Independent media and Blockchain(1인미디어와블록체인)
Nov, 6th, 2019
LSWare Inc.
Shin, Dong Myung
엘에스웨어㈜ 신동명
2019 ICOTEC(International Copyright Technology Conference)
Introduction of Independent media and MCN (1/4) 3
1인창작자
MCN
Creator Platform
Partner Certificationfees
ContentsSelection
fees
Contents Offer
ContentsManagement
&ProductionSupport
Introduction of Independent media and MCN (2/4) 4
Introduction of Independent media andMCN(3/4) 5
Introduction of Independent media and MCN (4/4) 6
Independent media (1/6) 7
Scenario : Original Content
Advertiser
Involve Contract
No Contract
Category
MCN
Independent
MediaCreator
Make ContractMake Contract Make contract
Partner ContractExclusive ContractChannel Contract
Etc.
Partner ContractContent Delivery
Contract
Watch
Distribution of Advertisement Profit
ContentsUser
Platform
Stage Lending CompanySource Providing (Font, ) Company
Device Lending CompanyCloth Lending
Cast …
8Independent media (2/6)
Independent media (3/6) 9
Independent media (4/6) 10
PublicationCopy
Performance
Rental
Airborne
Exhibition
Distribution
Secondary
Work
Copyright
Statement
Maintain
identity
Broadcast
ForwardingClaim for
compensation(3)
PrintPublishing
Copyright agreement,
Contract
Independent media (5/6) 11
MCNIndependent
Media Creator
Broadcast platform,
video platform
Content User
Content User
Content User
Advertiser Advertiser Advertiser
12Independent media (6/6)
13
13
Source: A Study on the Use of Blockchain to Strengthen the Future Food Safety Network (2018)
Classification
Non-reversible
Information sharing
Smart contract
Effectiveness
Reliability
Transparency
Security
Efficiency
Economic efficiency
Ripple effect
Non-constraints
Technical limits
Replacement and Deployment Costs
Legal and Institutional revisions
Personal information exposure
Appropriateness of time
Linkability
14
Motivation Analysis by Blockchain Players
Creator Advertiser, Investor
15
15
16
[Content planning]
(Independent
Creator, MCN,
Agency, etc.)
[Drone owner]
[Scenario writer]
[Place provider]
[Player]
Consortium composition,
Signing Copyright
Agreement
Mutual
Trust
+
Compe-
tition
+
Matching
15%
10%
5%
3%
Revenue
SettlementRevenue
Distribution
Smart Contract Technology
[Contents
User]
[Advertiser]
[Platform
operators]
(Youtube etc.)
17
Independent
content
creator(Yout
uber, BJ etc.)
Broadcasting,
Contents
Provider
Platform
Advertiser
Advertiser
Advertiser
B-MCN
[Content
users]
[Content
users]
[Content
users]
18
Cash payment (= outside blockchain)Cash payment (contract) Investment (contract)Business relationship (contract)
Rental
creator
Rental
AdvertiserInvestor MCN
Payment of equipment
and location rentals
Payment of advertising
fee and investment
Processes from renting equipment/place to distributing revenue
Recruitment of equipment and place rental companies / Creating a creator recruitment platform for project execution
Unable to modify earnings through blockchain / Support for running guarantee contracts with contract automated execution through smart contracts
Rental
Insurance company creator
Rental
MCN
Creator
Creator Creator
Payment of equipment and location rentals
Investment in equipment and location rental
costs
Joint rental auction and
contract
Payment of advertising fee and investment
Third-party payer
Insurance payment
AdvertiserInvestor
19
Contractual Profit Distribution Process
Unable to modify proceeds through blockchain / Self-fulfillment of contracts through smart trade-offs enables confidence in revenue distribution
creatorMCN
Platform Investor
Payment of proceeds
Distribution of proceeds
Distributor
Creator
Third-party payer
MCN
Platform
Investor Rental
Payment of proceeds
Distribution of proceeds
Distribution of proceeds
Cash payment (= outside blockchain)Cash payment (contract) Investment (contract)Business relationship (contract)
20
MCN
Cheating
surveillance
Contract inspection
Contract Validation
Copyright holder,
owner inspection
Contract Analysis and
Visualization
Auction opening,
biddingSettlement result inquiry
MonitoringContract
engagement site
Accreditation for
contract implementation
Blockchain
Blockchain-based Copyright Contract System
Contract recommendation
Contract risk analysis
Contract optimization
DSL compiler
Asset code publishing and
conversion
Contract creation interface
Settlement data processing
External log data interworking
Rental auction
Contract matching
Auction channel
Settlement channel
Distribution of profits
Settlement history
Investor
Advisor
Performer
Renter
Agency
Creator
Third party
payment
service
Treasurer
Accountant
Tax
Accountant
Copyright,
Asset
Management
System
SDK
Web
SDK
Web
SDK
Web
SDK
Web
SDK
Web
Web
SDK
SDK
WEB
SDK
21
Third party trust account
불이행
Contract fulfillment smart contract area
Smart contract area
Optional contract
Content delivery contract
Manager agreement
Producer
MCN
investment contract
Producer
MCN
Advertise
Investor
Producer
Renters
Matching contract
Producer
Co-star auction
Equipment rental
auction
Renters
Producer
Advertise
Rental agreement
Contract type
Settlement smart contract area
Prohibit new contracts
Penalty clause enforcement
Pay pause
No n
ew
contra
ct
fulfillment
Settlement contract
Appearance contract
Delivery contract
Signer
Producer
Producer
MCN
X
Signed or not
O
O
non-fu
lfilment
Producer : 100$MCN: 500$
Producer : 200$MCN: 600$
Investor : 70%
Renters : 100$Producer : 300$Investor : 50%
Calculation of Settlement Value
by Contractor
Settlement history
Settlement Confirmation
Producer◀Advertiser
MCN◀ Advertiser
(Renters◀Advertiser)
Renters◀Advertiser
Investor◀Advertiser
Producer◀Advertiser
MCN ◀ Advertiser
Renters◀Advertiser
Investor◀Advertiser
Advertise
Investor
Third party payment agency
Deposit
Deposit
Processing Completion Report
Deposit amount · depositor information
Producer
MCN
Renters
Advertise
Blockchain area
22
Examples by type of
copyright agreement
Copyright by Type
Contract Standard /
Data
Type-specific text
Classification /
Extraction
Public Exhibition Right
Features
Performing Rights
Features
Public Transmission Right
Features
Rights to Distribute
Features
Broadcasting right
Features
Copyright by Type
Contract feature
specification
Rights of transmission
Features
Author's moral right
Features
…
Ordered Service
contract
Expensive equipment
rental contract
Place, space rental
contract
Supplies contract
Direct appearance contract
Sponsored, PPL
Agreement
Copyright by Type
Contract Risk
Analysis
Feature DB
Management by
Copyright
Agreement Type
Smart Contract
Template DB
Management by
Copyright
Agreement Type
Smart Contract-
based Copyright
Contract Model
23