Download - LinkedIn Top 10 Tips Presentation
LinkedIn Top 10 Tips
Essen0als & Advanced
Created and presented by: Joyce Sullivan SocMediaFin, Inc. September 29, 2015
September 29 2015 @JoyceMSullivan @SocMediaFin @ProfJoyceSull
The Five Questions ~ ① Brand
② Message
③ Audience
④ Tool
⑤ Journey
① Who are you?
② What do you have to say?
③ Who are you trying to reach
④ How do they want to be reached?
⑤ Once you connect, what’s your plan?
@JoyceMSullivan
The 5 ques'ons℠-‐ with your answers
1. Who are you?
2. What do you have to say?
3. Who are you trying to reach?
4. How do they WANT to be reached?
5. Once you are ready to connect, then what?
The 5 ques'ons℠
1. Who are you? Employee, business-‐line owner, industry execu0ve, wealth manager, private banker
2. What do you have to say?
Great skills, great products, excellent company to work with, outstanding service
3. Who are you trying to reach?
Hiring manager, current customer, new customer, industry leaders, compe0tors
The 5 ques'ons℠
4. How do they WANT to be
reached? ... Or not.
! Email (home or work) ! Voicemail ! Phone text ! LinkedIn ! TwiYer ! LinkedIn ! Facebook ! In Person ! Other public or private messages
5. Once you are ready to connect,
then what?
What’s your plan? How do you develop meaningful connec0ons while naviga0ng the
world of online communica0ons?
LinkedIn – The Essentials ① Name ② Professional Photo ③ Functional Title ④ Background photo
⑤ Location ⑥ Industry
⑦ Custom weblink ⑧ Connections ⑨ Photo Visibility ⑩ Education 11 Experience 12 Summary 13 Endorsements 14 Recommendations
15 Awards 16 Publications 17 Patents 18 Interests 19 Groups
The Essentials
① Professional Photo look the part
② Functional Title drives search engine results
③ Custom weblink your name vs alphanumeric
④ Connections 200+ = 1st 2nd 3rd connection depth
⑤ Photo Visibility Make available to Everyone
⑥ Summary Using 1st vs 3rd person voice
⑦ Education, Experience: The core of who you are
⑧ Awards, Publications: Unique and distinguishing
⑨ Interests Interests outside of work
⑩ Groups Leveraging group connections
The essentials get you started ~
The next Top Ten are all about - engaging
- sharing your voice - getting introduced
- being generous
Sharing Your Voice 1. Share an update
Create a status update to share with your 1st degree connections: 140 characters including weblinks and connection mentions
Sharing Your Voice 2. Comment on an article and invite others
Include weblink to article; LinkedIn displays photo and beginning of article; add your own comment above story for engagement
Sharing Your Voice 3. Share video, add your comment, invite others to
engage
Sharing Your Voice 4. Be generous. Share your connections’ successes
Sharing Your Voice 5. Publish a Post
LinkedIn’s blogging platform
Sharing Your Voice 6. Create your draft
Publish a post
Sharing Your Voice 6. Publish Your Article + Alert Your Connections
Warm Introductions 7. Mining Your 1st Degree Connections
for 2nd Degree Introductions
Advanced Tips 8. Use Keywords to Find 2nd Degree Connections in
your areas of interest
Advanced Tips 9. Set up Slideshare, Share your Presentations,
include in your LinkedIn Profile Sections
Slideshare presentation can be featured in your LinkedIn http://slideshare.com/joycemsullivan
10. Be generous
- refer a friend -write a recommendation
- share another’s post - listen
- be kind
Do the next right thing. It will come full circle
- the world is listening and they will remember your kindness
Social Media Strategy Programs
o Branding – personal and professional
o LinkedIn profile branding and relaunches
o Social media training and staff development
o Keynote speaker – company & industry events
Visit us > SocMediaFin.com
@JoyceMSullivan
https://youtu.be/1npHLVuyviE
Thank you! LinkedIn: http://linkedin.com/in/joycemsullivan
Twitter: @JoyceMSullivan @SocMediaFin @ProfJoyceSull
Instagram: @JoyceMSullivan http://instagram.com/joycemsullivan
Slideshare: http://www.slideshare.net/joycemsullivan
About.Me http://about.me/joycemsullivan
@JoyceMSullivan
LinkedIn Top 10 Tips
Essen0als & Advanced
Created and presented by: Joyce Sullivan SocMediaFin, Inc. September 29, 2015
September 29 2015 @JoyceMSullivan @SocMediaFin @ProfJoyceSull