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IMPOSSIBLE IS A DARE:EVENT/VENUESHEL HOROWITZ—DATE
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GET TODAY’S SLIDES
Slides: [email protected] Line “Impossible is a Dare PPT”OR Tweet your email and “Impossible is a Dare PPT” to @ShelHorowitzOR Write “Slides” on your business card—with e-address
Phone: 413-586-2388, 8 a.m. to 10 p.m. US Eastern
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IMPOSSIBLE???
“Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare.”
― Muhammad Ali
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“IMPOSSIBLE” VICTORIES
S. Africa/
N. Ireland
E. Euro
Env. Awareness
Save the Mt.
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HOW TO GET THEREDUMP limiting assumptions
Embrace ABUNDANCE
Work BACKWARD
Think CREATIVELY
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DUMP LIMITING ASSUMPTIONS
“Can’t go faster than a horse”
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WORK BACKWARD FROM THE GOAL
1000 songs in a pocket
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WORK BACKWARD FROM THE GOAL
10,000-step process
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WORK BACKWARD FROM THE GOAL
A free South Africa
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MY GREATEST VICTORY SO FAR
97% buy-in
“Experts”: WRONG
Outrage…into
action!
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STM: MESSAGE POINTSWater
Traffic/noise
Endangered plant and animal habitats
Strain on town services
Destruction of the rural character of the neighborhood
EMPOWERED RESIDENTS WILL STOP THE PROJECT!
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STM: CHANNELSTraditional
press: 70 print, plus TV/radio
Social media, 1999/2000-
styleWebsite
Lawn signs and bumper
stickersPublic tabling Mass presence
at hearings
Direct mail Lobbying Lawyers
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STM: RESULTS
Protective laws
State park land
acquisitionGovernment restructuring Empowered
residents
Victory…FAST!
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FROM LOCAL…
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…TO GLOBAL3 KEY SHIFTS
Hunger/ poverty
Sufficiency
War/Violenc
e Peace
Climate catas-trophe
Planetary
balance
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WHAT DO THEY HAVE IN COMMON?
???
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LET’S GET IT DONE!
Business has a major role to
play
technol AND resources
Distribution is the issue
Biz BENEFITS by solving
these problems
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RESOURCE ISSUES: SUFFICIENCY
Food Water Educ.
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RESOURCE ISSUES: PEACE
Resources/Ethnic/Religious
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RESOURCE ISSUES: CLIMATE BALANCE
LET’S FIX IT!
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FRAME THE ISSUES!“A series of great opportunities disguised as insoluble problems.”
—John Gardner, founder of Common Cause
Guerrilla Marketing to Heal the World’s framing: Save The Mountain’s + 1 extra
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REGENERATION…NOT SUSTAINABILITY
Sustainability is a placeholder;
we want more
Better lives
Healing the planet/ourselves/ each other
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CREATIVITY: USE LESS/DO MORE
Electric car for wheelchair users
Kenguru
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CREATIVITY: USE LESS/DO MORE
Green Roofs
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CREATIVITY: USE LESS/DO MORE
Solar-powered LEDReplaces keroseneBen: Health, safety, carbon, economy
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BUSINESS ADVANTAGES: PROFITS, PEOPLE, POSITIONING
+ New markets
- Costs, +
Revenues
+ Loyalty/+Product
ivty
- Neg backlash
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REGENERATION…NOT SUSTAINABILITY
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ABUNDANCE (NOT SCARCITY)
Food, energy, water
Land, materials
Labor & Capital Opti-
mistic
Crea-tivity
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CONSERVATION CREATES ABUNDANCE!
STOP restaurant
waste 134,359,930 lb/day (US)
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CONSERVATION CREATES ABUNDANCE!
Interface: Straight wide
industrial pipes: + 92%
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CONSERVATION CREATES ABUNDANCE!
HUGE PR for green buildingSexy: saving $4MM+/year, 33% ROI, 3-year payback
Legendary tourist destination
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CONSERVATION CREATES ABUNDANCE!
Solve the draught!
Brush teeth w/
1/100th H2O
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SHOCKING ABUNDANCE FACT
More solar energy falls on the earth
each hour…
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More solar energy falls on the earth each hour
…than all energy we use from all sources
in a year!
SHOCKING ABUNDANCE FACT
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CREATIVITY: MULTIPLE FUNCTIONS
•EFFICIENCY•EMPOWERMENT
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CREATIVITY: CLOSED LOOPS = ZERO WASTE (JOHN TODD)
Organic/BioD
• Compostwormssoilveggiescompost
Intervale
C’mnty
• Brewerymushroomsfishgreensbrewery
Water treatment
• Nature as antitoxin
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AND JOHN TODD SAID…
“Nature’s intelligence can reduce negative human impact by 90 percent.”
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IN OTHER WORDS… BIOMIMICRY!
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GREEN ENERGY: PEACE/CLIMATE/SUFFICIENCY
Eliminates cost of fuelEliminates pollution/ greenhouse gas
Eliminates resource wars
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BUSINESSES: WAGE PEACE!
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BUSINESSES: WAGE PEACE!
Peace is Possible!
Suf-ficiency
Energy
Clean Enviro
Dialogue Educ
Co-work
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BUSINESSES: WAGE PEACE!
Your ideas?
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SHARE BUSINESS SKILLS FOR PEACE
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MORE HELP FROM SHEL—WORK TOGETHER TO…
Create and market profitable AND impactful products & services to
address these crisesMarket the right way to
green/nongreen, conscious/selfish markets
Green your business/your marketing
Partner/co-market successfully with businesses & nonprofits/charities
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MORE HELP FROM SHELAward-Winning Env/Soc Ch Biz Profitability Books
Individual Consulting and Copywriting
Talks/Presentations
Intensives/Mastermind Groups
Speech & Media Training
Group Coaching and Training
OR…Custom Program Designed for You
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GET TODAY’S SLIDES
Slides: [email protected] Line “Impossible is a Dare PPT”OR Tweet your email and “Impossible is a Dare PPT” to @ShelHorowitzOR Write “Slides” on your business card—with e-address
Phone: 413-586-2388, 8 a.m. to 10 p.m. US Eastern
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AND HOW WILL YOUR BIZ CHANGE THE WORLD?DON’T WAIT FOR PERFECTION. JUST START!