Download - izaes bastante diver2205 system 4 account
![Page 1: izaes bastante diver2205 system 4 account](https://reader035.vdocuments.pub/reader035/viewer/2022062414/5ec732b6a9379114d959c7ce/html5/thumbnails/1.jpg)
![Page 2: izaes bastante diver2205 system 4 account](https://reader035.vdocuments.pub/reader035/viewer/2022062414/5ec732b6a9379114d959c7ce/html5/thumbnails/2.jpg)
Why speak with the media?
![Page 3: izaes bastante diver2205 system 4 account](https://reader035.vdocuments.pub/reader035/viewer/2022062414/5ec732b6a9379114d959c7ce/html5/thumbnails/3.jpg)
![Page 4: izaes bastante diver2205 system 4 account](https://reader035.vdocuments.pub/reader035/viewer/2022062414/5ec732b6a9379114d959c7ce/html5/thumbnails/4.jpg)
What is a media interview?
![Page 5: izaes bastante diver2205 system 4 account](https://reader035.vdocuments.pub/reader035/viewer/2022062414/5ec732b6a9379114d959c7ce/html5/thumbnails/5.jpg)
A media interview is a call or meeting with a reporter or editor for print,
online, radio or television news. These calls can focus on a range of topics,
including company strategy, industry trends or topics that the reporter is
covering.
Most reporters are looking for information that no one else has published, so it pays to do your
homework.
![Page 6: izaes bastante diver2205 system 4 account](https://reader035.vdocuments.pub/reader035/viewer/2022062414/5ec732b6a9379114d959c7ce/html5/thumbnails/6.jpg)
Understand your audience.Research the reporter.Prepare to discuss your story.Gather supporting elements.
![Page 7: izaes bastante diver2205 system 4 account](https://reader035.vdocuments.pub/reader035/viewer/2022062414/5ec732b6a9379114d959c7ce/html5/thumbnails/7.jpg)
![Page 8: izaes bastante diver2205 system 4 account](https://reader035.vdocuments.pub/reader035/viewer/2022062414/5ec732b6a9379114d959c7ce/html5/thumbnails/8.jpg)
![Page 9: izaes bastante diver2205 system 4 account](https://reader035.vdocuments.pub/reader035/viewer/2022062414/5ec732b6a9379114d959c7ce/html5/thumbnails/9.jpg)
Know your message.
Stick with two or three key talking
points. Stay concise.
![Page 10: izaes bastante diver2205 system 4 account](https://reader035.vdocuments.pub/reader035/viewer/2022062414/5ec732b6a9379114d959c7ce/html5/thumbnails/10.jpg)
![Page 11: izaes bastante diver2205 system 4 account](https://reader035.vdocuments.pub/reader035/viewer/2022062414/5ec732b6a9379114d959c7ce/html5/thumbnails/11.jpg)
.
![Page 12: izaes bastante diver2205 system 4 account](https://reader035.vdocuments.pub/reader035/viewer/2022062414/5ec732b6a9379114d959c7ce/html5/thumbnails/12.jpg)
On or off the record, be cautious of what you tell a
reporter.Never say anything you
would not want to see in print.
![Page 13: izaes bastante diver2205 system 4 account](https://reader035.vdocuments.pub/reader035/viewer/2022062414/5ec732b6a9379114d959c7ce/html5/thumbnails/13.jpg)
Editors may ask you to review a quote for accuracy but never ask to review the complete article. That’s
a big no no.
![Page 14: izaes bastante diver2205 system 4 account](https://reader035.vdocuments.pub/reader035/viewer/2022062414/5ec732b6a9379114d959c7ce/html5/thumbnails/14.jpg)
![Page 15: izaes bastante diver2205 system 4 account](https://reader035.vdocuments.pub/reader035/viewer/2022062414/5ec732b6a9379114d959c7ce/html5/thumbnails/15.jpg)
An interview should be a two-way
conversation. Do not cut off a reporter, and
make sure she can digest everything you
have said.
![Page 16: izaes bastante diver2205 system 4 account](https://reader035.vdocuments.pub/reader035/viewer/2022062414/5ec732b6a9379114d959c7ce/html5/thumbnails/16.jpg)
Stop for a few seconds to think before continuing.
Keep your speech at an even rate.
Take a breather.
![Page 17: izaes bastante diver2205 system 4 account](https://reader035.vdocuments.pub/reader035/viewer/2022062414/5ec732b6a9379114d959c7ce/html5/thumbnails/17.jpg)
Mastering the art of a media interview isn’t difficult, but it
does require practice.
Follow these tips and you can join
the ranks of interview rockstars.
![Page 18: izaes bastante diver2205 system 4 account](https://reader035.vdocuments.pub/reader035/viewer/2022062414/5ec732b6a9379114d959c7ce/html5/thumbnails/18.jpg)
We’re here to help.
![Page 19: izaes bastante diver2205 system 4 account](https://reader035.vdocuments.pub/reader035/viewer/2022062414/5ec732b6a9379114d959c7ce/html5/thumbnails/19.jpg)