Download - Hyperlocal or Hype (and Local)?
The Location Business Summit, Amsterdam, April 2010 Hyperlocal or Hype (and Local)?
Gary Gale, Yahoo! Geo Technologies
2 KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/
3 Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/
Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/
this talk is brought to you …
boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/
… by the number 3
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/376713306/
… by the letter w
Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/
… by the word local (hyper and micro)
… and by a theory
Bharath Kishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/
warning: may contain references to checking in, foursquare and monty python
Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/
Rich Anderson on Flickr : http://www.flickr.com/photos/memestate/3159343310/
Boson Nova on Flickr : http://www.flickr.com/photos/bosonnova/3250298799/
a (mercifully brief) history of location
Newsbie Pix on Flickr : http://www.flickr.com/photos/newsbiepix/4235304729/
??? bc - smoke signals
ohad* on Flickr : http://www.flickr.com/photos/ohadby/4119933035/
3200 bc – celestial navigation
Adelaide Archivist on Flickr : http://www.flickr.com/photos/adelaide_archivist/3172908079/
1000 bc – homing pigeons
Sebastian Niedlicj (Grabthar) on Flickr : http://www.flickr.com/photos/42311564@N00/2292118012/
1100 bc – magnetic compass
elefthis1 on Flickr : http://www.flickr.com/photos/61288890@N00/2141540887/
1300 – mappa mundi
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normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/
circa 1600
caveman on Flickr : http://www.flickr.com/photos/caveman_92223/3185534518/
Changua Coast Conservation Action on Flickr : http://www.flickr.com/photos/waders/3177090710/
perpetualplum on Flickr : http://www.flickr.com/photos/perpetualplum/2866054138/
Happychopper on Flickr : http://www.flickr.com/photos/happychopper/345096825/
1900 – radio triangulation
John_Dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/
1960 - gps
2Tales on Flickr : http://www.flickr.com/photos/stigster/3761714132/
1990 – portable gps
stevegarfield on Flickr : http://www.flickr.com//stevegarfield/1270723762//photos
2000 – smart phone
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2009 – LBS apps
a theory
Bharath Kishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/
“you may well ask, chris, what is my theory?”
Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/
Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/
caution, may contain hype
dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/358317620/
pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/
“what is it for and why would anyone use it?” @aaronofmontreal
“no, no, don’t tell me. I’m keen to guess”
nep on Flickr : http://www.flickr.com/photos/nep/1812127513/
entities & events located in a well defined, community scale, area
Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/
intended for consumption by residents/visitors to that area
splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/
created by a resident or visitor to that area
cafemam on Flickr : http://www.flickr.com/photos/cafemama/89466943/
(hyperlocal) recipes
oknovokght on Flickr : http://www.flickr.com/photos/oknovokght/350327292/
(matching) recipe
D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/
content
40 hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/
intent
41 National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
users
ToastyKen on Flickr : http://www.flickr.com/photos/toasty/1540997910/
(geo location) recipe
parsing & tagging
szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/
intent
pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/
(user) location
smileygeekgirl on Flickr : http://www.flickr.com/photos/smileygeekgirl/4543415757/
Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
(user location) recipe
47 Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/
ip
48 John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/
gps
49 Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/
a-gps
50 Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/
cell tower
51 Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/
wifi access point
“I am here”
53
hyperlocal genera
Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/
“classic” hyperlocal
allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/
http://twitter.com/andrewl/status/12707183405
“corporate” hyperlocal
annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/
Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/
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“social” hyperlocal
6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/
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63
(hyperlocal) granularity
mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/
local – county level
hyperlocal – city or neighbourhood level
microlocal – block level
Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/
elephant in the room?
ebatty on Flickr : http://www.flickr.com/photos/ebatty/17436209/
elephants
morberg on Flickr : http://www.flickr.com/photos/morberg/4011852944/
(hyperlocal) matching
71 Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/
inventory?
72 Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/
ip
Gare & Kitty on Flickr : http://www.flickr.com/photos/gareandkitty/276471187/
(hyperlocal) accuracy
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Dennis from Atlanta on Flickr : http://www.flickr.com/photos/dennis_matheson/3647166332/
(hyperlocal) fakery
krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/
khowaga1 on Flickr : http://www.flickr.com/photos/khowaga/2895672352/
your place is not my place
ThomasThomas on Flickr : http://www.flickr.com/photos/thomasthomas/274884308/
(geo) babel
Jennoit on Flickr : http://www.flickr.com/photos/benandjenn/2419628201/
you think we’re talking about the same thing; we’re not
geoffeg on Flickr : http://www.flickr.com/photos/geoffeg/175558343/
svenwerk on Flickr : http://www.flickr.com/photos/svenwerk/858381180/
social
TomStardust on Flickr : http://www.flickr.com/photos/tomstardust/2502329753/
crowd sourced
Arenamontanus on Flickr : http://www.flickr.com/photos/arenamontanus/3440683691/
search
RafeB on Flickr : http://www.flickr.com/photos/rafeblandford/4049042485/
corporate
farouk_taj on Flickr : http://www.flickr.com/photos/farouqtaj/3684856851/
official
Stefan on Flickr : http://www.flickr.com/photos/st3f4n/4085958000/
aggregator
ThomasThomas on Flickr : http://www.flickr.com/photos/thomasthomas/274884308/
(geo) babel
and finally
UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/
putting stuff into (geo) boxes
aka*kirara on Flickr : http://www.flickr.com/photos/akakirara/2892007034/
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3035129312/
the three w’s (of geo)
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3559571298/
#1 - where
normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/
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Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/2241928570/
#2 - when
julesjulesjules m on Flickr : http://www.flickr.com/photos/ladymissmarquise/3612953518/
wokka on Flickr : http://www.flickr.com/photos/wokka/270124789/
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3501065548/
#3 - what
Norman B. Leventhal Map Center at the BPL on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/3045203299/
dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/398881239/
David Wulff on Flickr : http://www.flickr.com/photos/dwulff/24268830/
Norman B. Leventhal Map Center at the BPL on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/3045203299/
bobcatrock on Flickr : http://www.flickr.com/photos/bobcatrock/2230710307/
psd on Flickr : http://www.flickr.com/photos/psd/164189482/
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3559571298/
#1 - where
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/2241928570/
#2 - when
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3501065548/
#3 - what
not taking notes?
selva on Flickr : http://www.flickr.com/photos/selva/24604141/
The Location Business Summit, Amsterdam, April 2010 Hyperlocal or Hype (and Local)?
Gary Gale, Yahoo! Geo Technologies
http://slideshare.net/vicchi
thanks for listening
Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
t: @vicchi b: www.vicchi.org w: www.garygale.com