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Séminaire Sécurité et gestion de l’information 2.0
20 juillet 2016
Fabrice Epelboin
Information guerrillas
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socialdisruptions
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Social Operating System for the Masses
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Social Operating System for the Masses
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• Nom
• Sexe
• Age
• Résidence
• Nationalité
• Religion
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There’s a worldoutside
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4chan
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18 Millions Visitors 8.5B Pages Views per year22M visitors per month
1M post per day
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27B pageviews per year
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James McTeigue - V for Vendetta (2005)
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SOCIAL MEDIA DISRUPTION
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#TunisJan 2011
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#CairoFeb 2011
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#MadridMay 2011
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#WallStreetSept 2011
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#BerlinOct 2011
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#ParisOct 2011
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#HongKongNov 2011
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#LondonNov 2011
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#LondonJune 2012
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#IstanbulMay 2013
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#RioJune 2013
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social contextmutationmutationsocial
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social mutation
of confidencecrisis
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of the french populationdoesn’t trust other people
78%
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most politiciansare corrupted
politicians act with to their
personal interest in mind
62%
82%
75%“ ”“ ”
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journalistsaren’t independant
journalistslive on a different planet 72%
73%
“ ”“ ”
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trust transparency
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transparencytrust
crisis of confidencepolitical answer
transparencytrust
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transparencytrust
transparencytrust
technologicaldeterminism
a metaphysical philosophical position stating that for everything that happens
there are conditions such that, given those conditions,
nothing else could happen.
determinism crisis of confidencepolitical answer
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technologicaldeterminism
crisis of confidencepolitical answer
transparencytransparencytransparencytransparency
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political
technologicalpolitical answer
determinism
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politicaldeterminism
technologicalpolitical answer
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Julian Assangeinformation+hacktivist
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information+hacker+activist
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information+hacker +activist
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Wikileaks is a concept
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for Assange, every organisation shares a secret and uses it
to take advantage of outsiders
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Reavealing to the public an organization’s secretinhibits it and makes it powerless
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dictotorship
informationdistribution
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liberal democracy
informationdistribution
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transparency
informationdistribution
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price of secrets
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Wikileaksis an informationalvirus
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Wikileaksis asocial hack
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Wikileaksis asocial hack
interactingwith another social hack
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Globalized with Wikileaks
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a universal concept
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active consumer
http://www.flickr.com/photos/el_bobo_estepario/5252277051/sizes/l/in/photostream/
Global citizen
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digital generationsocial movement
innovationlabor union 2.0
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herd effect
Herd behavior describes how individuals in a group can act together without planned direction.The term pertains to the behavior of animals in herds, demonstrations, riots, sporting events, religious gatherings, and everyday decision-making, judgment and opinion-forming.
bit.ly/herd-effect
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A social construct based on the internet’s unique abilityto facilitate social patternsand social behaviours
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No organizationNo hierarchyNo leaderNo identity
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Misappropriation
Corruption
Hijacking
Control
Compromise
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social hack
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Anonymous
for futureblueprintas
a
social movements
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futureblueprint
corporateand institutional
facingsocial
governances
movements
afor
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march 2011
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#fukushima
11 mars 2011
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#digitalfukushima
15 days later...
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march 2011
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march 2011
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march 2011
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march 2011
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x1.7#digitalfukushima
#fukushima
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3m - Sonymars, avril, mai 2011
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3m - Sonymars, avril, mai 2011
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3m - Sony vs. Nikkeimarch, april, may 2011
-17%.50$B3
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3m - Sony vs. Nikkei vs. Hitachi
.50$B3
-17%-10%
march, april, may 2011
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LulzSec BlackHat
information hackers
herd effect
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information hackers
secretprivate
public
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informationas a weapon
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open sourceguerilla information
as a weapon
secret private
public
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open sourceguerilla information
as a weapon
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open sourceguerilla
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open sourceguerilla armement
informationnel
conflictasymetric
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3 juin
conflictasymetric
open sourceguerilla information
as a weapon
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social
+ =
design
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march 2010
on year before that...
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information activists
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information activists
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online/offlineinformation activists
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For tonight, we dine in social media
HELL Zack Snyder - 300 (2006)
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Social media
Charles GumeryAchille blessé au talon (1850)
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+28%
.31$B98
+3%.15$B28
+13%
.08$B17
+10%
.17$B18
+5%
.99$B41
+2%
.21$B79
+9%
.53$B7
-8%
.41$B8
+6%
.89$B24
+1%.11$B25
-65%
.44$B7
-12%.98$B4
-14%
.09$B6
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corporation
brand
Achille heelc o r p o r a t e
Charles GumeryAchille blessé au talon (1850)
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imaginary
transparencybrand
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Johannes Vermeer - La Laitière (1658)
brand imagebrand
transparency
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Johannes Vermeer - La Laitière (1658)
brand
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Prev Close: 37.89 - Volume: 1,377,595 - Market Cap: 107.17B
-0.29%
.78$37
NYSENV (UN)
transparencybrand
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immortals... we put their name to the testtransparency... we put their brand to the test
Zack Snyder - 300 (2006)
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transparency... we put their brand to the test
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brand capitaltrust capital
consistency between corporate practices and brand values
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brand corporation
values pratices
image realityconsumers citizens
l’entrepriseconsistency between corporate practices and brand values
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corporate transparency
brand corporation
values pratices
image realityconsumers citizens
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transparencel’entreprise
public private
corporation
values pratices
image realityconsumers citizens
brand
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transparencel’entreprise
corporation
values pratices
image realityconsumers citizens
brand
public private
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incomingbrandingdisruptionbranding
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incomingculturaldisruptioncultural
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incomingeconomicdisruption
economic
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incomingpoliticaldisruptionpolitical
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Merci
@epelboin
about.me/epelboin