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CREATING VIDEO CONTENT FOR BRANDS Katie Jasiewicz www.KatiesCucina.com @KatiesCucina www.SewWoodsy.com @SewWoodsy
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Brands I’ve Worked With
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Who Creates Video? • Questions on video • Why video is important for brands • Top 3 Takeaways From This Session
1. Pitching to Brands 2. Basic Equipment 3. Creating & Hosting Videos
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Perfect Pitch • Pitching to Companies
• Have you worked with them before? • What value will you bring to their brand? • Have a plan to present.
• Companies Approach YOU • Is this the right fit? • What are they requiring of you? • What will they provide?
• Compensation vs. Free?
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Basic (Inexpensive) Equipment • Camera • Tripod • Audio • Lights
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Maximize Your Time • Outline video shoot
• Specific talking points • Sequence of filming • A roll vs. B roll
Image found on: http://acomp.stanford.edu/tutorials/storyboarding
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Editing & Hosting Video • Editing Programs
• iMovie • Adobe Premiere • Adobe Final Cut • Magix
• Royalty Free Music • SoundCloud • Jewelbeat.com • Premiumbeat.com
• Hosting Sites • YouTube • Vimeo • Metacafe • Viddler • Facebook • Instagram • Vine
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Building A Video Portfolio
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Measuring Success
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Questions