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Instituto Cidade JardimD e v e l o p i n g g r e e n r o o f s t o c h a n g e t h e w o r l d
Copyright Instituto Cidade Jardim 2015.
The founders
A deep understanding of traditional food & agriculture production
systemsFabiana Scarda grants an
Ecologist degree and M.Sc. in Agroecosystems.
Nominee as proeminente conservationist by CERC/
Columbia University. Collaborate with Amazon
Permaculture Institute.
Copyright Instituto Cidade Jardim 2015.
A broad botanical and plant use skills
Sérgio Rocha has an Agronomist degree with M.Sc.in Botanical Genetic Resources / Ethnobotany. Nominee as prominent conservationist by CERC/Columbia University as a researcher in Amazon. He also collaborated with AVINA Foundation and as Permaculture teacher / activist.
The founders
Copyright Instituto Cidade Jardim 2015.
The visionGreen roofs can change the world
Reducing runoff and flooding
Reducing heat transmission Saving energy Increasing building lifespan
Reducing dust Increasing air moisture CO2
wheat in the roof
Fun & amenity spaces Biodiversity
Urban agriculture Noise reduction
…and they are also beautiful
Copyright Instituto Cidade Jardim 2015.
The mission
To be a pioneer
To offer high standard and quality products & services
To develop the green roof state of art techniques
To make green roofs more popular than regular dry and lifeless roofs
To change the world with green roofs
imagine
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The values
No agrochemicals Recycled materials Water and energy efficient systems Taylor made / scale solutions Easy to use Intelligent design
Copyright Instituto Cidade Jardim 2015.
The applied permaculture principlesEvery element has to have more than one function (multi-functionality) Directive of return: green roofs replaces life/water absorption and greening to spaces occupied by buildings We should delay entropy (making useful connections and being energy efficient) The systems we construct should last as long as possible Work with nature, rather against it The problem is the solution
Copyright Instituto Cidade Jardim 2015.
Research & product evolution
Conheça nossa linha de acessórios
Piso Drenante Caixa de Proteção do dreno
• Piso drenante com bordas cultivadas. Tudo em uma única peça com encaixe lateral e total integração com os produtos da linha revestimentos Vivos e acessórios
•Dimensões: 0,40 x 0,50 x 0,08m
• Peso seco ~ 24 kg/peça (120kg/m2) - consulte-nos para sobrecargas menores
•Permeabilidade acima de 90%
•Armazenamento de água: 3,4 litros/peça
•Composição do piso: concreto composto de cimento CP-V40; areia; agregado miúdo composto de basalto, mármore e granito; fibras e aditivos
• Garantia 05 anos
• Ideal para ser aplicado como acabamento de bocais de drenagem, atua como barreira física de proteção contra o crescimento indesejado de plantas, evitando acúmulo de folhas e sedimentos que possam prejudicar a drenagem do jardim
•Possui exclusiva tampa de inspeção facilita o acesso para manutenções e reparos Permeabilidade acima de 90%
•Oferece encaixe perfeito com os módulos de Revestimento Vivo|Cidade Jardim, não havendo necessidade de travamentos com furações sobre áreas impermeabilizadas
•Dimensões: 0,15 x 0,15 x 0,10m (consulte-nos para outras medidas)
•Acabamento: aço inox brilhante ou escovado (consulte-nos para outros acabamentos)
•Garantia 05 ano
INSTITUTO CIDADE JARDIM
Conheça nossa linha de acessórios
Piso Elevado Cantoneira
• Dimensões: 0,41 x 0,82m
• Altura: 0,13m (sem prolongador);
0,25m (com prolongador)
• Peso: 3kg/peça
• Capacidade: 1 ton/m2
• Matéria-prima: plástico 100% reciclado
• Garantia 05 anos
• Ideal para ser aplicado como acabamento de perímetro em jardins onde não existem bordas ou platibandas. Pode ser aplicado também como separador de canteiros ou ainda como borda para caminhos.
•Oferece encaixe perfeito com os módulos de Revestimento Vivo|Cidade Jardim, não havendo necessidade de travamentos com furações sobre áreas impermeabilizadas
•Dimensões: 0,09 x 0,09 x 1m (consulte-nos para outras medidas)
•Acabamento: aço inox brilhante ou escovado e alumínio natural, preto ou branco (consulte-nos para outros acabamentos)
•Garantia 05 ano
INSTITUTO CIDADE JARDIM
Rubbered egg trays
Natural Hevea latex
2007 2008 2008 2008 2009 2009 2012 Present & Next
Layered plastic trays
1st modular tetrapak border
2nd modular coconut fiber border
Semi-modular coconut fiber pre-cultivated
over layered plastic trays
1st industrial integrated modular
system
2nd industrial - integrated modular system - flat layered system
Innovation curve: - increase drainage
- lighter accessories
- suitable irrigation
- tropical drought resistant plants
- logistics
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Outstanding works
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Outstanding works
Copyright Instituto Cidade Jardim 2015.
Outstanding works
Copyright Instituto Cidade Jardim 2015.
Outstanding works
Copyright Instituto Cidade Jardim 2015.
Outstanding works
Copyright Instituto Cidade Jardim 2015.
Company numbers7 years old company Delivering 1.000 sq meters/month in average ~ 60k sq. meters installed Gross sales R$5.686 million (US$1.870 million) 01 international patent granted 2 consecutive years as the best green roofer choice (Green Building Brazil
Magazine) 7 full time employees Facebook / Instagram
Brand architecture
FlorUPA new label
StudioComercial channel
InstitutoActivist channel
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The green roof future
Current market In 40 years, the most mature market (Germany) reaches
15% of roof greening in the whole country.
There is an increasing worldwide industry movement,
but the true is that spreading green roofs stills depend
upon governmental subsidies.
Current challenge The other 85% stills remais dry and lifeless spaces
Current technology waterproof membrane
slab
Self-waterproofing green roof system
That adjusts to the more popular roofing techniques
weightoutlets
costs
OPPORTUNITY
Green roof plastic trays and geotextile fabrics demands a waterproof basis
They are not suitable for greening on common house roof structures
As well as large framed structures
Copyright Instituto Cidade Jardim 2015.
Brazilian Market Brief Overview
Source: SBK Business Analysis made from newspaper Valor Econômico data of 09/05/2006 and DCI - Industry Section 13/06/2005
Roof market types participation
Ceramics35%
Translucent Plastic2%
Fiber Cement49%
Aluminum2%
Steel11%
Others1%
Institutional Roofing
~25% (100 million m2)
~75% (300 million m2)
Residential Roofing
Ceramics35%
Translucent Plastic2% Fiber Cement
49%
Aluminum2%
Steel11%
Others1%
Aluminum1%
Ceramics43%
Others1%
Fiber Cement54%
Steel1%
The Brazilian roof market is estimated at 400 million m2 per year
BRAZILIAN ROOF MARKET
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Standard sandwich panels are a double-skin metal sheets filled with polyurethane, polystyrene, or mineral wool.
We had an idea
They were designed to envelop industrial and office buildings, cold rooms and also private houses (renovation and new). They are lightweight and delivers thermal resistance and acoustic protection.
However, they are not green…
So, we reinvented it
Reflexive white Anti-corrosive painting
Cold surface
Moisture condensation
With an Eureka bonus!
Holes in the top metal sheet to insert plants
Nutrient rich growing media to fill the sandwich
Lower metal sheet will provide a water tight basis
The new design produces its own water!
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Green roof sandwichC u l t i v a t e s a n d w i c h r o o f a n d w a l l p a n e l
Features Saturated weight 60kg/m2 White roof + Green roof benefits Suitable for roofs and walls Green lining plants and most common vegetables (lettuce, tomatoes, strawberry, etc.) Produces water / no irrigation needed to drought resistant plants Weed protected Integrates with most popular irrigation systems Efficient water use (cultivation surface protected against sun and wind) Easy to install You can step it!!
2 0 y e a r s
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Stepping higher
Set up industrial production / reduce final prices to match regular thermal-acoustic sandwich panels Logistics and distribution Marketing Commercial intelligence / sales force R&D: specific features
installation manual and guides plant experimentation automation
Training
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A founders word
We believe that green roofs should be as accessible as regular tiles, and everyone in the
world should choose it - so our cities are true, huge and functional
GARDENS
Copyright Instituto Cidade Jardim 2015.
Come with us!
studiocidadejardim.com.br institutocidadejardim.com.br
/icidadejardim /institutocidadejardim
[email protected] +55 11 98322-1728