Apple (iTunes) vs. Spo1fy Music Industry Business Models
The Simplest, Fastest, and Funnest Way to Visualize, Evaluate, and Design Business Model Engines
Register at www.visionaryd.com to learn more about the Lean Business Modeling. Lean Startup Coach. Dr. Rod King. [email protected] & h;p://businessmodels.ning.com & h;p://twi;er.com/RodKuhnKing
BUSINESS MODEL REVENUE MODEL
Lean Business Model (Strip): ROD’s Business NotaIon
Job To Get Done (JTGD): Listen to Music
Asset (Product) Sale Model
Apple (iTunes)
Business Model Engine (Luxury Spot Strategy): High Cost & High Quality
Monthly Subscrip1on Model (Membership)
Spo1fy
Business Model Engine (Blue Ocean Strategy): Low Cost & High Quality
Ad Payment Model
Spo1fy
Business Model Engine (Blue Ocean Strategy): Low Cost & High Quality
Customer (Payer)
Supplier (Enterprise)
Songs (Streamed)
Monthly Payment for Songs ($4.99; $9.99)
Customer (Payer)
Supplier (Enterprise)
Song (Downloaded)
Payment per Song ($0.99)
Customer 1 (AdverIser/Payer)
Custom
er 2
(Free user)
Supplier (Enterprise)
Ad Service Ad Payment
Song (Streamed)/ Ads
Exposure
