A Dynamic Organization
EXPERIENCED corporate and hotel operation
SUCCESSFUL Branding ( the b’ hotels )
PROVEN turn–around capabilities
EXPANDING — now 15 hotels with 2,317 rooms
PROFESSIONAL team — 331 members
GROWING market recognition — 14th year of operation
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Four Pillars of Success
To be THE premier hospitality company in Japan. Management Franchise Lease Brand recognition
Vision
Mission
Core Values
Culture
To grow and to manage a diversified hotel portfolio with superior, sustainable results and an exemplary, quality price – value promise
Team Effectiveness and Team Motivation Guest Satisfaction Profitable and sustainable Hotel operations Quality and exemplary Brand Management
Balancing our core values in order to fulfill and exceed all our stakeholders’ expectations.
Management through Balance Score Card culture.
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Investment Structure
Management Agreements
Operations
90% 10%
Ishin
Hotels
Operating Companies / Team
Ishin Hotels Group
Grove managed
funds
Westmont managed
funds
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BrandHuman
Resources
Revenue
ManagementProductivity /
KPI
F&B Support /
Restructuring
Asset
Management
Turn-around Process
The six key steps in our turn-around and continuous value creation process
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Organization
Asset
Management
(4)
Business
Development
(5)
Technical
Services
(3)
Portfolio
Management
(1)
Human
Resources
(1)
Finance
(6)
Internal
Audit
Audit CommitteeCEO
CFO
MD/Hotel GM’s Hotel Controller
・Disposition
・Acquisition
・Loan mgmt.
・Capital mgmt.
・Tenant mgmt.
・Marketing/
Sales
・Web
・Distribution
・Revenue Mgmt.
・PR
Digital Media
・IBP
・Maintenance
・Capex
・Renovations
・Project mgmt.
・Analyst
・Valuations
・IBP / FBP
・KPI
・Administration
・General affairs
・i-Net
・Training
・Development
・Accounting
・Cash mgmt.
・Reporting
・Lender comm.
・FBP
IT is outsourced
* IBP – Integrated Business Plan
* FBP – Financial Business Plan
* KPI – Key Performance Indicator6
Senior Management Team
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CEOKeith Takashi Fujii Over 25 years of global experience in real estate investment and banking. The majority of his career has been spent in Japan, with a focus on the hospitality
industry. Head of Japan for Grove Investment Partners, a global real estate fund with extensive
exposure to the hotel sector. Keith was with Bank of America Merrill Lynch, Shinsei Bank and Lehman Brothers.
CFOYasushi Kamei 26 years of experience in finance and accounting 9 years in real estate investment industry Previously VP in Carlyle LLC Joined Ishin Hotels Group in April 2011
Vice President, Technical ServicesKenji Matsuo Over 20 years of experience in the construction business, capex and technical
service Engineering / project management with Caesar Park Hotels & Resorts, New York Joined Ishin Hotels Group in September 2005
Senior Management Team
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Executive Director, Asset ManagementTetsuya Hashiramoto Over 15 years of experience in real estate investment / financing / securitization CEO of Mellow Partnership Limited Founder / Managing Partner of Himori Hashiramoto, ¥136 billion of real estate
transactions over 5 years Co-founder of Capital Advisors; Joined Ishin Hotels Group in May 2011
Corporate Director Revenue & Distribution ManagementYoshiyuki Zenzai
25 years of experience in hospitality industry Experience of establishing a distribution management for inbound marketing at
Sunroute Plaza Shinjuku Previously Corporate Revenue Manager of Solare Hotels and Resorts Joined Ishin Hotels Group in February 2016
Corporate Design
Learning and Development Platform
OperationalInfrastructure
Integrated (PMS / Corporate) IT platform
*
* PMS – Property Management System 9
Corporate Design
B(alance) S(core) C(ard) philosophy Audits
Corporate Social Responsibility
* *
* Revpar – Revenue Per Available Room
* MPI – Market Penetration Index 10
Dedicated, creative, passionate and experienced Team Leadership
• Monitoring, coaching and assessing business activities versus strategic targets
• Analytical data processing and detailed business reporting
• Leading revenue, distribution and channel marketing expertise
How We Add Value
Revenue management and Distribution / Channel marketing expertise
Web and social media expertise; state-of-the-art booking engine
Fully integrated business planning, processing, measuring and reporting
KPIs, manuals, Brand standard policies
Human resources coaching and “change management”
Technical service support
Expense management paired with tactical / strategic performance enhancement
Attractive and flexible management contract terms; Reasonable PIP
* PIP – Property Improvement Plan
*
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