LinkedIn for Brands and BusinessesWith Christopher S. Penn
LinkedIn for Brands andBusinesses
Christopher S. PennVice President, Marketing Technology
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Who?
Who?
Hashtag
#linkbiz#vocuswebinar
Why LinkedIn?
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Do not be shy. It’s a professional network.
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
ifttt.com
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Company Profile Company Profile
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Products & Services Products & Services
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Adding Products & Services Adding Products & Services
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Multiple Audiences Multiple Audiences
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Social Plugins Social Plugins
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Join appropriate groups.
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Power networking: start your own.
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Most groups are filled with self promotional spam
Most groups are filled with self promotional spam
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Banhammer the spammerBanhammer the spammer
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Research openly
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Know what’s going on Know what’s going on
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Customize your newsfeedCustomize your newsfeed
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Company Social PostingsCompany Social Postings
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Highly Targeted UpdatesHighly Targeted Updates
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
When to post?When to post?
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Metcalfe’s Law
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Powering the Corporate Network
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Ask.#LinkBiz
#VocusWebinar@Vocus
@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Be helpful.
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Mobilize your team!Mobilize your team!
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Feed Your Network
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Buy your eyeballs
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
PPC Self ServeSponsored PostsMedia Buys
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
PPC Self Serve
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Sponsored Posts
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Media Buys
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
PrepPrep CompanyCompany
GroupGroup IntelIntel
AdsAdsInteractionInteraction
MeasurementMeasurement
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
#LinkBiz#VocusWebinar
@Vocus@SHIFTcomm
Hashtag
#linkbiz#vocuswebinar
Q&A
SHIFT Happens
www.shiftcomm.com/subscribewww.shiftcomm.com/subscribe
SHIFT happens
Stay in touch
shiftcomm.com/tshiftcomm.com/fshiftcomm.com/lshiftcomm.com/g
www.shiftcomm.com617-779-1800
Thanks for attending!
#VocusWebinar #LinkBiz @Vocus @SHIFTcomm
The Vocus FamilyAbout VocusVocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572
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