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John LockJohn LockDirector, 2012 OfficeDirector, 2012 OfficeUniversity of East LondonUniversity of East London
LondresLondres 20122012
PolPolticatica nasnas NaesNaesOlmpicasOlmpicas
London 2012 Games andLondon 2012 Games and
Policy in Olympic NationsPolicy in Olympic Nations 11
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University of East LondonUniversity of East London
Uma universidade que participaUma universidade que participana construo da localidadena construo da localidade--involvida em regenerao urbanainvolvida em regenerao urbana
atravs de pesquisa, ensino,atravs de pesquisa, ensino,parcerias e desenvolvimentoparcerias e desenvolvimento
A placeA place--shaping universityshaping university engaged inengaged inregeneration through scholarship, teaching,regeneration through scholarship, teaching,partnership and developmentpartnership and development
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University of East LondonUniversity of East London
Olympic ParkOlympic Park
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University of East LondonUniversity of East London
17,000 estudantes (5 do Brasil!)17,000 estudantes (5 do Brasil!)117,000 students7,000 students from 120 countries (five from Brazil!)from 120 countries (five from Brazil!)
Incluindo 7,000 de Londres LesteIncluindo 7,000 de Londres LesteIncluding 7,000 east LondonIncluding 7,000 east London
60% de minorias tnicas60% de minorias tnicas60% ethnic minority60% ethnic minority
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University of East LondonUniversity of East LondonImpacto econmico no ReinoImpacto econmico no Reino
Unido 0.8 bilies de reaisUnido 0.8 bilies de reaisUKUK economic impacteconomic impact -- 0.3bn0.3bn
78%78% dada pesquisapesquisa dede qualidadequalidadeinternacionalinternacional78% of research rated internationally recognised78% of research rated internationally recognised
3. no Reino Unida para o ensino3. no Reino Unida para o ensino distncia distnciaThird in UK for distance learningThird in UK for distance learning
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Our Olympic/Our Olympic/ParalympicParalympic goalsgoals
Host USOC in GamesHost USOC in Games--timetime
Use the Olympic Park for sportUse the Olympic Park for sport
Enhance research andEnhance research andscholarshipscholarship
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11.. A aproximao aos Jogos e ao LegadoA aproximao aos Jogos e ao LegadoAApproach to Games & Legacypproach to Games & Legacy
LondresLondres 2012 e2012 ePolPolticatica ddasas NaesNaes OlmpicasOlmpicasLondon 2012 Games and Policy in Olympic NationsLondon 2012 Games and Policy in Olympic Nations
2.2. Attudes polticas em relao aosAttudes polticas em relao aosJogosJogosPPolitical attitudes to Gamesolitical attitudes to Games
3. Questes a considerar3. Questes a considerarIssuesIssues
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EstEstdiodio [courtesy London 2012]
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Centro AquticoCentro Aqutico [courtesy London 2012]
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Parque OlmpicoParque Olmpico viso para 2014viso para 2014
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1. Aproximao aos Jogos e ao Legado1. Aproximao aos Jogos e ao LegadoApproach to Games & LegacyApproach to Games & Legacy
Olympadas e ParaolmpiadasOlympadas e ParaolmpiadasOlympics and ParalympicsOlympics and Paralympics
Realiza oRealiza oDeliveryDelivery
Alguns NmerosAlguns NmerosNumbersNumbers
GovernanaGovernanaGovernanceGovernance 1111
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Olympadas e ParaolmpiadasOlympadas e ParaolmpiadasOlympics and ParalympicsOlympics and Paralympics
Comit Olmpico Internacional (COI)Comit Olmpico Internacional (COI)e Comit Paraolmpico Internacionale Comit Paraolmpico InternacionalInternational Olympic Committee, InternationalInternational Olympic Committee, Internationalara ymp c omm eeara ymp c omm ee
Associo Olmpica Britnica eAssocio Olmpica Britnica e
British Olympic Association [BOA]British Olympic Association [BOA],,ParalympicsGBParalympicsGB
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RealizaoRealizaoDeliveryDelivery
Olympic Delivery Authority [ODA]Olympic Delivery Authority [ODA]
orgo estatutrioorgo estatutriostatutory bodystatutory body
constri os estdios e infraestruturasconstri os estdios e infraestruturasbuilds the venuesbuilds the venues
Comit Organizador dos Jogos Olmpicos eComit Organizador dos Jogos Olmpicos eParaolmpicosParaolmpicos [LOCOG][LOCOG]London Organising Committee of the Olympic Games andLondon Organising Committee of the Olympic Games andParalympic Games [LOCOG]Paralympic Games [LOCOG]
companhia privadacompanhia privadaprivate companyprivate company
organiza os jogos prpriamente ditosorganiza os jogos prpriamente ditos
runs the Gamesruns the Games 1313
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Alguns NmerosAlguns NmerosNumbersNumbersR$25.2 bilhes de investimentosR$25.2 bilhes de investimentos
pblicospblicos9.325bn public funding9.325bn public funding
R$25.2 bilhes de contratosR$25.2 bilhes de contratosassinados por ODA e LOCOGassinados por ODA e LOCOG6bn contracts procured by ODA and LOCOG6bn contracts procured by ODA and LOCOG
98% dos fornecedores da ODA98% dos fornecedores da ODAesto baseados no Reino Unidoesto baseados no Reino Unido98% of ODA suppliers based in UK98% of ODA suppliers based in UK
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GovernanaGovernanaGovernanceGovernance Concelho de Administrao OlmpicoConcelho de Administrao OlmpicoOlympic BoardOlympic Board
Ministro dos Jogos OlmpicosMinistro dos Jogos OlmpicosOlympic MinisterOlympic Minister-- Prefeito de Londres,Prefeito de Londres,
Mayor of London,Mayor of London,
-- Presidentes de LOCOG e BOAPresidentes de LOCOG e BOAChair of LOCOG, Chair of BOAChair of LOCOG, Chair of BOA
Executivo Olmpico GovernamentalExecutivo Olmpico GovernamentalGovernment Olympic ExecutiveGovernment Olympic Executive
responde ao Ministro dos Jogosresponde ao Ministro dos Jogosresponsible to Olympic Ministerresponsible to Olympic Minister
responsvel por manter jogos dentro do horrio eresponsvel por manter jogos dentro do horrio eoramento e valorizar os investimentos pblicosoramento e valorizar os investimentos pblicosGames on time, on budget, value for moneyGames on time, on budget, value for money
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Five host boroughsFive host boroughs
Olympic Park Legacy CompanyOlympic Park Legacy Company owned b Government andowned b Government and
Mayor of LondonMayor of London
Five Host BoroughsFive Host Boroughs
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2. Political attitudes to Games2. Political attitudes to Games
Not Left v RightNot Left v Right
Policy v MediaPolicy v Media
Public interest v Olympic brandPublic interest v Olympic brand
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Not Left v RightNot Left v Right
Common political objectiveCommon political objective regeneration of east Londonregeneration of east London
From Ken Livingstone to BorisFrom Ken Livingstone to BorisJohnsonJohnson no importantno importantdifferencedifference
2010 General Election2010 General Election not annot anissueissue
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London v CountryLondon v Country
Diverting investmentDiverting investment
(although east London(although east Londondeprivation worst in England)deprivation worst in England)
Old v new economies andOld v new economies andculturescultures
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Policy v MediaPolicy v Media
Political sensitivity is cost andPolitical sensitivity is cost andbenefitbenefit
Media looking for negativeMedia looking for negativestoriesstories
Millennium Dome / O2Millennium Dome / O2 mediamediasuccess = failure, politicalsuccess = failure, politicalfailure = success!failure = success!
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3. Issues3. Issues
A Great GamesA Great Games
ConvergenceConvergence
Knowns and unknownsKnowns and unknowns
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A Great GamesA Great Games
Olympic and Paralympic GamesOlympic and Paralympic Gamesseen to be successfulseen to be successful touchstone of reputation fortouchstone of reputation for
Londons LegacyLondons Legacy
Interconnectedness ofInterconnectedness of
implementation then Gamesimplementation then Gamesthen Legacythen Legacy
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Immediate impactImmediate impact
Renewal of placeRenewal of place
VolunteersVolunteers
Public opinionPublic opinion
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ConvergenceConvergence
Within 20 years theWithin 20 years thecommunities who host thecommunities who host the2012 Games will have the2012 Games will have the
same social and economicsame social and economicchances as their neighbourschances as their neighboursacross London. Strategicacross London. Strategic
Regeneration Framework ofRegeneration Framework ofFive Host Boroughs, Mayor ofFive Host Boroughs, Mayor ofLondon, Government.London, Government.
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Knowns and UnknownsKnowns and Unknowns
Technology adoptionTechnology adoption
,,
economy, cultureeconomy, culture
The world is everything that isThe world is everything that isthe case [Wittgenstein]the case [Wittgenstein]
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BrasilBrasil United KingdomUnited Kingdom
2012 London2012 London2014 Brasil2014 Brasil
2018 England?2018 England?
And...And...
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In the details...In the details...
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