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IN OUR HANDS ‘13
IDFC
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Introduction
• Youth oriented campaign on social causes
• 2013 agenda – Environment
• 15 city
ground
activities
• PAN India online competition on essay,
photography short film & blogging
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Project phases
Pre event
promotionCity
event
activitiesGrand
FinalePost
event
buzz
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On Ground
Promotion
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On ground promotion (at colleges)
• Reaching college managements/student clubs,
/student
coordinators
etc.• Street Play
• Green Rangers PUC Camp
• Graffiti Wall
• Collaterals
– Inviting entries
– Participation poster ‐ wishing good luck
– Winners poster – congratulating
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Promotion
IStreet Play (5 nos in each city)
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Street play during the IOH Green Rangers Camp
7
•Host college’s
drama club
perform
•Use signages to
drive home the
environmental
message
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Promotion II
Green rangers
PUC Camp (at the city finale event)
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Green Rangers PUC Camp
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Why target the bikers?
•Popular
•Outgoing
•Influencers
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What and how?
Stall setup MC + PUC van
presentStudents’ vehicles
checked
"Green Rangers"
Stickers awarded
to
everyone
Most efficient
vehicle gets
customised "Green
Ranger" helmet
Photo booth with
direct Facebook
upload
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Giveaways
• Bike/Car
Stickers
given
to
every
participant
• Green Rangers Helmet given to most efficient
bike owner
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City Finale
Events
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City Finale Event flow
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Area
Time
Room 1 Room 2 Auditorium
10:00am – 1:00pm Quiz elims Art contest Debate elims
1:00pm – 2:00pm Lunch break
2:00pm – 5:00pm Quiz and Debate
Finals
Throughout the day Graffiti wall + Bottled Art Display + Carbon Footprint Awareness Drive
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Event Activities
• Quiz
• Debate
• Greenovation
(Green
Ideas
Competition)
• Graffiti wall (No competition)
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Greenovation – green
ideas
competition
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Greenovation
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Greenovation
What: Creative messaging around Environment Conservation
How: Paintinging/Typography
Means: Students
given
a chart
paper/stationery to display their ideas
Exhibition: created out
of
the
same
Eminent panel: picks winner(s)
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Grand Finale
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National Finale Event flow
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Area
Time
Room 1 Room 2 Auditorium
8:00am – 9:00am The Green
Ride
(Pre
assigned
route)
10:00am – 1:00pm Quiz elims Art contest Debate elims
1:00pm – 2:00pmLunch break
2:00pm – 5:00pm Quiz and Debate
Finals
6:30pm – 9:00pm The Green Stage
Throughout the
day Graffiti
wall
+ Bottled
Art
Display
+ Carbon
Footprint
Awareness
Drive
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Overview
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• Cyclothon
• Graffiti Wall
• Recycle Art Display
• Carbon Awareness Camp
• Elims of Quiz and Debate
• Finals of Quiz and Elims
• IOH Stage
• Prizes to
Winners
• NGO Connect
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Recycled Bottle Art Display
23
• Array of environment
related installations
on display
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Recycled Bottle Art Display
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IOH
Cyclothon‐
The
Green
Ride
25
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The IOH Green Ride
• College students in finale city invited through online/on ground
promotions; ride on the morning of the event
• Route assigned in that city.
• T‐shirts with IOH branding given to participants
• Event created
on
Facebook/photos
uploaded,
people
tagged
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Graffiti Wall
27
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Graffiti Wall
• The recycled
art
collected
from
15
different
cities
is
showcased
in
a big
Graffiti wall on the Grand Finale
• It would be placed at the Entrance of the venue so as to give full visual
appeal
to
the
students
arriving
at
the
venue.
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Carbon footprint
awareness
drive
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Carbon Footprint Awareness Drive
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Carbon Footprint Awareness Drive
• What is it?
• Why is it important to know about it?
• How can
you
calculate
your
carbon
footprint?
• How can
you
track
and
reduce
it?
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Carbon Footprint Awareness Drive
• Stall with MC/NGO representative
• Trivia + Knowledge dished out
• Interactive sessions
• Students share + calculate their carbon
footprint
• Pledge to
reduce
their
carbon
footprint
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The IOH Green Stage
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• Solar energy powered concert on finale day
• Fully acoustic setting
• Famous band to perform
• Pledging booth
stationed,
band
encourages
people
to
sign
up
after
every
song34
IOH Acoustica ‐ The Green Stage
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PRIZES
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Prizes (optional)
• Finale
– Debate/MUN winner: Cash Price INR 50,000
– Debate Runner
up:
Cash
Price
INR
25,000
– Quiz Winner: Cash Price INR 50,000
– Quiz Runner up: Cash Price INR 25,000
• City
– Debate/MUN winner: Cash Price INR 20,000
– Debate Runner
up:
Cash
Price
INR
10,000
– Quiz Winner: Cash Price INR 20,000
– Quiz Runner up: Cash Price INR 10,000
• Goodies to all the finalists at each city and National Finals
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NGO
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NGO connect
• Identify NGOs to partner
• Involving NGOs
with
whom
IDFC
has
tie
ups
• NGO’s role
– Volunteering opportunities
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