Download - Good Design Matters In Social Media
TOPICS WE’LL COVER…
• Why Design is Important to Communicators • Marketing and Design Fundamentals • How to Create and Implement Graphics (For Free!)
DESIGN MATTERS (no, really, it does)
A worldwide learning community for professionals committed
to improving the effectiveness of organizations
through strategic communication.
Noise vs. Signal • 800 Million active Facebook users • 900 Million Facebook objects
– Pages, groups, events, apps to interact with
• 250 Million photos uploaded DAILY • Over 200 Million Twitter accounts • 2 Billion videos watched / day on YouTube • Over 350 Million websites on the Internet
http://blog.schipul.com/a-visual-schipulcon-data-set-we-are-all-connected/
Make your message count
http://www.flickr.com/photos/8743214@N04/2697931573/
• Be clear • Be consistent • Be interesting • Be awesome
Don’t be this door http://www.flickr.com/photos/andrew-turnbull/4411650628
Be this door instead
http://www.flickr.com/photos/slopeypete/537913313
(GOOD) Design Makes Life Easier
Design speaks volumes
• Am I in the right place? • Do I trust these people? • What is this _______ in a nutshell? • What are the important details? • This sounds cool, what do I do now?
Smart Communication + Good Design
http://www.flickr.com/photos/95822817@N00/2238609065
MARKETING + DESIGN FUNDAMENTALS
BRANDING • Perceived Emotional Corporate Image As
a Whole • The Companies' Core Values • More Than Just Colors, Typefaces, Logo
• Is the Foundation Which the Designer Builds Off From
• Clear + Consistent Message
IDENTITY • Visual Aspect That Forms Part of the
Overall Brand • Branding Standards Manual
• Has Set Guidelines To Apply Identity to Visual Elements
• Examples of Visual Devices • Signage • Marketing Collateral • Products + Packaging • SOCIAL MEDIA
LOGO • Identifies a Business in Its Simplest Form
Via the Use of a Mark of Icon • Iconic Logos are:
• Describable • Memorable • Effective Without Color • Scalable in Size • Relevant
AUDIENCE + MESSAGE • Who Is Your Target Demographic?
• Gender • Age • Location
• What Message Are you Communicating? • Clear • Concise • Direct
CONTENT IS KING (EVEN FOR GRAPHICS)
PRIMARY INFO
• Logo (A MUST!!) • Contact Information • Location • Hours of Operation
SECONDARY INFO
• Tagline • Additional Tab Links Information • Image Pertaining to Product • Image Source
FANPAGE GRAPHIC PROMOTIONS
FANPAGE GRAPHIC PROMOTIONS
FANPAGE GRAPHIC PROMOTIONS
FANPAGE GRAPHIC PROMOTIONS
EXAMPLES OF SOCIAL MEDIA DESIGN
FINDING IMAGES AND FONTS
IMAGES • Free – Make Sure it’s Okay to Use – Ask Artist/Photographer’s Permission – Example:
• Compfight.com • Flickr.com
• Paid – More Creative Control – Example:
• Istock.com • Shutterstock.com
Http://Compfight.com
Http://IStock.com
Creative Commons
Where do I find CC content?
FONTS • Free
– Examples: • FontSquirrel.com • Google.com/WebFonts • DaFont.com
• Paid – Examples:
• Fonts.com • Houseind.com • Emigre.com
Http://FontSquirrel.com
Http://Emigre.com
CREATING GRAPHICS
GRAPHIC DIMENSIONS
• Facebook – Ideal: 180 x 540 pixels
• Twitter – Ideal : 1024 x 768 pixels – Content Area: 41 – 108 pixels
• LinkedIn – Ideal: 400 x 180 pixels
ALTERNATIVES TO PHOTOSHOP
• Google “Free Alternatives to Photoshop” • My Two Favorites:
– Picnik • Picnik.com
– Photoshop Express Editor • Photoshop.com/Tools/ExpressEditor
– Gimp • GetGimp.com
Http://Picnik.com
Http://Photoshop.com/Tools/ExpressEditor
Http://GetGimp.com
LINKING TO YOUR SOCIAL MEDIA
MUY IMPORTANTE
UPLOADING YOUR GRAPHICS
WHAT WE TALKED ABOUT
OVERVIEW
• Why Design is Important to Communicators • Marketing and Design Fundamentals • Creating and Implement Graphics