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Firstly, let’s do some Introductions
• Me • Santanu Dutt
• Solutions Architect based in Mumbai, India
• You • Have never used AWS before, or you have just started on your journey with AWS
• Are wanting to better understand the value of the cloud
• Are wanting to better understand what AWS provides and how other customers are using it
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Today’s Agenda
• Introduction to AWS • Benefits of using AWS • AWS Services • Typical Use Cases • Getting Started with AWS
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History of AWS
• Born from the learnings of running amazon.com
• First launched in 2006 • Customer obsession is in
our DNA
Service Breadth & Depth
Infrastructure Regions Points of Presence Availability Zones
Core Services Storage (Object, Block and Archival)
Compute (VMs, Auto-‐scaling and Load Balancing)
Databases (RelaIonal, NoSQL, Caching)
Networking (VPC, DX, DNS)
CDN
Access Control Usage AudiIng
Monitoring and Logs
AdministraIon & Security Key Storage IdenIty
Management
PlaQorm Services
Deployment & Management
One-‐click web app deployment
Dev/ops resource management
Resource Templates Push NoIficaIons
Mobile Services
Mobile AnalyIcs
IdenIty
Sync
App Services
Workflow
Transcoding
Search
Queuing & NoIficaIons
App streaming
Analy7cs
Hadoop
Data Pipelines
Data Warehouse
Real-‐Ime Streaming Data
Enterprise Applica7ons Virtual Desktops CollaboraIon and Sharing
Pace of Innovation • Since inception AWS has:
• Released 1111 new services and features • Introduced more than 40 major new services • Announced 48 price reductions
2009
Amazon RDS Amazon VPC Auto Scaling
Elastic Load Balancing
+48
2010
Amazon SNS
AWS Identity & Access Management
Amazon Route 53
+61
2011
Amazon ElastiCache
Amazon SES
AWS CloudFormation
AWS Direct Connect
AWS Elastic Beanstalk
GovCloud
+82
Amazon CloudTrail
Amazon CloudHSM
Amazon WorkSpaces
Amazon Kinesis
Amazon Elastic Transcoder
Amazon AppStream
AWS OpsWorks
+280
2013
Amazon SWF
Amazon Redshift
Amazon Glacier
Amazon Dynamo DB
Amazon CloudSearch
AWS Storage Gateway
AWS Data Pipeline
+159
2012 2008
+24 Amazon EBS Amazon CloudFront
+516
2014
Amazon Cognito
Amazon Zocalo
Amazon Mobile Analytics
*as of Dec 30, 2014
AWS Directory Service
Amazon RDS for Aurora
AWS CodeDeploy
AWS Lambda
AWS Config
AWS Key Management Service
AWS Service Catalog
Amazon EC2 Container Service
AWS CodePipeline
AWS CodeCommit
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Global Footprint
• Over 1 million active customers across 190 countries
• 900+ government agencies
• 3,400+ educational institutions
• 11 Regions
• 28 Availability Zones
• 53 Edge Locations
Everyday, AWS adds enough new server capacity to support Amazon.com when it was a $7 billion global enterprise.
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An Expansive Ecosystem
5,000+ SIs & Consultants 3,000+ ISVs 22 Global Premier Tier partners 6 Enterprise-focused competencies
2,000+ products available for 1-click deployment across 23 distinct product categories Customers run over 70M hours of software per month
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Architected To Meet Your Security Requirements CerIficaIons and accreditaIons for workloads that
ma]er
“Based on our experience, I believe that we can be even more secure in the AWS cloud than in our own data centers.” – Tom Soderstrom, CTO, NASA JPL
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Experience with Operational Reliability
• We have spent over a decade building the world’s most reliable, secure, scalable, and cost-effective infrastructure.
• Service SLAs between 99.9% and 100% availability. Amazon S3 maintains a durability of 99.999999999%.
• Availability Zones exist on isolated fault lines, flood plains, and electrical grids to substantially reduce the chance of simultaneous failure.
• The AWS Service Health Dashboard provides 24/7 visibility in the real-time operational status of all services around the globe.
Our goal is to make our operational performance indistinguishable from perfect.
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Many Purchase Options to Support Different Needs
On-Demand Pay for compute capacity by the hour with no long-term commitments Ideal for Development & Test
Reserved Make a low, one-time payment and receive a significant discount on the hourly charge Ideal for baseline workloads
Spot Bid for unused capacity, charged at a Spot Price which fluctuates based on supply and demand Ideal for Test scenarios, Simulations
Dedicated Launch instances within Amazon VPC that run on hardware dedicated to a single customer For highly sensitive or compliance related workloads
Free Tier Get Started on AWS with free usage & no commitment Good for Initial evaluation
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48 Price Reductions Since 2006
Amazon ElasticCache reduces prices for cache nodes by an average of 34% March 26, 2014
34% Amazon S3 reduces prices for Standard and Reduced Redundancy Storage, by an average of 51% March 26, 2014
51%
*as of February 10, 2015
Amazon Route 53 lowers prices for both Standard Queries and Latency Based Routing Queries by 20% July 31, 2014
20%
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Companies Can’t Afford to be Slow
Add New Dev Environment Add New Prod Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 Servers Deploy 1 PB Data Warehouse Shut down 1 PB Data Warehouse
AWS: Infrastructure in Minutes
Old World: Infrastructure in Weeks
Everything changes with this kind of agility
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A Culture of Innovation Experiment Often & Fail Without Risk
On-Premises Experiment Infrequently Failure is expensive Less Innovation
Experiment Often Fail quickly at a low cost More Innovation
$ Millions Nearly $0
The AWS Platform
Infrastructure Regions Points of Presence Availability Zones
Core Services Storage (Object, Block and Archival)
Compute (VMs, Auto-‐scaling and Load Balancing)
Databases (RelaIonal, NoSQL, Caching)
Networking (VPC, DX, DNS)
CDN
Access Control Usage AudiIng
Monitoring and Logs
AdministraIon & Security Key Storage IdenIty
Management
PlaQorm Services
Deployment & Management One-‐click web app
deployment
Dev/ops resource management
Resource Templates Push NoIficaIons
Mobile Services
Mobile AnalyIcs
IdenIty
Sync
App Services
Workflow
Transcoding
Search
Queuing & NoIficaIons
App streaming
Analy7cs
Hadoop
Data Pipelines
Data Warehouse
Real-‐Ime Streaming Data
Enterprise Applica7ons Virtual Desktops CollaboraIon and Sharing
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Compute Services
Amazon EC2 Auto Scaling Elastic Load Balancing
Actual
EC2
Elastic Virtual servers in the cloud
Dynamic traffic distribution
Automated scaling of EC2 capacity
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Networking Services
Amazon VPC: AWS DirectConnect Amazon Route 53
Availability Zone B
Availability Zone A
Private, isolated section of the AWS
Cloud
Private connectivity between AWS and your
datacenter
Domain Name System (DNS) web service.
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Storage Services
Amazon EBS
EBS
Block storage for use with Amazon EC2
Amazon S3
Images Videos Files Binaries Snapshots
Internet scale storage via API
AWS Storage Gateway
S3, Glacier
Integrates on-premises IT and AWS storage
Amazon Glacier
Images Videos Files Binaries Snapshots
Storage for archiving and backup
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Database Services
Amazon RDS Amazon DynamoDB
Managed relational database service
Managed NoSQL database service
DBA
Amazon ElastiCache
In-Memory Caching Service
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Big Data Services
Amazon EMR (Elastic Map Reduce)
AWS Data Pipeline
Hosted Hadoop framework
Move data among AWS services and on-
premises data sources
Amazon Redshift
Petabyte-scale data warehouse service
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Application Services
Amazon CloudFront
distribute content globally
Amazon CloudSearch
Managed search service
Amazon Elastic Transcoder
Video transcoding in the cloud
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Deployment & Administration
Amazon CloudWatch
AWS IAM (Identity &
Access Mgmt)
AWS Elastic Beanstalk
Monitor resources Manage users, groups &
permissions
Automate resource management
AWS CloudFormation
Web App
Enterprise App
Database
Templates to deploy & manage
AWS OpsWorks
Dev-Ops framework for application
lifecycle management
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Web, Mobile, and Social Apps
Amazon AppStream -‐ Flexible, interacIve applicaIon streaming service for any device
Captures user input to send back to the cloud Responsive and consistent experience across devices
Web and Mobile Apps on AWS
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Big Data
Import Export
Glacier
S3 EC2
RedshiE DynamoDB
EMR
Data Pipeline
S3 Direct Connect
COLLECT STORE ANALYZE SHARE AW
S BIG DAT
A
PORT
FOLIO
Amazon Kinesis -‐ Fully-managed service for real time processing of streaming data, at any scale
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Enterprise Applications
• Amazon RDS for Oracle provides managed Oracle database deployments
• Oracle ApplicaIons are fully supported on AWS
• Oracle licenses owned by customers are fully portable to AWS
• AWS is an SAP-‐cerIfied Global Cloud Services Partner and Global Technology Partner
• Most SAP products are now cerIfied for producIon deployment on AWS
• Full, licensed Windows Server OS on AWS
• Easily install services that you know -‐ AD, SCOM, SQL, Exchange, SharePoint
• Use your exisIng MS licenses on AWS using BYOL
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Disaster Recovery
AWS DR Scenarios Backup and Restore
Pilot Light for Simple Recovery into AWS Warm Standby SoluIon
MulI-‐site SoluIon
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Strategy 1: Cloud for Development & Test Environments
SAP Oracle Enterprise Applications
SAP
Reduced deployment time from weeks to days
Reduced test environment costs
70% reduction in operational costs
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Strategy 2: Build New Apps in the Cloud
Faster to build
Easier to manage
Less expensive to run
Distributed architectures for high availability
Financial record
archiving Clinical trial simula7ons
Product Prototyping &
Design Audience
management & crea7ve design
Hotel booking engine
Biological data research Global web
proper7es Global deals
engine Video streaming
SIM card credit News
distribu7on App
streaming Firmware upgrades
Mobile games
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Strategy 3: Use Cloud to Make On-Premises Apps Better
Corporate Data Centers
App 1
App 2
App 3
App N
…
Analy7cs
Backup
AWS Storage Gateway
Amazon S3
Elastic Map Reduce
Amazon Redshift
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Strategy 3: Use Cloud to Make On-Premises Apps Better
Big Data Analytics Oracle Databases
Big Data Analytics
Export operational data to AWS for analytics
processing
Automated backup to S3 with
Oracle RMAN
50% cost reduction with 2x faster queries using
Amazon Redshift
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Strategy 4: Cloud Apps that Integrate with On-Premises Apps
On-Premises Data Centers
Hybrid App
AWS serves application content & data
Integration to Samsung data centers for financial transactions
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Strategy 5: Migrate Existing Apps to the Cloud
On-Premises Data Centers
App
1/3 of servers migrated to AWS
Saved £1.5 Million
Migrated 500 web properties in 5
months
New product web sites live in 2 days
vs. 2 weeks
Migrated clinical trials simulations
platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs
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Strategy 6: All In
100s of applications
supporting 33M+ global members
10,000s of EC2 instances in multiple
regions & zones
At peak consumes 1/3 of US Internet
bandwidth
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What Sets AWS Apart?
Building and managing cloud since 2006
40+ services to support any cloud workload
History of rapid, customer-driven releases
11 regions, 28 availability zones, 53 edge locations
48 proactive price reductions to date
8,000+ SIs and ISVs; 2,000+ Marketplace products
Experience
Service Breadth & Depth
Pace of Innovation
Global Footprint
Pricing Philosophy
Ecosystem
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Next steps … • Sign up for an AWS account at
aws.amazon.com • Take advantage of the Free Tier • Start experimenting!
AWS
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