Download - Hello stranger
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Meet new people on a Go!!!
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Gone are the days of those boring chats
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Live a life of curiosity followed by surprise
when you meet people directly face to face as people used to in the
good old days
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This app will take socializing to a next level. People always have a craving to meet new personalities. Currently people get to know them first by means of texting or by checking their profiles.
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It “eliminates” the middle steps of knowing people first and lets you meet them directly for the activity of your choice and with people who
share common interest with you
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It is designed for the younger generation
with a goal to transform how
people meet these days
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Situation Analysis
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Company Overview
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Fast moving for the younger and busier
generation.Low cost of acquiring app
Mirror real life by connecting people with
common likes and interests
Give an opportunity to personally meet new
people.
Core Competencies
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Market Positioning
Points Of Differences • It is going to be socializing app with
face to face contact rather than online contact• Could be used as a utility app• No chat options
Points of Parity • It is a socializing app• Targets mainly youngsters of age 16-25• Sorts people according to their
common interest
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Market Overview
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Its main competitors are tinder and truly madly
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Its possible collaborators can be
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Target Customer
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Currently the company will target youngsters of age 16-25 of the metropolitan cities but as the economy develops and people become more open-
minded, it will extend to smaller and backward cities.
It has a lot of potential in more socially advanced country.
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Its carpool function can be used by people
of all ages
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At first the company will focus
on increasing number of users
for the app.
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With a Target of Within
first 3 years
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The company will then enjoy a
For every match and membership.
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Strategy
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No More!!!
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Meet new people every time you go
out
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Whether it is For Movies
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For Travelli
ng
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For coffe
e
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Or for a carpool
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Target MarketCollaborators
The Company
Context
Competitors
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Collaborators
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Café Coffee Day
Café Coffee day will be dining partner.
Costumers of “Hello Stranger” will get
discounts from CCD and the coffee and
dinner option on the app will have CCD logo.
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Ola Cabs
Ola cabs will be car
pool partners.
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Make My Trip
Make my trip will be travelling partners
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PVR Cinemas
PVR cinemas will be
multiplex and movies
partners
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Competitors
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Dating apps
Tinder and Trulymadly are the
top dating apps in the market currently with more then 50 million
downloads each.
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Carpool Apps
Carpool India and rideshare
are some of the apps popular for carpool in
India
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Tactics
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Product
• The product will be cool and funky which attracts the younger generation.• It will free of cost to download it and will ask for premium only if there
is a match or for monthly/yearly subscription• The product will be apt for a fast moving generation who wants things
on a go• People who want to meet new personalities can use this app to satisfy
their desire• It can be used for various purposes such as blind dates, carpool,
trekking, etc.
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Brand
Slogan
“Meet new people on a
Go!!!”
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Pricing
•The cost for downloading the app is free.•If there is a match then both parties have to pay Rs9 each.•You can also get monthly subscription for Rs29 and yearly for Rs199
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Incentives•Deal will be done with collaborates for discount coupons for both users and employs•Initial users will get be given brownie points for each new user they recommend
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The app will be available on google play, app store and
windows store
Distribution
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Communication
•Initially, the app will reach out to public through marketing via collaborators and social media•As the reach of the product increases, it will be publicized by general word of mouth
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Infrastructure
The app would not require much infrastructure, except a
small working space
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Processes Setting up the app.
Contacting collaborators for some finance and publicizing the product
Reaching out to more and more consumers by implementing new incentives
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ScheduleGet 1 million users within first 6 months
Reach 5 million hits within next 6 months
Increase consumers upto 50 million in 3 years
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DisclaimerThese slides were made by Aman Vijay under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Aman Vijay Sameer Mathur