Download - Kjedelederforum, september 2010
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sosiale medier
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Øyvind Solstad
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Kommunikasjonsrådgiver digitale medierCarat Interactive
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Nei jammen… NEI
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talesam
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mediersosiale
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2 400 000av 4 900 000
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66 %
61 %
41 %
38 %
37 %
31 %
26 %
25 %
25 %
24 %
24 %
NRK1
TV2
NRK P1
VG Nett
TV Norge
NRK2
VG (papir)
P4
Dagbladet.no
TV3
Source: TNS Gallup, Forbruker & Media, første kvartal 2010.
Mediebruk pr dag
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192 231309
500
1179
1336
Brazil Indonesia USA Facebook India China97 11 12 13
Befolkning
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50%
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22%av alle klikk
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❤
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Har dere kunder som dere?♥
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meg
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Hur styr ni vad de anställda säger på sociala medier?
– Det går ju inte att styra. Men det är ungefär som när du
sitter på en middag. Då är det självklart att du inte pratar om
företagshemligheter. Det där regleras övergripande i
anställningsavtalet.
Lars Wallmark, Teliasonera
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En stemme...
...eller mange?97 11 12 13
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Gary Vanyerchuk
“We get very usedto things very fast.
Consumers are going to expect a far greater level of customer service.”
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mobil
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2013:66x
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2015:mobil > desktop
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privat
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alltid med
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GPS
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nå
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realtime is the new primetime
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#
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#hudsonriver
#iran
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her
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Mennesker er av naturenav sosiale vesener.
Aristoteles
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sted
kontekst
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"Why move? These kids live online. At lunch, before school, and all night, they're coming in, talking trash, sending around photos, chatting.
Online, you can be a peer. You can hop into these discussions, play the games, chord with
one hand while chatting up some hottie a couple thousand miles away.
Cory Doctorow - Eastern Standard Tribe
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En gjennomsnittlig
ungdom bruker hele
7,5 timer pr døgn på
elektroniske dingser.
7,5hours
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CNN.com sammenlignet med Twitter.com
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Homo Connectus
Homo Sapiens
Fra det tenkende mennesket til det tilkoblede mennesket:
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Ingen vei tilbake
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Old-school marketing is about getting customers to do things.
Web marketing is about helping customers do things.
There's a world of a difference.
Gerry McGovern
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Øyvind Solstad
97 11 12 13
97 11 12 13
Kommunikasjonsrådgiver digitale medierCarat Interactive
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Mange av bildene i denne presentasjonen er lisensiert med
Creative Commons. Takk til alle som legger ut bildene sine med en lisens
som gjør at jeg kan bruke dem!
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Slide 1: http://www.flickr.com/photos/redbulbul/507645727/Slide 3: http://www.flickr.com/photos/soniaphoto/3500292069/Slide 4: http://upload.wikimedia.org/Slide 5: http://www.flickr.com/photos/alfinaldeesteviaje/2378770655/Slide 6: http://www.flickr.com/photos/restlessglobetrotter/2149696743/Slide 7: http://www.flickr.com/photos/sami73/857994868/Slide 14: NRK P3Slide 18: http://www.flickr.com/photos/gi/2076045/Slide 21: http://www.flickr.com/photos/gomattolson/1161833340/Slide 22: http://www.flickr.com/photos/beggs/34117133/Slide 29: http://www.flickr.com/photos/yourdon/3599753183/Slide 32: http://www.flickr.com/photos/ydhsu/3183824689/Slide 33: http://www.flickr.com/photos/goincase/3327047072/Slide 34: NASA
Photo credits:
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Slide 35: http://www.flickr.com/photos/johnnymyrenghenriksen/3969484771/
Slide 39: http://www.flickr.com/photos/ramdac/172451690/
Slide 44: http://www.flickr.com/photos/bike/3336040653/
Slide 48: http://www.flickr.com/photos/charlie_cravero/317802512/
Slide 58: http://www.flickr.com/photos/moriza/96724309/
Slide 62: http://www.flickr.com/photos/emdot/32179191/
Slide 70: http://www.flickr.com/photos/balladist/2441098910/
Slide 73: http://www.flickr.com/photos/a4gpa/482617677/
Slide 74: http://www.flickr.com/photos/untitlism/19865465/
Photo credits:
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http://oyvindsolstad.com
http://twitter.com/oyvind (English)
http://twitter.com/osol (Norwegian)
Phone: +47 97 11 12 13
For more information: