Consumer Engagement on Mobile
M�t Engaging Brand Verticals
147Travel
126Social Media
122Retail
1 13CPG
112Technology
109Automotive
102Entertainment
102Food $ Drink
tickets
M�t Engaging Brand Verticals by Device
101CPG
225CPG
Smartphone
Tablet
135Travel
203Travel
122Social Media
195Social Media
105Technology
170Food & Drink
1 17Retail
161Retail
M�t Engaging Creative Formats
Video Ads
603
Native Ads
195
Rich Media Ads
160
Banner Ads
101
M�t Engaging Day and �me by Brand Vertical
99Finance86
Telecom
M�t Engaging Content On Mobile
www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi
Retail
1 1 am
Fri
Finance
8 pm
Wed,Sun
Auto
10 pm
Thur,Sun
Technology
11 am
Sun
Food $ Drink
9 pm
Sun
Engagement is measured as Click-Through-Rate (CTR). The numbers presented are indexed against the 2014 global CTR average, with 100 as base.
A score of 153 for a brand vertical means that consumer engagements are 53% higher for brands belonging to the that vertical compared to the
global average engagement across all brands.
Measuring Consumer Engagement
148Health & Fitness
1
136Entertainment
2
135Games
3
131Food & Drink
4
1 13Social
Networking5
1
2
3
4
5
6 7
8
9
10