Download - Incubate-Freshheads Sponsordeal
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Freshheads & IncubateSponsoringrelatie
Een presentatie door Maarten LammersSponsorship research department Incubate
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&
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?
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Belangrijke sponsor van Incubate
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Belangrijke sponsor van IncubateWeb applicaties & grafisch ontwerp
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Belangrijke sponsor van IncubateWeb applicaties & grafisch ontwerp
Innovatief
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Belangrijke sponsor van IncubateWeb applicaties & grafisch ontwerp
InnovatiefJong
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SPONSORING?
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CO-MARKETINGALLIANTIE!
Referentie: Farrelly, F., & Quester, P. G. (2005a). Investigating large-scale sponsorshipRelationships as co-marketing alliances. Business Horizons, 48 , 55-62
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TRADITIONELESPONSORING
SPONSOR
GESPONSORDE
SPONSOR
GESPONSORDE
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CO-MARKETINGALLIANTIE
SPONSOR
GESPONSORDE
SPONSOR
GESPONSORDE
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CO-MARKETINGALLIANTIE
Strategiccompatibility
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CO-MARKETINGALLIANTIE
Goal convergence
Strategiccompetibility
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CO-MARKETINGALLIANTIE
Commitment
Strategiccompetibility
Goalconvergence
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CO-MARKETINGALLIANTIE
Trust
Strategiccompetibility
Goalconvergence
Commitment
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CO-MARKETINGALLIANTIE
Economic & non-economic
satisfaction
Strategiccompetibility
Goalconvergence
Commitment
Trust
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CO-MARKETINGALLIANTIE
proactievehouding
vangesponsorde
Strategiccompetibility
Goalconvergence
Commitment
Trust
Economic & non-economic
satifaction
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De connectie
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De connectie
Gezamenlijke jeugd
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De connectie
Zelfde regio
Gezamenlijke jeugd
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De connectie
Zelfde regio
Gezamenlijke jeugd
Zelfde periode
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De connectie
Zelfde regio
Gezamenlijke jeugd
Zelfde periode
Beiden innovatief
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Ziet U de relatie?
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2006
Beetje werk
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2007
Professionele samenwerking
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2009
Co-marketing alliantie
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WIL
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Gebruikvan
innovatieve web applicaties
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WIL
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Ontwikkelingvan
innovatieve web applicaties
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KAN DAT
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NIET
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Biedt speelruimte
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Open source website
Resultaat:
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Co-marketing alliantie
is
MEER
Maar…
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Incubate organiseertinnovation lecture
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Incubate organiseertinnovation lecture
en betrektFreshheads daarbij
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Freshheads raad ik aan bij mijn contacten
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Indirect nieuwe klantendoor Incubate
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Associatie met Incubatemaakt rekrutering
makkelijker
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DUS
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Geen geld
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Alleentijd en toewijding
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Eensynergetisch
alliantie
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Eenco-marketing
alliantie