Download - Japanese Storefront Design
日本店面设计
曲金玲
编
杨春玲
译
JAPA
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About the Author
Qu Jin-Ling
1998/4-2002/3
Bacholer
School of Economics
Hiroshima University of
Economics in Japan
2002/4-2004/3
MBA
School of Economics
Ritsumeikan University in Japan
Phone/Fax: +81454794033
Email: [email protected]
DESIGN MEDIA PUBLISHING
LIMITED
Edited by Jinling Q
uTranslated by C
hunling Yang
DESIGN MEDIA PUBLISHING LIMITED
Edited by Jinling Qu Translated by Chunling Yang
DESIGN MEDIA PUBLISHING LIMITED
Edited by Jinling Qu Translated by Chunling Yang
002 003
CONTENTS
004/ Preface
006/ Brand Store
108/ Bags, Shoes and Hats
128/ Jewelry Shop
154/ Watch and Spectacles
170/ Cosmetics
184/ General Category
206/ Japanese Restaurants
214/ Chinese Restaurants
228/ The Restaurants Inside
236/ Cafés and Bakery
004 005
Japanese Characteristic Storefront
PREFACE
Storefront design is a comprehensive art form, which consists of architecture, decoration, and surrounding landscape. The commercial area in Japan is a place where exchanges of culture and commerce are active between Japan and the West, and where both pop design and Japanese style can be found. Storefronts play an important role in attracting customers by adding characteristics and charms to the shops. Every detail in designs such as layout, colors, lighting, advertisement drawing,logo design, or huge display cases, will directly lead to perfection and become important elements that capture fashionable Japanese styles, regardless of which kind of design styles. Success in storefront design is dependent on many factors, such as how to emphasize the brand identity in the most effective way, how to raise the brand competitiveness and how to play up to consumer psychology. A well designed storefront can identify the value of its own and elegantly raise the brand's profile, develop an enjoyment of shopping experience and stimulate purchase through visual appeal.
In this book, listed are the storefront designs of many world's top brands and distinctive stores in upscale shopping districts in Japan. The features of Japanese storefront design are summarized from the aspects of structure, materials and styles.
Ginza resembles a contemporary art gallery that exhibits the architectural works of world-renowned artists from Japan and other countries. It is all the rage among young generation who pursue fashionable products, and is always considered as the fashion area of Tokyo. Futurism with quirkiness and carelessness is the main theme in some designers' brands, flaunting freedom, sharpness and flamboyance. One of the best examples belongs to the fashion heavyweight Giorgio Armani. The Ginza Tower is a 13-story building decorated with bamboo shoots encased in transparent glass. This building of western luxury brand is infiltrated with traditional oriental humanism. In the evening, 'bamboo leaves' are illuminated with pink lights, which is spectacular. This type of stores with towering buildings are suitable for the limited space in Japan, but interestingly clash with the mild and containing personality of Japanese islanders.
The store window space is one of the most important elements the designers need to deal with and it is used to grab the attention of passers-by. Meanwhile, an excellent store window design is critical in storefront design, reflecting store positioning and the characteristics of brands. Glass is commonly used for doors and windows. Many stores even install glass façade, creating an open environment and allowing views between interior and exterior at all times. The use of glass brings high transparency with special visual effects under influence of lighting inside and neon outside. Prada flagship store located on Omotesando in Tokyo is an unconventional 6-story building covered with diamond shaped glass panes. The steel frame is softened by curved glass. In twilight, the framework resembling fish scales is striking.
Another trend is to highlight brand's features by store designs. The Chanel building is what first comes to mind for most people when they think of Ginza. This 10-story palace of glass is the biggest Chanel store in the world with 56 meters in height. The shiny glass reflects the busy street. Peter Marino, an American architect, got inspiration from Chanel's signature tweed and incorporated it into his design. No matter how near or far, the features of the brand will be obviously seen and be associated with the brand. Dior Ginza is also a high-rise building, which is gentle and rather understated. It is completed with two layers of aluminum finished with fluorocarbon paint. The outer layer is perforated to reveal the illuminated inner skin. The exterior design recapitulates the brand's signature Cannage pattern. Kazuyo Sejima, the Pritzter Prize winning designer, described that a woman dress made it!
In contrast to luxury consumption, simple and natural style is valued by mass consumer culture. Stores which target to this type of consumers are relatively small in scale without complicated decoration. And they are usually very affinitive and at ease. Glass door and wide windows are commonly seen. Uniform tone is utilized to emphasize store integrity due to limited space. Moreover, mannequin is a must to demonstrate products and attract consumers. Shoe shops, beauty salons and bakeries, are also involved in a similar style.
Far from modern makeovers, the traditional Japanese storefront design represents the unique Japanese civilization. Thriftiness is honored and naturalism is appreciated in Japan. Many specialty stores, variety stores and restaurants are still loyal to Japanese traditions. They amiably blend tradition with modernity of contemporary Japan. These stores are usually small and earthy, but with a touch of elegance. Wood frames are preferred over industrialized synthetic materials. Patriotism is addressed in store design as well. Sakura, lantern and calligraphy are characteristic. The traditional Japanese restaurants have developed a true food culture. They opt for top-quality cuisine and merit a fine combination of color, shape and taste. Sashimi, Sake and tatami are basic elements or symbols of Japan, which are transformed into outer visual expression.
Moreover, Japanese people have a special way of thinking and taste of aesthetics—efficiency is emphasized in Japanese culture. Therefore, here come mini restaurants! Even though the accommodation is very limited, the atmosphere is relaxing. After a day's work, the peace of mind can be achieved by dining in a small, quiet and comfortable restaurant.
Japanese nationality and personality influence the storefront design. The best example is the red lantern restaurants. As the name says, a string of red lanterns are hung under eaves, which create a cozy environment. This type of restaurants has been retained as part of the historical evolution. They are built with wood, curtains hung over the doorway. And the customers have to bend their heads to get in. The setting is not lavish but simple and down to earth. This reflects Zen, a major aesthetic trend in Japan. Fake food samples are displayed by the windows. These are the best advertisement.
Lastly, some Chinese restaurants in Japan are also introduced. They are mainly located in Chinatown of Yokohama. The Chinese style is distinctive. The wooden structure is symmetrical, with upright post, crossbeam, and purlin.
006 007
GIORGIO ARMANIGinza,Tokyo
Brand Store
008 009
BURBERRYOmotesando,Tokyo
Brand StoreBrand Store GUCCIOmotesando,Tokyo
010 011
PRADAGinza,Tokyo
Brand StoreOmotesando,Tokyo
PRADABrand Store
012 013
Brand Store CHANELOmotesando,Tokyo Ginza,Tokyo
Brand Store CHANEL
014 015
Brand Store WAKOGinza,Tokyo
016 017
Brand Store HUGO BOSSRoppongi,Tokyo
LOUIS VUITTONOmotesando,Tokyo
Brand Store
018 019
Brand Store miu miuShibuya,Tokyo
Brand Store ferragmoGinza,Tokyo
020 021
Brand Store Max&CoGinza,Tokyo
Brand Store ChanelOmotesando,Tokyo
022 023
Brand StoreOmotesando,Tokyo
MaxMaraShinjuku,Tokyo
Brand Store MaxMara
024 025
Brand Store Ermenegildo ZegnaOmotesando,Tokyo
026 027
Brand Store PUCCIGinza,Tokyo
Brand Store JUICY COUTUREHarajuku,Tokyo
028 029
Brand Store ZARAGinza,Tokyo Shinjuku,Tokyo
030 031
Brand Store H&MOmotesando,Tokyo Ginza,Tokyo
Brand Store H&M
032 033
Brand Store ALFRED DUNHILLGinza,Tokyo
Brand Store adidasRoppongi,Tokyo
034 035
Brand Store kate spadeShinjuku,Tokyo
036 037
Brand Store LANVINGinza,Tokyo
038 039
Brand Store JILLSTUARTHarajuku,Tokyo
Brand Store CHACOKGinza,Tokyo
040 041
Brand Store Paul StuartOmotesando,Tokyo
Brand Store HavvodsGinza,Tokyo
042 043
Brand Store MISSONIOmotesando,Tokyo
Brand Store HaiiodsYurakucho,Tokyo
044 045
Brand Store ROXYHarajuku,Tokyo
Brand Store QUIKSILVERHarajuku,Tokyo
046 047
Brand Store HARD WEARHarajuku,Tokyo
Brand Store SONIA RYKIELGinza,Tokyo
048 049
Brand Store APEOmotesando,Tokyo
Brand Store K·SWISSHarajuku,Tokyo
050 051
Brand Store Jubenile DelinguentShibuya,Tokyo
Brand Store UIN QLOShibuya,Tokyo
052 053
Brand Store collect+Point Harajuku,Tokyo
054 055
Brand Store AOKI'Ginza,Tokyo
Brand Store Candy SHarajuku,Tokyo
056 057
Brand Store banila co.Harajuku,Tokyo
Brand Store MARELLAOmotesando,Tokyo
058 059
Brand Store MARINA RINALDIShibuya,Tokyo
Brand Store TENSHODOGinza,Tokyo
060 061
GUILD PRIMEBrand StoreHarajuku,Tokyo
Brand Store MIZUNOOmotesando,Tokyo
062 063
Brand Store LEONARDGinza,Tokyo
Brand Store COME TOGETHERHarajuku,Tokyo
064 065
Brand Store Real BvoiceHarajuku,Tokyo
Brand Store TKHarajuku,Tokyo
066 067
Brand Store LRHarajuku,Tokyo
068 069
Brand Store KID BLUEHarajuku,Tokyo
Brand Store ROSE BUDHarajuku,Tokyo
070 071
Brand Store TOMORROWLANDShinjuku,Tokyo
Brand Store G2Harajuku,Tokyo
072 073
Brand Store COTOOHarajuku,Tokyo
074 075
Brand Store kisionOmotesando,Tokyo
Brand Store J!NSHarajuku,Tokyo
076 077
Brand Store KAMOShibuya,Tokyo
Brand Store MELSAGinza,Tokyo
078 079
Brand Store AND AShibuya,Tokyo
Brand Store ESTNATIONYurakucho,Tokyo
080 081
Brand Store SAYEGNSAGinza,Tokyo
082 083
Brand Store GALLARDA GALANTEOmotesando,Tokyo
Brand Store SHIPSJiyuugaoka,Tokyo
084 085
Brand Store JSGinza,Tokyo
Brand Store SEIBUGinza,Tokyo
086 087
Brand Store BHarajuku,Tokyo
Brand Store WaggyGinza,Tokyo
088 089
Brand Store OrenGinza,Tokyo
090 091
Brand Store NAOCOGinza,Tokyo
Brand Store PEACH JOHNGinza,Tokyo
092 093
Brand Store MaTSUYaGINZaGinza,Tokyo
094 095
Brand Store MaTSUYaGINZaGinza,Tokyo
096 097
Brand Store TOD'SOmotesando,Tokyo
098 099
Brand Store LacosteGinza,Tokyo
Brand Store Agnès b.Omotesando,Tokyo
100 101
Brand Store LOEWEGinza,Tokyo
Brand Store COACHGinza,Tokyo
102 103
Brand Store LESPORTSACGinza,Tokyo
Brand Store yashinoyaGinza,Tokyo
104 105
Brand Store FOREVER 21Ginza,Tokyo
Brand Store willeroy&boch Jiyuugaoka,Tokyo
106 107
Brand Store TORNADO MART Harajuku,Tokyo
108 109
crocsHarajuku,Tokyo
samantha thavasaOmotesando,Tokyo
Bags, Shoes and Hats Bags, Shoes and Hats
110 111
BerlutiGinza,Tokyo
S.T.DupontGinza,Tokyo
Bags, Shoes and Hats Bags, Shoes and Hats
112 113
a.testoni Ginza,Tokyo
comsoHarajuku,Tokyo
Bags, Shoes and Hats Bags, Shoes and Hats
114 115
CamuiGinza,Tokyo
Bags, Shoes and Hats
116 117
SEQUOIAHarajuku,Tokyo
WASHINGTON Ginza,Tokyo
Bags, Shoes and Hats Bags, Shoes and Hats
118 119
DIANAGinza,Tokyo
Y' SAC CSHarajuku,Tokyo
Bags, Shoes and Hats Bags, Shoes and Hats
120 121
kanemalsuGinza,Tokyo
CODE Harajuku,Tokyo
Bags, Shoes and Hats Bags, Shoes and Hats
122 123
SELECTED SHOE SHOPJiyuugaoka,Tokyo
naturalizerJiyuugaoka,Tokyo
Bags, Shoes and Hats Bags, Shoes and Hats
124 125
Samantha Vega CelebrityShinjuku,Tokyo
MOOE ET JACOMOHarajuku,Tokyo
Bags, Shoes and Hats Bags, Shoes and Hats
126 127
Bags, Shoes and Hats MBTHarajuku,Tokyo
polcadotHarajuku,Tokyo
Bags, Shoes and Hats
128 129
Jewelry Shop CartierGinza,Tokyo
130 131
Omotesando,Tokyo
CartierJewelry Shop
132 133
TIFFANY&Co.Shinjuku,Tokyo Ginza,Tokyo
TIFFANY&Co.Jewelry Shop Jewelry Shop
134 135
HARRY WINSTONGinza,Tokyo
Jewelry Shop
136 137
SWAROVSIGinza,Tokyo
Jewelry Shop
138 139
I-PRIMOShinjuku,Tokyo
CHAUMETShinjuku,Tokyo
Jewelry Shop Jewelry Shop
140 141
THE LAZARE DIAMONDGinza,Tokyo
blissOmotesando,Tokyo
Jewelry Shop Jewelry Shop
142 143
GINIA TANAKAGinza,Tokyo
Jewelry Shop
144 145
MIKIMOTOHarajuku,Tokyo
Jewelry Shop
146 147
XIN RI TANGGinza,Tokyo
WHITE BELLGinza,Tokyo
Jewelry Shop Jewelry Shop
148 149
DAMANIGinza,Tokyo
Samantha TiaraGinza,Tokyo
Jewelry Shop Jewelry Shop
150 151
WORLD COLLECTORSHarajuku,Tokyo
Ponte VecchioGinza,Tokyo
Jewelry Shop Jewelry Shop
152 153
MAUBOUSSINGinza,Tokyo
Jewelry Shop
154 155
Watch and Spectacles MONT BLANCGinza,Tokyo
OMEGAOmotesando,Tokyo
Watch and Spectacles
156 157
ROLEXGinza,Tokyo
swulchGinza,Tokyo
Watch and Spectacles Watch and Spectacles
158 159
TAGHEUER Ginza,Tokyo
Watch and Spectacles
160 161
LOCMANGinza,Tokyo
KAWAI Omotesando,Tokyo
Watch and Spectacles Watch and Spectacles
162 163
Fddi FddieHarajuku,Tokyo
RICHARO ILLEGinza,Tokyo
Watch and Spectacles Watch and Spectacles
164 165
APGinza,Tokyo
ZoffOmotesando,Tokyo
Watch and Spectacles Watch and Spectacles
166 167
Iiomeganeten Optical
Representative Entrance
ISSEIDOHarajuku,Tokyo
Watch and Spectacles Watch and Spectacles
168 169
WATER TOWERGinza,Tokyo
BREITLINGJiyuugaoka,Tokyo
Watch and Spectacles Watch and Spectacles
170 171
Cosmetics shu uemuraOmotesando,Tokyo
Cosmetics SKIN FOODGinza,Tokyo
172 173
Cosmetics L'OCCITANEGinza,Tokyo
Cosmetics DHCShinjuku,Tokyo
174 175
Cosmetics PolaGinza,Tokyo
176 177
Cosmetics L'OCCITANEGinza,Tokyo
Cosmetics THE GINZAHarajuku,Tokyo
178 179
Cosmetics RMKHarajuku,Tokyo
Cosmetics OPENShibuya,Tokyo
180 181
Cosmetics ASHTotsuka,Yokohama Shibuya,Tokyo
Cosmetics ASH
182 183
Cosmetics CARIHShinjuku,Tokyo
Cosmetics UR CASTLEHarajuku,Tokyo
184 185
VERETUGinza,Tokyo
AppleGinza,Tokyo
General Category General Category
186 187
YamahaGinza,Tokyo
General Category
188 189
Fukuya BookstoreGinza,Tokyo
HARAJUKU TOGASHAOmotesando,Tokyo
General Category General Category
190 191
maturiteHarajuku,Tokyo
NissanGinza,Tokyo
General Category General Category
192 193
AudiHarajuku,Tokyo
General Category
194 195
HSBCGinza,Tokyo
TOKIO MODE CENTER BUILDINGHarajuku,Tokyo
General Category General Category
196 197
CITI BANKGinza,Tokyo
ANNIVERSAIREGinza,Tokyo
General Category General Category
198 199
Disnep storeShinjuku,Tokyo
DUOGinza,Tokyo
General Category General Category
200 201
GAME TAITO STATIONShinjuku,Tokyo
General Category
202 203
KaraokeShinjuku,Tokyo
PINK DRAGONShinjuku,Tokyo
General Category General Category
204 205
General Category THE BARKERYGinza,Tokyo
Harness·Dogsakuragicho,Yokohama
General Category
206 207
RangetsuGinza,Tokyo
YoshimuneGinza,Tokyo
Japanese Restaurants Japanese Restaurants
208 209
TeppanyakiTotsuka,Yokohama
Omusubi DessertJiyuugaoka,Tokyo
Japanese Restaurants Japanese Restaurants
210 211
Sea Food Kimuraya Restaurant Ginza,TokyoGinza,Tokyo
Japanese Restaurants Japanese Restaurants
212 213
Japanese Restaurants Japanese Restaurants Globefish Sea Food Shibuya,Tokyo
Beer House Shibuya,Tokyo
214 215
Chinese Restaurants Fu Man yuanChinatown,Yokohama
Chinese Restaurants Guang Xiang jiChinatown,Yokohama
216 217
Chinese Restaurants Hua Sheng louChinatown,Yokohama
Chinese Restaurants Jing Zhen louChinatown,Yokohama
218 219
Chinese Restaurants Guang Dong Restaurant Chinatown,Yokohama
Chinese Restaurants Hua Fu RestaurantChinatown,Yokohama
220 221
Chinese Restaurants Cai XiangChinatown,Yokohama
Chinese Restaurants San Guo zhiChinatown,Yokohama
222 223
Chinese Restaurants Jing Hua louChinatown,Yokohama
Chinese Restaurants Du JiChinatown,Yokohama
224 225
Chinese Restaurants Wan Zhen louChinatown,Yokohama
Chinese Restaurants Dalian Dumpling RestaurantChinatown,Yokohama
226 227
Chinese Restaurants Wu Gu feng dengChinatown,Yokohama
Chinese Restaurants Jun Cang geChinatown,Yokohama
228 229
Okuu Korean FoodYokohama
GrillGinza,Tokyo
The Restaurants Inside The Restaurants Inside
230 231
Western-style FoodOdaiba,Tokyo
MOUMOU dessert Ginza,Tokyo
The Restaurants Inside The Restaurants Inside
232 233
Indonesia food Odaiba,Tokyo
Kazuyuki japanese food Odaiba,Tokyo
The Restaurants Inside The Restaurants Inside
234 235
The Restaurants Inside Korean FoodOdaiba,Tokyo
The Restaurants Inside Japanese Food Odaiba,Tokyo
236 237
Cafés and Bakery colombinGinza,Tokyo
EdinburghShibuya,Tokyo
Cafés and Bakery
238 239
Cafés and BakeryShibuya,Tokyo
PIAZZA ECO.FARM CAFFHarajuku,Tokyo
ANNIVERSA.RE.CAFF Cafés and Bakery
240
Cafés and Bakery hotel com'sGinza,Tokyo