Download - Job Creators Network Presentation
The War on Small Business:Fighting Back Through Education
Alfredo OrtizPresident and CEO
Job Creators Network
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“I'm supporting this organization. I think it has better
odds of success than other efforts I've seen for
promoting free enterprise. Also I never thought in my
lifetime, private industry would have found itself in
the defensive position it's in today.”
— Michael Mansfield, CEO Mansfield Oil
Who We Are
Co-founded by entrepreneurs like The Home Depot co-founder Bernie Marcus, we help job creators across the country to inform and inspire their employees.
Our goal is to help job creators educate America’s hard working people on how government policy impacts their pocketbooks and livelihoods.
We are the voice of America’s makers, thinkers and doers that has been lost in the debate locally and across our nation.
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OUR MISSIONInvolve employers in
defending free enterprise
Inform employees how bad
government policies
hurt good people
Inspire and motivate employees to
become more educated citizens
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Getting the Message Out
Media CEOs
Represent different
industry areas
(Fortune 1000,
1000+ Employees)
Audiences:
Media & Public
Employees
E2ECEOs
E2E
CEOs
(<1000 Employees)
Audiences:
Employees whose
employers have
agreed to E2E
Social
Media
(>1000 Employees)
Audiences:
General public
within targeted
states
Air Ground Internet
Three Legged Stool Strategy
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JCN CEOs Getting the
Message Out
Job Creators Network CEOs Dough Haugh, Carlos Gazitua and
Stephen Bienko talk to Fox Business Network about December's jobs
numbers and what really matters to job creators across the country.
Job Creators Network CEOs Heidi Ganahl, Laura Kozelouzek, and Adam Robinson, discuss the
November jobs report on Fox Business' "Closing Bell."
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Developing Relevant and Targeted E2E Content by Industry
HealthcareRichard Jackson
Jackson Healthcare
HospitalityMike Leven
GA Aquarium
RetailBernie Marcus
The Home Depot
EnergyDough Haugh
Mansfield Energy
TechnologyBiju Kulathakal
Redbox
Content will show how issues such as minimum wage, NLRB, ACA impact specific industry, jobs and employees
Financial Services
Steven LangmanRhone Group
InsuranceSteven Bonner
Cancer Treatment Centers of America
RestaurantsAndy PuzderCKE/Hardees
FranchiseShelley Sun
Bright Star CareManufacturing
Education: Robert Luddy, Captive Aire
Education: Robert Luddy, Captive Aire
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E2E Program
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E2E Issue Areas
Taxes
Government
Overreach Healthcare Energy
Civic and
Economic Literacy
Debt & Deficit Education
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E2E Tools
Dedicated employee website
Townhall scripts
Videos
Snapshotz
Workplace posters
Social media (Facebook, Twitter, LinkedIn)
Offline – Printables
Spanish Translation
RELATABLE, UNDERSTANDABLE, ACTIONABLE
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Information Station 3.0
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Kitchen Table Economics:
New look on InformationStation.org
Blog Posts- “News You Can Use”
that provides practical information
and resources
Kitchen Table Economics
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Snapshotz
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Videos
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E2E Proof of Concept
Scott Verner, president & CEO, allowed JCN to poll nearly 300
employees.
The employees were asked their opinions regarding the
Affordable Care Act and other economic issues.
Polling was done anonymously through 3rd Party Research
House Equation Research and Illumina Insights and Strategy.
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A baseline poll was conducted in the summer, before employees
were exposed to E2E content.
A final poll was conducted in early November, after roughly half of
the survey respondents had been exposed to E2E content.
MOVING THE DIAL: Respondents in the final survey who had been
exposed to E2E content demonstrated a substantial shift in their
opinions over a wide range of issues.
E2E Proof of Concept
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E2E: Content Value
The content was rated both “interesting” and “informative”.
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E2E: Moving the Dial and
Changing Attitude
Agree: American families spend less
on energy bills because we can tap
domestic coal, oil and natural gas
resources ...
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E2E: Moving the Dial
A large majority of employees surveyed voted in Nov 4 mid term election (total turnout for all Florida voters that day was reportedly just 43 percent)…
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E2E: Moving the Dial
Of those who did vote in the mid term election, more than one in four reported JCN E2E materials influenced how they voted…
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E2E: Future Employer
Proof of Concept
Mansfield Oil 600 employees – Will replicate the professional survey and
methods used for NIPRO.
Employees will be surveyed before program begins to gain a
“baseline” understanding of their views and knowledge.
President Dough Haugh will conduct initial town hall for all 600
employees on Feb 27.
Employees will receive survey and then be exposed to JCN
materials, replicating what occurred with NIPRO, with final
survey to measure change of attitude.
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Notable and New JCN Member
Companies
Employers currently on track to implement E2E include…
Las Vegas Sands: Will implement E2E program at Las Vegas and Pennsylvania locations.
Jackson Healthcare: 75 corporate employees. Will conduct their own internal survey both after a CEO town hall and then following exposure to JCN materials. Results will be shared with JCN.
White Castle: Privately held, corporate owned stores. Developing implementation plan. Launch date 4/1/15.
CKE – Hardees: Implementing E2E at corporate headquarters. CEO Andy Puzder will encourage franchisees in key states to implement.
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Coalition Partners
Advancing E2E
Over 50 key industry and demographic
associations aggressively partnering with JCN to
push out E2E content
to members.
Over 2.3 million member contacts with potential
employee reach of nearly 60MM
Strong partnerships with associations leads to
strong pipeline for future E2E companies through
CEO contacts and referrals
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Coalitions Will Support E2E Efforts Targeting Key Demos
JCN continues to build bridges with specialized business groups connected to Hispanic, Women and Entrepreneur organizations.
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National Women’s Coalition
Co-Chairs: Carly Fiorina and Heidi Ganahl
With: Dawn Sweeney, President National Restaurant Association
Women owned business make up the fastest growing segment of the American economy
JCN's National Women's Coalition (NWC) focuses on giving an added voice to women business leaders
NWC board members will help raise awareness about the impact of government policies through op-eds,
speaking engagements, media interviews, CEO events, recruiting for E2E
Board membership being built and will be formalized by end of 1st quarter
Announced Partnership with
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NLRB Campaign
Government Overreach:
NLRB Campaign
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NLRB General Counsel joint employer ruling on franchised businesses has the potential to kill a huge job creation system that has been very successful in America: nearly $1 trillion in GDP and over 9 million direct jobs and millions more indirect.
Ruling would especially hurt minority and female owned businesses. (1 in 5 franchised businesses are owned by a minority.)
JCN commits to campaign to bring light to issue with campaign that was started in Q4 with January launch date.
Government Overreach:
NLRB Campaign
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NLRB Campaign Launch
Initial Launch
Campaign began morning after the President’s SOTU.
Full-page print ads in Roll Call and the Washington, D.C. edition of the Wall Street Journal.
Commercial shown on all four cable news stations in Washington, D.C. during morning news programs.
Website and social media outreach.
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NLRB Campaign
DefendMainStreet.com
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NLRB Coverage
Op-eds placed in National Review online, Albuquerque Journal, Colorado Springs Gazette, Greenville News, Concord Monitor, Palm Beach Post, Tampa Tribune, Las Vegas Review Journal
Stories in The Hill, Investors Business Daily, Daily Caller, and Breitbart.com
Radio interviews in St. Louis
Social media attention from partner organizations, IFA, NRA, and AAOHA
More than 10,000 people either went to the website or watched one of our videos
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Franchisee Fridays
Public Rallies at NLRB Regional Offices
First event on March 6th in Tampa, with future events planned for Atlanta, Chicago and Philadelphia
Events include mobile billboards, radio ads, pickets and a press conference
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Strong Partnerships
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Strong Partnerships
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Strong Partnerships
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JCN is part of the IFA’s Coalition to Save Small Business
Attacks
The Left-wing Center for Media Democracy attacks JCN and IFA
Coverage byDaily Caller
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Key Players in theNLRB Campaign
Heidi Ganahl Michael Lotito
Founder and CEO of Camp Bow Wow.
Camp Bow Wow boasts more than 150
franchises, and is the largest pet care franchise
in the US.
Camp Bow Wow is one of the largest woman-
led franchises and an $80 million leader in the
$53 billion United States pet sector.
Ms. Ganahl also heads up Bow Wow Buddies
Foundation, a non-profit organization dedicated
to improving the lives and health of dogs.
Co-Chair of Littler’s Workplace Policy institute.
A former chair of the Society of Human Resource
Management (SHRM).
Michel has testified before the U.S. House of
Representatives, the U.S. Senate, the NLRB, and
the EEOC.
Has written numerous articles on issues of
concern, and is a regular media contributor.
He serves as labor counsel to the IFA.
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