Innovative Business Strategies, Tactics and Tools
for TOP ADVISORS
January 10, 2012Webinar
Equanicity Resources, All Rights Reserved, January 10, 2012
When asked the secret to his success, Wayne Gretzky the
great hockey player, responded, “A good hockey player plays where the puck
is. A great hockey player plays where the puck is going
to be.”Equanicity Resources, All Rights Reserved, January 10, 2012
Peter Drucker,Business Consultant and Author
“The future belongs to those who create it.”
Equanicity Resources, All Rights Reserved, January 10, 2012
It is unlikely that you will outthink the current
economy or your typical competitors by thinking,
reacting and behaving like MOST PEOPLE.
Equanicity Resources, All Rights Reserved, January 10, 2012
Equanicity Resources, All Rights Reserved, January 10, 2012
As soon as you let average people know that you are
thinking and acting differently from them, you
will encounter RESISTANCE.
Equanicity Resources, All Rights Reserved, January 10, 2012
Equanicity Resources, All Rights Reserved, January 10, 2012
Exceptional people ALWAYS encounter resistance from
people who think and act in average ways.
Innovation and competitive advantages begin with new AWARENESS or the vision to
either perceive something that is invisible to others or to see a new application for something
commonly perceived by others.
Equanicity Resources, All Rights Reserved, January 10, 2012
Which will you choose?1. See what is now invisible to
almost everyone else.2. Create a new application for
something commonly available.3. Think and act very similarly to
just about everyone else and pretend that you are special or unique.
Equanicity Resources, All Rights Reserved, January 10, 2012
Unique ProductsVs.
Uncommon Wisdom
Equanicity Resources, All Rights Reserved, January 10, 2012
Equanicity Resources, All Rights Reserved, January 10, 2012
Uncommon wisdom has been commonly available (in writing) since the advent of
written language. The question is this:
Will you choose to be a conduit or will you surrender
that role to a competitor?
You do not have to be an original source. Discerning people will be very happy with you even if you are
merely an effective conduit.
Equanicity Resources, All Rights Reserved, January 10, 2012
“Man’s mind, once stretched by a new idea, never regains it’s original
dimension.”Oliver Wendell Holmes
Equanicity Resources, All Rights Reserved, January 10, 2012
Tactics
1. Stretch the imagination, the possibilities, the vision, the joy, the fulfillment and the sense of significance for all of your clients, prospects, referral sources, colleagues, readers, listeners, viewers, etc.
Equanicity Resources, All Rights Reserved, January 10, 2012
Tactics (continued)
2. Clarity3. Kindness4. Listen more, sell less
Solve more, be more helpful
Equanicity Resources, All Rights Reserved, January 10, 2012
Tactics (continued)
5. No Coercion6. No Force7. No Condescension8. Educate and Elevate
Equanicity Resources, All Rights Reserved, January 10, 2012
Tools
1. New attitude, i.e. teacher, conduit and innovator instead of transactional salesperson.
2. Writings from you and or others who are conduits or originators of uncommon wisdom.
Equanicity Resources, All Rights Reserved, January 10, 2012
Tools (continued)
3. Videos4. Receptions and book signings5. Retreats6. Webinars7. Social media
Equanicity Resources, All Rights Reserved, January 10, 2012
Innovation occurs when you get to the
future ahead of everyone else.
Equanicity Resources, All Rights Reserved, January 10, 2012
Upcoming Events
AM&AA Winter Conference: Collaborating for Success
January 17-19, 2012 in Las Vegas, NV
Macro Strategic Planning® 2012
February 17, 2012 in Marina Del Rey, CA
Equanicity Resources, All Rights Reserved, January 10, 2012
Upcoming EventsBusiness Innovation 2012 – Growing
Your Business in Turbulent TimesMarch 15, 2012 in Los Angeles, CAMacro Strategic Planning ®
Certification CoursesPhase 1: June 2012Phase 2: Sept 2012
Equanicity Resources, All Rights Reserved, January 10, 2012
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