Lean Mean iOS App Development*
*developed with real users
Michelle Zassenhaus Director, UX+Design – TheLadders
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@zhaus
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lean beginnings
“Become aware of job matches – and express interest in them – on the go.”
qualified + intent
lean beginnings
sketches interviews / testing design studio early designs
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What's an MVP for an app? How do you iterate?
Customers control the updates
Customers don't come back
1-star reviews difficult to overcome
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+
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The longitudinal study
1. Get the app into users’ hands early
2. Observe use over sustained time (6 wks)
3. Build, measure, learn + evaluate satisfaction
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1. Write test plan
Who What When Where Why How
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2. Identify & deploy atomic experience
log in
find jobs
save them
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3. Recruit participantsID demo- + psycho- graphics
Email customers with incentive ($300 / 3 milestones)
Funnel through screening survey
Select for good distribution; call to be sure
Procure + distribute tools (test flight, reflector app, gotomeeting)
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4. Build, measure, learn - 6 weeks
recap call
planning + reprioritization
surveys sent
roadmap meeting
surveys sent
roadmap meeting
M T W
(6) 30m gotomeeting
calls
(6) 30m gotomeeting
calls
W T F
design & develop
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survey
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calls
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calls
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findings recap call
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planning
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What did we learn?Sorting of jobs How to execute the “like” feature Remove the paywall Usability issues Detractors + delighters
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danke!
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