Download - Itccomced2014 brieft
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Truyền thông?
Khái niệm : Hiểu một cách đơn giản truyền thông (communication) là quá trình truyền đạt, chia sẽ
thông tin; là một kiểu tương tác xã hội với sự tham gia của ít nhất 02 tác nhân.
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Sự tiến hóa của COM
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Quá trình truyền thông
Thought: First, information exists in the
mind of the sender. This can be a
concept, idea, information, or feeling.
Encoding: Next, a message is sent to a
receiver in words or other symbols.
Decoding: Lastly, the receiver
translates the words or symbols into a
concept or information that a person can
understand.
Nhiễu : ảnh hưởng đến chất lượng của
thông tin, ví dụ tam sao thất bản,
chuyện con gà rụng lông
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Key messages
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Why key messages are important
Well-developed key messages
facilitate interactions with the media,
the public, and with stake-
holders by
Helping you stay organized when
speaking with the media or with
stakeholders
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Nguồn
1. FAO EU…
2. PPT training workshop
3. PPT sưu tầm trên SlideShare..
4. Internet…