Key Terms in MICE Industry
Group 4
Outline
Convention bureau Convention Event management PCO( professional convention organizer)
Convention (meeting)101102016 陳奕臻 Ivy Chen
Purposes:
* Bidding on MICE activities
* Securing major events can benefit the
local economy of the host city or country
* Offering financial subsidies
Convention Bureaux
What is Convention…
a sense of a meeting a gathering of individuals at an arranged place and time to discuss or engage in common interest based upon industry, profession, fandom, etc.
Trade conventions – a particular industry or industry segment
Professional conventions – concern to the profession and advancements in the profession
Fan conventions – based on pop culture and guest celebrities
Science fiction conventions – professional conventions & fan conventions
Event management:
the application of project management to the creation and development of festivals, events, ceremonies and the like.
Project management is a methodical approach to planning and guiding project processes from start to finish.
Project management processes fall into five groups: Initiating Planning Executing Monitoring and Controlling Closing
AimCatch the eye of target audience
Professional conference organizer
(PCO)
A company that specializes in the organization and management of conferences.
Providing full service management for conferences .
* program development
* registration
* site selection and booking
* IT support
* sourcing speakers
* financial management
The growth of PCO market
An industry of great worth!