Download - Koliko košta imati koristi od web sajta
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Vladimir Ţivaljević - [email protected]
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Vladimir Živaljević, ICA d.o.o. , prvo preduzećeza komercijlano upravljanje sadržajem
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Šta mi je namera:
•Da pokaţem kakocontent managemantmoţe da spasi neki sajt
•Da pokaţem koliko to stvarno košta
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Ljudi Novac
450 full time poslova vezanih za internet
1350 full time poslova u “internet” firmama
60 aktivnih pojedinaca
Total: 2000 ljudi
Subtotal: 200 ljudi
~ 3 M € u uslugama 1.5 M € u e commerce 11 M € u servisima 5 M sve ostalo Total: 20 M Subtotal: 4M €
*bez avio karata
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Srbija Amerika
2009 total 15 M$** 40 puta manje
stanovnika
** sa aviokartama
2009 130 B $
10 000 puta vise prometa
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60 000 evra kasnije ….
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Adriatiko je dobar sajt
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Redovno, posvećeno, profesionalno dovoljan broj ljudi mora da se bavi njime !
Internet je brutalan !
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Administrator CMS-aExperti iz oblasti / koordinatorZainteresovani autoritet Apsolutni autoritetKorisnicka podrska pre salesKorisnicka podrska after salesLogističar
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www.tvarenasport.com
www.stetoskop.info
www.adriatiko.com
www.promobile.rs
www.aerokarte.com
www.biobalans.com
www.komnenus.com
www.zenskikafe.rs
www.tv-shop.tv
www.westproperties.rs
Ukupno 22 web-sajta
15 zaposlenih
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Upravljanje sadrţajem na način da ostvarujemo zadate ciljeve uz prihvatljivu
cenu
Cena mora da bude deo od (povećane) zarade koju će ostvariti klijnet
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Prodavac
Korisnickapodrska
Novinar
Fudbalskinovinar
Automotonovinar
Bejzbol novinar
Dizajner
Programer
Web/ mail administrator
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Vizija /Partnerstvo
Menadţment
Organizacija
Taktika/ Strategija
prodaja/ Kanal Finansije
Marketing
Proizvodnja/ Usluge
Plan rasta
Ili razmišljati o web sajtu?
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Posebni zahtevi
Za posebne potrebe
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Vlasnik sajta CM provajder
Sajt
Cilj
Budţet/ ciljevi
Ugovor o content managemant-u
SEO sajta
Kreairati sadrţaj
Urediti sadrţaj
Odrediti saobraćaj
Postići saobraćaj
Definisati posetioca
Pretvoriti posetioca u ?
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neto bruto bonusi radno mesto int/ mob sve ostalo godisnje 1 sat 30 min min. "za mene"
project manager 600 1020 30 200 30 150 24360 3654 1827 3654 1523 20 min
SEO/ analytics konsultant 500 850 25 150 30 100 19860 2979 1489,5 744,75 621 10 min
programer 500 850 25 150 30 100 19860 2979 1489,5 744,75 gratis
dizajner 400 680 20 150 30 100 16560 2484 1242 1242 gratis
key content manager 400 680 20 150 30 100 16560 2484 1242 1242 2070 sat
content manager 400 680 20 150 30 100 16560 2484 1242 2484 2070 sat
expert 500 850 25 150 30 100 19860 2979 1489,5 gratis
all rounder 300 510 15 150 30 100 13260 1989 994,5 gratis
poseban expert 400 680 20 150 30 100 16560 2484 1242 2484 gratis
web/mail administrator 550 935 27,5 150 30 100 21510 3226,5 1613,25 806,625 gratis
korisnicka podrska 400 680 20 150 30 100 16560 2484 1242 2070 sat
201510 € 30227 € 15113 € 13402 € 8353
mesecno 16793 2519 1259 1117 696
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Hvala