Download - Karthik _BKB0909007
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Karthik H JBKB0909007
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The Reliance Group, founded by Dhirubhai H. Ambani
(1932-2002), is India's largest private sector enterprise,with businesses in the energy and materials valuechain.
Group's annual revenues are in excess of US$ 44
billion.T
he flagship company, Reliance IndustriesLimited, is a Fortune Global 500 company and is thelargest private sector company in India.
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Reliance was founded by the Indian industrialistDhirubhai Ambani in 1966.
Ambani has been a pioneer in introducing financialinstruments like fully convertible debentures to theIndian stock markets.
Ambani was one of the first entrepreneurs to draw
retail investors to the stock markets. Though the company's oil-related operations form the
core of its business, it has diversified its operations inrecent years. After severe differences between the
founder's two sons, Mukesh Ambani and Anil Ambani,the group was divided between them in 2006.
In September 2008, Reliance Industries was the onlyIndian firm featured in the Forbes's list of "world's 100most respected companies
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"Growth has no limit at Reliance. I keep
revising my vision.Only when you can dream it, you can do it."
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Reliance Mobiles Reliance Communications
Reliance Jewelry
Reliance Broadband Reliance Petroleum
Reliance Fresh Food
Reliance Foot Wears
Reliance Cosmetics
Reliance wooden toys
Reliance DTH service
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Reliance BIG TV is a DTH satellite televisionprovider in India based in Navi Mumbai, usingMPEG-4 digital compression technology,transmitting using MEASAT-3 91.5east.
It is the 5th DTH service launched in India. BIG TV started operations from 19 August 2008
with the slogan "TV ho Tho BIG Ho" ("If youhave a TV, make it BIG").
It currently offers close to 200 channelsandmany interactive ones, 32 cinema halls (i.e. PayPer View Cinema Channels) as well as many
Radio channels.
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The company plans to increase the number ofchannels in the near future to 400 and beginHigh Definition (HD) broadcast
It is the first Pan-India DTH provider that usesMPEG-4 for broadcasting.
Reliance BIG TV's retailer network is spreadacross 100,000 outlets in 6,500 towns in India.
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Dish TV
Tata Sky
Sun Direct
Airtel Digital Tv
Videocon d2h
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Dish TV
Dish TV is the first private DTH satellite television providerin India, using MPEG-2 digital compression technology,transmitting using NSS Satellite at 95.0.
Dish TV is a division of Zee Network Enterprise (Essel GroupVenture).
EGV has national and global presence with business interests inmedia programming, broadcasting & distribution, specialitypackaging and entertainment.
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Tata Sky
Tata Sky is a DTH satellite television provider in India, usingMPEG-2 digital compression technology, transmitting using
INSAT 4A at 83.0. Tata Sky is a JV between the TATA Group and STAR.
The TATA Group is one of India's largest and most respectedbusiness conglomerates. It comprises 93 operating companies inseven business sectors and diversified group: information systems
and communications, engineering, materials, services, energy,consumer products and chemicals.
Tata Sky was selected as a SUPER BRAND for the year 2009-2010by an independent and voluntary council of experts known asSuper brands Council. It is the only Indian DTH to have won thisdistinction.
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Sun Direct
Sun Direct is a DTH satellite television provider in India, usingMPEG-4 digital compression technology, transmitting using
INSAT 4B at 93.5E. It is the country's first MPEG 4 technology DTH service provider.
Sun Direct uses the latest MPEG-4 based technology to increasebroadcast capacity.
Sun Direct provide next-generation services in fast-growing and
emerging markets quickly and efficiently.
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Airtel Digital TV
Airtel Digital TV is a DTH (Direct to Home) service from BhartiAirtel. It uses MPEG-4 digital compression with DVB-S2technology, transmitting using INSAT 4CR 74E
Airtel digital TV is now amongst the fastest growing DTH brandsin the country and is available across 5000+ towns in India.
It has also been ranked as the best DTH service by LivingDigital magazine.
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Strengths Leads in introducing new packages and services
Customer service Innovative product offering different offers Innovative technology has implementedWeakness Litigation due to issues related to sports channel which is lost Does not offer free set top box like Dish TV
Does not have more distribution shops in citiesOpportunities Increasing in the geographical boundaries with rural market
untapped Expansion of distribution network through exclusive stores Interactive advertising
Value added services are gaining steamThreats Cap on foreign investments Other entry of DTH service with its own set top box Dependency on CPE suppliers to some extent
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Strengths
Dish TV was the first private entrant in the DTH which gave themadvantage of higher market share
Dish TV has a strong presence all across the geography of indiawith consumers and pocket friendly gamut of services
Weakness
The subscriber acquisition cost is still very high
Confusing channel packaging for beginner users
Opportunities
Growing demand for quality of service in the form of DTH overcable
Threats Cap on investment
Other companies may enter DTH by building its own set top box
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Strengths
Leveraging on brandT
AT
A and high brand recall Technological expertise with newscorps DTH arm sky
Superior picture quality
Customer service
Weakness
Second mover after dishT
v who captured market share Cannot match free service like DD
Opportunities
Larger disposable incomes with india
Increase in number of TV sold
Interactive advertising-tie up of with samsungThreats
Increasing competition internally
IPTV provides superior technology if implemented
High dependence for transponders on ISRO
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Strengths
First DTH provider to provide a universal remote
Offers hosts of interactive services
Highest set top box memory-meaning more interactive application
Weakness
Late entrant most of the market has already been captured by otherplayers
The price is comparatively higher than any other DTH playersOpportunities
3G service
Only service provider to support black berry wireless solutions, iphone
Threats
Competition Technological constraints
Vulnerable to recession
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Reliance Big TV More Focuses On Their Product Promotion And
Innovation In The Technology For Their Product. So, They ShouldAlso Deliberate On The Services Like, TATA Sky Provides TheInteractive And Active Service, Stock Ticker Etc.
They Should Also Concentrate On The Development Of MarketBy Their Distribution Channel Or The Sales After Service.
They Should Focus On The Development Of Rural Market AsThey Have Strong Back Up Of Parents Company
India Is Having Tremendous Opportunity As More And MoreDiversify Population Is Having. There Is Untapped Market InUrban As Well As Rural Area. This helps to attract the more
consumers.
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