitska banka – Societe Generale Group +10 Major portals and 120 top croatian agencies …
GoHome reasons for success
Innovative and revolutionary quality product Local market approach – for each local market native
language speakers and real estate professionals will be hired Targeted and efficient solution for advertising based on PPC
model Efficient marketing – Google Adwords, affiliate program,
specialized industry PR Search Engine Optimization – state of the art SEO embedded
within the search engine GoHome attracts quality visitors - they know what they want
as they enter their wishes in search query box Referral “king” - GoHome refers these quality visitors to
original agency and portal websites
GoHome faces new challenges
Crawling and indexation of thousands of different unstructured web pages
Analysis of unlimited number of complex queries Adapting the technology to different markets and
different languages
GoHome solves advanced problems
Deep crawling and indexation of unstructured content IQParser of queries – smarter query interpretation for top
quality results Engine takes into account language peculiarities such as
cases and different noun and verb endings GEO engine – GoHome connects towns with regions and
locations with general queries (i.e. GoHome knows that Split is in Dalmatia, also on the sea…)
Generic engine implementation – root structure of search engine technology is the same for all markets
Example of GoHome brand and technology in non-Croatian markets : www.gohome.es
GoHome strategy and goals
Launch in additional 8 EU countries in 2008 Spain, Slovenia, Italy, France, Germany, Austria,
Poland, Czech Republic Planned revenue for Croatia + 8 mentioned EU
countries from 2008 to 2010 : 4 million EUR Expansion to English speaking countries (UK and
US) in second stage (after 2009)
Plan of Operations
Starting in January 2008, launch of GoHome in new market every two months
Spain in January 2008, Czech Republic in December 2008
Central development center in Split – C# programmers, asp.net programmers, spider and DBA administrators, web designers
Native language speakers for each language that assist in fine-tuning and adopting technology to different markets
Local sales representatives in each market
Promotion Plan
Contextual advertising – Google Adwords and Google Ad Sense
In-text contextual advertising –Contera, Vibrant media, Xclaim
Search Engine Optimization Affiliate program – GoHome search boxes on
partner sites,Gohome AdsSense Local market PR efforts – organized events that
bring together key industry players (agencies and portals) in each market
GoHome Europe projected financials
Needed captial injection : 600K -800K EUR Planned revenue for Croatia + 8 mentioned EU
countries from 2008 to 2010 : 4 million EUR Positive Cash Flow in 12th month – December 2008 Break even in 18th month – June 2009 Germany – 50% of all planned revenues
Conclusion
GoHome has unique aggregation and search technologies
GoHome focuses on local market approach GoHome team consists of Internet enthusiasts and
real estate experts with proven business records GoHome.hr showed great succes as “referral king”
in Croatian websphere GoHome has enormous expansion and revenue
potential GoHome will change the European Internet real
estate market