Download - Happy Museum
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APP HAPPY MUSEUM
“Ogni tecnologia sufficientemente avanzata è indistinguibile dalla magia”
(Arthur C. Clarke)
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HAPPY MUSEUME’ un progetto innovativo di marketing
museale che ha come target:
-Famiglie
-Studenti
-Turisti
-Anziani
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HAPPY MUSEUM
L’obiettivo da raggiungere è quello di avvicinare queste categorie di persone ai
musei, attraverso degli strumenti di marketing classico ma anche attraverso strumenti dall’elevata connotazione tecnologica
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COME?
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• Fornendo un nuovo strumento culturale
• Avvicinando in modo “TECNO-LUDICO” le persone ai musei
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CON CHE TECNOLOGIE?
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•Smartphone e Tablet
•Realtà Aumentata
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PERCHE’ SMARTPHONE E TABLET?
Fonte: Panorama
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REALTA’ AUMENTATA
La realtà aumentata è un insieme di tecniche e di tecnologie che permettono di aggiungere contenuti multimediali ai flussi
video catturati dai dispositivi elettronici.
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REALTA’ AUMENTATA
Video di Presentazione della realtà aumentata
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LA APP
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LA APP• Realizzata per iPhone, iPad e Android
• Disponibile sugli store a partire dalla fine di giugno
• GRATUITA
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LE FUNZIONALITA’G
UID
A A
I MU
SE
I
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LE FUNZIONALITA’G
UID
A A
I MU
SE
I
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LE FUNZIONALITA’C
AC
CIA
AL
TE
SO
RO
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DEMO
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