Lean Startup – eine EinführungVortrag beim Lean Startup Circle FrankfurtRheinMain am 12.3.2014
Build
MeasureLearn
Paul Herwarth von Bittenfeld
Seit 2003 als Projektleiter, später als Product Owner und aktuell als ScrumMaster bei //SEIBERT/MEDIA tätig.
Scrum Product Owner (CSPO) und Scrum Professional (CSP)
Twitter: @pherwarth
LEAN STARTUP
http://www.flickr.com/photos/betsyweber/6719450919/
„„A startup is an organization A startup is an organization dedicated to creating something dedicated to creating something new under conditions of new under conditions of extreme extreme
uncertaintyuncertainty.“ - Eric Ries.“ - Eric Ries
http://www.flickr.com/photos/mikebehnken/5007703932/
http://www.flickr.com/photos/myfuturedotcom/6053042920/
Der Build – Measure – Learn-Zyklus
http://practicetrumpstheory.com/wp-content/uploads/2009/12/buildmeasurelearn.jpg
MinimumViable
Product(MVP)
Lean Canvas für ein Social Media Tool
● Painful aggregation of data over different services
● Easy to use
● One-shop-stop for Social Media Metrics
● One tracking for all services
● Personal analytics dashboard
● Number of Active Users
● Revenue
● Scrum team financed by existing business
● Social Media Heavy User (Twitter, Facebook, …)
● Small businesses
● Hosting
● Development
● Freemium
● Micro payments
● Marketing
● Performance tweet
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"Your business model is your product" - Ash Maurya
Beispiele
http://www.flickr.com/photos/sea-turtle/5167883243/
http://www.flickr.com/photos/eugeniot/7698510122/
http://www.flickr.com/photos/fuzzhead/8141369585/
Fragen, Erfahrungsaustausch und Feedback gerne via:
Twitter: @pherwarth
Links:
Offizielle Website: theleanstartup.com
Blog von Ash Maurya: practicetrumpstheory.com
Deutsche Übersetzungen von Ash Maurya-Artikeln: blog.seibert-media.net
