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OAH Annual Meeting 2009:
Integrating a Blog with an Institutional Website
Mary Paynton SchaffWashington State Library
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Why the State Library Started Blogging
• To reach new audiences
• To better advertise our resources
• To re-discover our online community
• To improve internal communication
• To see if it was possible
Old State Library Building, Olympia WA
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The State Library’s Blog
• From August 2006 – October 2008
• Wordpress• Hosted offsite• Only agency blog• Used it for:
– Events– Newspaper Gems– New Library Resources
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State Library’s Blog Version 2
• From October 2008 -• Wordpress• Hosted onsite• One of many agency blogs• Using it for:
- Events- Newspaper Gems- New Library Resources- Research Stories?
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Why Your Institution Should be Blogging
• It’s time to update your website• You need to humanize/justify your efforts• You need to advertise your resources• You need better/easier/cheaper tools• You want people to talk about you• Historians just wanna have fun
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Step by Step Guide
1. Define your subject and audience
2. Create a mockup3. Make your pitch4. Get support from
stakeholders5. Collaborate with
interested parties
6. Create policies7. Make sure your
efforts are sustainable
8. Advertise9. Evaluate10.Know when to call it
quits
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Reap the Blogging Benefits• Increased awareness• Diversified dialogue
about your institution• Better understanding
of new technologies• Internal “culture of
play” and willingness to experiment
• Peer or industry recognition
Source: Paleo-future/ “America 1908” (Rasenberger) /Harper’s Weekly 1908
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Questions? Comments?
Mary Paynton SchaffReference Librarian
Washington State Library
Contact me:
secstate.wa.gov/library
Presentation available on Slideshare.net
Current State Library, Tumwater WA