Communicating behavioural insights
Steve Baty, Janna DeVylder & Iain Barker
@wearemeld
Monday, 13 December 2010
2010
中国交互设计体验日
meld studios ‣ an interaction and service design studio based in
Sydney, Australia‣ our approach is human centered, collaborative and
innovative.‣ our team is interdisciplinary, including researchers,
planners, strategists and designers.‣ our work creates meaningful interactions between
people and the products, services and systems they use each day.
Monday, 13 December 2010
2010
中国交互设计体验日
behaviour | biˈhāvyər | noun the way in which one acts or conducts oneself, esp. toward others : good behavior | his insulting behavior toward me.‣ the way in which an animal or person acts in response
to a particular situation or stimulus : the feeding behavior of predators.
‣ the way in which a natural phenomenon or a machine works or functions : the erratic behavior of the old car.
Monday, 13 December 2010
2010
中国交互设计体验日
what techniques can we use to communicate behavioural insights?
Monday, 13 December 2010
2010
中国交互设计体验日
today‣ techniques for communicating about behaviour‣ communicating current state behaviour‣ future state behaviour‣ transition state behaviour
Monday, 13 December 2010
2010
中国交互设计体验日
customer journeysradarstation - http://bit.ly/aXACr8
Monday, 13 December 2010
2010
中国交互设计体验日
storyboardsXplane - http://bit.ly/1TaMqO
Monday, 13 December 2010
2010
中国交互设计体验日
touchpointsfrog design - http://bit.ly/1fSnd
Monday, 13 December 2010
2010
中国交互设计体验日
comic stripsthinkpublic - http://bit.ly/1TaMqO
Monday, 13 December 2010
2010
中国交互设计体验日
current state behaviour
Monday, 13 December 2010
2010
中国交互设计体验日
Monday, 13 December 2010
2010
中国交互设计体验日
Monday, 13 December 2010
2010
中国交互设计体验日
activity 1:use a visualisation technique to sketch the current shopping behaviour using plastic, disposable shopping bags
Monday, 13 December 2010
2010
中国交互设计体验日
Weekly shopperLeaves from homeUses car Large purchaseShops with two kids
Daily shopperLeaves from homeNo car Shops every daySmall amountsShops alone
Ad hoc shopperNo planningVery small purchase
Monday, 13 December 2010
2010
中国交互设计体验日
future state behaviourthe vision for how people will behave in the future
Monday, 13 December 2010
2010
中国交互设计体验日
activity 2:sketch the designed, future state behaviour for shopping in which reusable, recyclable bags are used 100% of the timea) highlight emotional contextb) highlight alternative entry and exit points
Monday, 13 December 2010
2010
中国交互设计体验日
Weekly shopperLeaves from homeUses car Large purchaseShops with two kids
Daily shopperLeaves from homeNo car Shops every daySmall amountsShops alone
Ad hoc shopperNo planningVery small purchase
Monday, 13 December 2010
2010
中国交互设计体验日
transition state behaviourthe changes that are required to move from current state to future state
Monday, 13 December 2010
2010
中国交互设计体验日
activity 3:sketch the transitional shopping experience for the introduction of 'green' alternatives to plastic shopping bagsa) highlight dependencies and necessary pre-conditionsb) highlight points of influence
Monday, 13 December 2010
2010
中国交互设计体验日
Weekly shopperLeaves from homeUses car Large purchaseShops with two kids
Daily shopperLeaves from homeNo car Shops every daySmall amountsShops alone
Ad hoc shopperNo planningVery small purchase
Monday, 13 December 2010
2010
中国交互设计体验日
thank youSteve Baty@[email protected]
Janna DeVylder@[email protected]
Iain Barker@[email protected]
www.meldstudios.com.au@wearemeld
Monday, 13 December 2010
2010
中国交互设计体验日
