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L’Innovazione di Prodotto
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Lo sviluppo di nuovi prodotti e nuovi servizi: una vecchia sfida per le imprese innovative.[emilio bellini]
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[ domande ]
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domanda (1)quanto è “nuova” la sfida dell’ Innovazione di Prodotto per la PMI italiana?
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domanda (2)
… conviene essere un’impresa innovativa ?
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domanda (1)quanto è “nuova” la sfida dell’ Innovazione di Prodotto per la pmi italiana?
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Una Prospettiva Strategica per l’Innovazione di Prodotto
IMPRESA
STAKEHOLDERS-Clienti-Utenti
-Distributori
Ambiente Competitivo
Contesto Socio-Culturale
PRODOTTO
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La Struttura del Prodotto: Due Dimensioni (Gotszch, 2000)
Firm Customer/User
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Radical Design Driven Innovation (Verganti, 2003)
New Message(Language)
New Function(Technology)
User(Needs)
New Form(Style)
Meaning
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domanda (2)
… conviene essere un’impresa innovativa ?
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Definizione di Innovazione Tecnologica (Oslo Manual 2005)
• An Innovation is the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organisational method in business practices, workplace organisation or external relations
• Innovation activities are all scientific, technological, organisational, financial and commercial steps which actually, or are intended to, lead to the implementation of innovations. Some innovation activities are themselves innovative, others are not novel activities but are necessary for the implementation of innovations. Innovation activities also include R&D that is not directly related to the development of a specific innovation
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[ dilemmi ]
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Prestazioni
Innovazione
Differenziazione
Riduzione Costi
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Tecnologia o Marketing ?
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Mercato o Protezione ?
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Innovazione di Prodotto o Innovazione di Processo ?
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Superarei Trade Off
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una via italiana all’innovazione
di prodotto?
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La Strategia di Innovazione (Bellini, 2001) tra:- CompetenzeE- Relazioni
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… the “small” is a knot in the net,its dimension depends on the quantity and quality of its links. i.e. on the degree of connectivity(E. Manzini, 2007).
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dalla ricerca dell’invenzione alla Gestione dell’Innovazione.
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([email protected]@unisannio.it)