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LE DESIGN au service de la
VULGARISATION
Jonathan PARDO Réveil en Form’ // 05 | 02 | 2015
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“Making things better for people”
Richard Seymour, designer
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INFOGRAPHICS
PROTOTYPES ET MODELES 3D
TYPOGRAPHIE
SUPPORTS PHYSIQUES
PHOTOGRAPHIE
BRANDING
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INFOGRAPHICS
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INFOGRAPHICS Pourquoi?
Que diable!
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Parce que le cerveau économise ses forces
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Parce que le cerveau aime ce qui est beau
There’s something almost quite magical about visual information. It’s effortless. (…). If you’re navigating a dense information jungle, coming across a beautiful graphic or lovely data visualization is a relief. It’s like coming across a clearing in the jungle.
David McCandless, writer and designer
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Parce que le cerveau cherche la nouveauté
Pour maintenir un processus de traitement de l’information optimal, le cerveau filtre
des informations sensorielles presque immédiatement après les avoir reçues
99%
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Parce que le cerveau est surmené
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INFOGRAPHICS A quels sujets?
Oui, en fait, sur quoi? Hein?
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INFOGRAPHICS A quelles fins?
Non parce que bon, c’est beau mais…
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Faciliter la compréhension
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Donner envie
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Rassurer
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Faire appel à d’autres zones du cerveau
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Mettre les choses en perspective
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INFOGRAPHICS Avant / Après
Dans la vrai vie des gens, ça donne quoi?
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INFOGRAPHICS Bonnes pratiques C’est quoi un bon infographic ?
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INFOGRAPHICS Comment?
Maintenant j’ai envie. C’est malin!
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Piktochart http://piktochart.com
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Vizualize.me http://vizualize.me
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Infogr.am http://infogr.am
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Le graphiste Le bon!
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Vous!
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Merci Jonathan PARDO [email protected] Tel : 0496 07 97 98