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Kotler Levy 1969
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KOTLER MARKETING completociademarketing.com/arquivo.asp?d=01 KOTLER-MARKETING-completo.pdf · KOTLER, Philip – Administração de Marketing – 10ª Edição, 7ª reimpressão –
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Marketing de servicios. APLICACIÓN DEL MARKETING A LOS SERVICIOS La ampliación del concepto de Marketing Kotler y Levy: Kotler y Levy: ampliación del