Download - Hva Creuna tror blir viktig i 2016
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Ole Morten Damlien Eirik Norman Hansen
Hva vi tror blir viktig i 2016Fra nytt til modent
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© Creuna
NRF - the big show
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© Creuna
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© Creuna
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© Creuna
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© Creuna
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© Creuna
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© Creuna
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Mer av alt - over altIoT Data Sensorer
Mobil Tjenester Roboter
Speil
NFC
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Alt blir billigere og enklere
$$$$
Utvikling
Produksjon
DistribusjonSupport
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Fra e-handel …
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… til handel
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© Creuna
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© Creuna
Stephen P. Joyce
President and CEO Choice Hotels
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Vi må skape noe mer enn opplevelser…
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© Creuna
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23
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© Creuna
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© Creuna
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Det store bildet
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Kjøpe hvor som helst
1. På tvers av kontaktpunkter
2. Fortsette der jeg slapp
3. Mobil + mobil betaling
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Kjøpe hvor som helst
1. På tvers av kontaktpunkter
2. Fortsette der jeg slapp
3. Mobil + mobil betaling
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Den digitale kjøpsopplevelsen 1. Responsivt nettsted
2. “Universal fulfillment”
3. mPOS
4. Beacon eller lignende
5. Veldig relevante data
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Fra personalisering til å forutse
1. Kunder vil kjennes igjen
2. Vil bli gitt relevant informasjon
3. Vil føle at de blir sett og verdsatt
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“Algorithmic Merchandising”
Automatisk tilpasse tilbud: • basert på prediktiv innsikt og regler • i sanntid • i samsvar med nøkkeltall • i samsvar med beholdning • tilpasset personens behov
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Forrester mener
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Emotion
Ease
Effectiveness
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© Creuna
Emotion
Ease
Effectiveness
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© Creuna
Effective-ness
Ease Emotion
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© Creuna
overrasket =
bruker mer
verdsatt =
preferanse
takknemlig =
anstrenger seg
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© Creuna
emosjoner driver
lojalitet
lojalitetdriverbutikk
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Vi går mot et økosystem av tjenester og produkter
1. “The Interface Layer Thickens"
2. Fremveksten av Concierge tjenester
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“The Interface Layer Thickens"
1. Sammenblandede opplevelser
2. Nye “interface” kontaktpunkter
3. API-er og vedvarende opplevelser
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Fremveksten av Concierge tjenester
1. Nye forretninger oppstår
2. Kundens valgmuligheter utvides
3. Virtuele assistenter florerer
4. Selskapene blir kundenes voktere
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”Når man står ovenfor valget mellom å endre sin oppfatning eller å bevise
hvorfor det ikke er nødvendig, blir nesten alle travelt opptatt med å finne bevis på hvorfor man ikke
skal endre seg”
John Kenneth Galbraith
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Ole Morten